Getting more users to share and rate your gameVIRAL INSTALLS
• Open source company
• 100M Installs via 3,000 live games
• Free to Play Framework
DO MORE TOGETHER
Discover SOOMLA in forum
Easy Virtual Economy + IAP
Saves time + on time delivery
Blogs about SOOMLA
Integrates in more gamesMake It Rain - #1 Game
May 2014
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SOOMLA'S VIRAL LOOP
VIRAL LOOP IN GAMESWhy some games get shared more?
3 KEYS TO VIRALITY
story timing ease
WAYS PEOPLE SHARErate facebook offline
DESIGNING FOR VIRALITYThe infrastructure for success
SOPHISTICATED LOOK
Piano Tiles - 91,673 raters
2048 - 98,241 raters
NEWS / EVENT
Get users connected on
Get users connected on Game Center
Adjust sharing request based on user choice
EASE OF SHARING/RATING
GETTING USERS TO CONNECT
SIMPLY ASK
• Sell Value
• Every 5-10 sessions
• Up to 3 times per user
MAKE FB THE EASIEST CHOICE
• Alternatives for connecting
• Users prefer comparable options
• FB must be the easiest
GIVE USERS AN INCENTIVE
• Good - offer free coins
• Better - offer immediate satisfaction
• Apple's new rules - incentivizing connection is ok
ASKING TO SHARE/RATE
FOCUS ON VICTORIES
• Make sure you have a victory screen!
• Add share/rate
PATH OF LEAST RESISTANCE
• Game Center users - RATE
• Facebook users - SHARE
• Native FB is smoother
Web Dialog Native Dialog
NATIVE FIT TO STORY
• Popping the question in the game
• Gifting in Candy Crush
• Multi-player / challenges
ADS AND SHARING
ADS IN APPS
• Ads aren't cool
• No one wants to go to a party that isn't cool
• Competes with sharing features
ADS IN APPS
story timing
3 KEYS TO VIRALITY
story timing ease
blog.soom.la - 2,500+ subscribers
facebook - 10,000+ fans
twitter - 10,000+ followers
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