Upload
yaniv-nizan
View
1.942
Download
1
Tags:
Embed Size (px)
DESCRIPTION
Why some games have what we call "the k factor" while others don't? What makes users want to share some games. Design a narrative that entice users to socially engage with the game, improve the ease of sharing game acheivements and identify the best timing to ask users to connect, share and rate.
Citation preview
Getting more users to share and rate your gameVIRAL INSTALLS
• Open source company
• 100M Installs via 3,000 live games
• Free to Play Framework
DO MORE TOGETHER
Discover SOOMLA in forum
Easy Virtual Economy + IAP
Saves time + on time delivery
Blogs about SOOMLA
Integrates in more gamesMake It Rain - #1 Game
May 2014
1
2
3
4
5
SOOMLA'S VIRAL LOOP
VIRAL LOOP IN GAMESWhy some games get shared more?
3 KEYS TO VIRALITY
story timing ease
WAYS PEOPLE SHARErate facebook offline
DESIGNING FOR VIRALITYThe infrastructure for success
SOPHISTICATED LOOK
Piano Tiles - 91,673 raters
2048 - 98,241 raters
NEWS / EVENT
Get users connected on
Get users connected on Game Center
Adjust sharing request based on user choice
EASE OF SHARING/RATING
GETTING USERS TO CONNECT
SIMPLY ASK
• Sell Value
• Every 5-10 sessions
• Up to 3 times per user
MAKE FB THE EASIEST CHOICE
• Alternatives for connecting
• Users prefer comparable options
• FB must be the easiest
GIVE USERS AN INCENTIVE
• Good - offer free coins
• Better - offer immediate satisfaction
• Apple's new rules - incentivizing connection is ok
ASKING TO SHARE/RATE
FOCUS ON VICTORIES
• Make sure you have a victory screen!
• Add share/rate
PATH OF LEAST RESISTANCE
• Game Center users - RATE
• Facebook users - SHARE
• Native FB is smoother
Web Dialog Native Dialog
NATIVE FIT TO STORY
• Popping the question in the game
• Gifting in Candy Crush
• Multi-player / challenges
ADS AND SHARING
ADS IN APPS
• Ads aren't cool
• No one wants to go to a party that isn't cool
• Competes with sharing features
ADS IN APPS
story timing
3 KEYS TO VIRALITY
story timing ease
blog.soom.la - 2,500+ subscribers
facebook - 10,000+ fans
twitter - 10,000+ followers