CONTENT VIEWABILITY SOLUTION
We make Brand content and influence marketing campaigns more effective
Content and Influence marketing arehere to stay
The percentage of total marketing budgets allocated to content marketing has increased from 13% two years ago, to 23% currently, and is expected to account for 33% two years from now.ʽ̔
The State of Content Marketing – 2015 – The Content Council
If you want to beat ad blockers, harness quality content
thedrum.com
…no consistent measures of success for Brands
Impressions and clicks are not adapted
Social engagement doesn’t mean content was read or fully watched
Lack of a unified KPI for different platforms and formats
B2C Content Marketing : 2015 benchmarks, Budget and trends – North America
But still …
A recent survey by the CMI revealed the key challenges B2C marketers are facing. Measuring content effectiveness continues to be a major challenge.
NO VIEWABILITY STANDARD
WE HELP YOU FOCUS ON THE RIGHT METRIC: Time spent
Engagement
ADMESHER platform is specifically designed to track KPIs that matters to content marketers and influencers.
Report on metrics relevant to your work.Get usefull insights to manage your campaigns.
and
IT’S
When it should be as simple as…
COMPLICATED
VIDEO(Watch Time)
ARTICLE(Reading Time)
WE GUARANTEE YOUR CONTENTWAS SEEN*
*Introducing viewability for content WE HELP YOU FOCUS ON THE RIGHT METRICS
Engagement and time spent
VIEWABILITY
Total Visits
Total time spent on content
Average time spent on content
Traffic sources (Direct, links, social, search)
Today’s stats
Mobile / Desktop
OVERVIEW
Total Visits
Traffic from social networks
Top Referrers
Top domains
Most viewed content
Most shared content
Content with hightest attention time
CONTENT
Total shares
Total likes
Facebook Shares, comments, likes
Twitter shares & RTs
Linkedin Shares
Engagement Time line
SOCIAL INTERACTIONS
Twitter mentions
Instagram mentions
Twitter thread
Instagram thread
Timeline
HASHTAGS TRACKER
Up to 5 Hashtags per campaign
INSIGHTS
Comments raise time spent on content by
20% on average
comments37% of users read them
Facebook and Blog aggregators are best
referers in term of time spent
Users spend 15% more time on content…
…on desktop Vs mobile
Get in touchmonitor your campaigns.Thanks for your attention.To test our solutions, for custom needs and consultancy, please contact us at :
[email protected] 33 6 77 98 80 71