Info snaps
Noland Hoshino | High Five Media | @NolandHoshino
A Snapshot of Visual Content
2014 2015
Noland’s Slideshare www.slideshare.net/bcausemedia
Visual marketing is no longer an option
Why Visual Content?Show me what you got
RESOURCE HOOPLA.NET
Visuals are processed 60,000 faster than text
IMAGE SOURCE HEYJUDE45
IMAGE SOURCE LEISUREGROUPTRAVEL.COM
RESOURCE HOOPLA.NET
The MillennialsBorn 1981 - 1997
RESOURCE http://www.office.xerox.com
Colored visuals increases people’s willingness to read a piece of content
RESOURCE www.blogkissmetrics.com
more retweets with image than tweets without images
RESOURCE www.link.springer.com
increase when following directionswith and illustration
RESOURCE www.buffer.com
visual content more likely to get shared on social media than other types of content
RESOURCE www.buzzsumo.com
more engagement than those without images on Facebook
RESOURCE www.buzzsumo.com
Instagram users have grown in 2016
Visual marketing is the core to telling
your story
infographics
annualreports
infosnapsInformation snapshots
message
mission
vision
impressionable
promote educateinspirecall to action
YC
promote
educate
inspire
call to action
Elements of infosnap
messageimagetypography
brand | logo | i.d.call to action
United Nations Development Programme
Columbia Springs
Boys and Girls Club of SW Washington
Pinterest pinterest.com/nolandhoshino/infosnaps-causes-and-nonprofits/
Pinterest pinterest.com/nolandhoshino/givingday/
Beginner
PowerPoint
Intermediate
CanvaAdobe SparkPic Monkey
Advance
Adobe Photoshop and Illustrator
got skills?
size matters
2016 Social Media Image Size Guide https://www.godaddy.com/garage/webpro/design/designers-cheat-sheet-for-social-media-image-sizing/
facebookShared images 1200 pixels x 900 pixels, 1200 pixels x 1200 pixelsShared links 1200 pixels x 627 pixels
twitterShared images 1024 pixels x 512 pixels
instagramShared images 640 pixels x 640 pixels
before you begin
• Logo in .png or .jpg format • Brand colors• Design inspiration
1 Select DESIGN tab
2
Click “Slide Size.”Select “Custom SlideSize.”
3Adjust size width& height
powerpoint
4 Click “Insert” tab. Click “Pictures”
powerpoint
Select logo
5
powerpoint
Adjust logo size 6
powerpoint
Add design element
7
powerpoint
Add design element8
powerpoint
Add URL andCall to Action
9
powerpoint
Save as
powerpoint
10
powerpoint
Save as type:JPEG or PNG
powerpoint
11
PROJECT CITY OF VANCOUVER
PROJECT CITY OF VANCOUVER
Mobile and web app
Desygner www.desygner.com
before you begin
• Download logo in .jpg format onto phone
• Brand colors• Design inspiration
Create accountDesygner www.desygner.com
• Click New design
• Select the type of social media post you want to create
• Click Start from blank, or
• Use one the templates
• Create new project, or
• Add to project
• This is your canvas for a new design
• Tap on blank canvas
• Start designing
• Click + at bottom
• Add logo
• Resize
• Place where you want it
• Add background
• Use stock photo in app or your own photo
• Add website
• Change font
• Resize
• Move
• Copy
• Download
• Share
• Change template
• Share
• Download
• Download as JPG
• Download as PNG
• Download as PDF
• Share directly from app
• Create template
• Choose privacy
Sign upCanva.com
Coming soon!Magic Resize
1 Select your template
2 Select your design
3 Create own design
4 Customize design
5Edit area byclicking item
Upload logo6
Download7
Start here 1
Add image2
Adjust size3
Add message4
Add logo5
Add effect6
More Favorites
• Adope Spark• Word Swag• Over• PicLab• Repost• Canva• PicMonkey
Bonus tips!
http://pinterest.com/source/yourwebsite.com
Relay https://relaythat.com/
• Find a right right-brain person• Identify theme message, mission, vision• Know your audience• Correct image size• Optimize images for findability• Post consistently and frequently • Make use of apps and tools
to do list
Makelasting
impressions