Embed Size (px)
DESCRIPTION
Acuity Viewability. B enefits of viewability: Accountability, Effectiveness...you pay for ads seen!. Acuity Viewability. Viewability is a type of measurement that answers a simple question – Did the consumer have the opportunity to see the ad the advertiser paid for?. - PowerPoint PPT Presentation
Citation preview
Acuity Viewability
Benefits of viewability: Accountability, Effectiveness...you pay for ads seen!
2
Acuity Viewability
Viewability: The definition of viewability is based on where the ad appears on the browser, for how long and where the consumer navigates.
Viewability is a type of measurement that answers a simple question – Did the consumer have the opportunity to see the ad the advertiser paid for?
