Virtual Public Meetings:Efficient Outreach,

Big Payoffs

2011: Our First Experiment

1. Build A brand.

2. Get the word out.Basics: press releases,

websiteMailersSocial media“Business cards” at area

check-out counters

• Yard signs• Unique web page: at minimum an

alias, KentWA.gov/KentValleyLoopTrail

• Better: purchase domain name: KentValleyLoopTrail.com• YouTube or Vimeo videos• QR codes taking people to your

project video

3. Think of ways

technology can make it easier for

people to help you.

Do an online survey.

Share results.

Have a photo contest.

Keep things fresh.

Brand consistently.

Market your events.

So now you know:1) Build a brand for your

project.

2) Get the word out.

3) Think of ways technology can make it easier for people to help you.

Thanks! Victoria Andrewsvandrews@kentwa.gov