©KaushikBhattacharya.com

Business Transformation & Strategy Consulting

for

by Kaushik BhattacharyaKaushikBhattacharya.com

Small & Medium Enterprises

(SME)

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The Approach & Expertise

• As is :: to be study & Gap Analysis• People, Process, Technology Optimization• Product re-positioning• Go-to-market Strategy• Re-inventing Marketing• Sales Process re-engineering• After Sales Processes• Ecosystem Development• Team Building

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Gap Analysis

• Where are we now?• Where do we want to be?• How will we get there?• When will we get there?

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People, Process, Technology

• People: Managing the Present with an Eye on the Future

• Process: Enhancing Operational

Efficiency

• Technology: Infrastructure that Creates the Foundation for Growth and Agility

Operational efficiency requires an approach that optimizes the relationships between people, process and technology.

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Product Positioning

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Go-to-market Strategy

• Product Pricing

• Product Delivery Model– SaaS– On Premise

• Branding & Marketing

• Sales Channel– Direct to Client – B2C– Partner Model – B2B

– Selection of Partner based on -4Cs

• Service Model

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Re-inventing Marketing

• Brand Building• Digital Marketing

– Youtube channel– Video Testimonies– Review and Write-ups in Online /Mags– Google Ad. Words– News Letter, Webinar

• Product Certification• Product Rating • Seminar / Fair / Round Table / Event / Workshop /

Bootcamp• Lead Generation

– Inward / Outward Lead flow process

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• Help build Sales Organisation• Sales Process• CRM Automation– Customer Management– Pipeline Management– Sales Cycle Management

• Tele-Sales– Tele Sales Process– Script

• Calling >> Closing

Sales Process re-engineering

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After Sales

• Customer On-boarding• Support / Training– Online/ Video– Bootcamp / Workshop

• Retention– Workshop– Seminar– Award

• Customer Centricity – Testimony– Ambassador– Customer Advocacy

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Ecosystem Development

• Commmunity / Users Portal / Blog

• Certified Technical Training

• Event

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Team Building

• Design the right Team structure

• Hire the right resources

©KaushikBhattacharya.com

Confidential

Thank You !

IT Business Strategy Consultante:kaushik@kaushikbhattacharya.com | w:KaushikBhattacharya.com | a: 8th Floor, RDB Boulevard, Sector - V, Salt Lake, Kolkata - 700 091, INDIA

Kaushik Bhattacharya©KaushikBhattacharya.com

@ImKaushikB

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