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Public meetings are a requirement for many street and park improvement projects. They are a lot of work to organize, and frequently only a small number of people show up. Not many cities are utilizing virtual public meetings yet, but Kent, Washington, has had great success in reaching larger numbers through social media. People are more likely to provide demographic information and tell you what they think when they can do it online at their own convenience in the comfort of their own home. Surveys, design alternatives, photo contests and other techniques will be shared.
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Virtual Public Meetings:Efficient Outreach,
Big Payoffs
2011: Our First Experiment
1. Build A brand.
2. Get the word out.Basics: press releases,
websiteMailersSocial media“Business cards” at area
check-out counters
• Yard signs• Unique web page: at minimum an
alias, KentWA.gov/KentValleyLoopTrail
• Better: purchase domain name: KentValleyLoopTrail.com• YouTube or Vimeo videos• QR codes taking people to your
project video
3. Think of ways
technology can make it easier for
people to help you.
Do an online survey.
Share results.
Have a photo contest.
Keep things fresh.
Brand consistently.
Market your events.
So now you know:1) Build a brand for your
project.
2) Get the word out.
3) Think of ways technology can make it easier for people to help you.
Thanks! Victoria [email protected]
