Video for Social Media
Presented by:Deborah Arnold Brown
andMichael Schweisheimer
Copyright 2011
Video for Social Media vs. Old School Video
• Change in Technology
(Broadband Internet, Inexpensive Video Equipment and Social Media)
• Many Organizations are Producing their Own Video
• Videos have Become Shorter
• Organizations are Producing More Videos than in Years Past
How is Video for Social Mediathe Same as Old School Video?
• Great Supplement to Other Content
• Just One Part of a Marketing Plan
• Allows You to Tell a Story and Connect With People on a Personal and Emotional Level
• Good for Visual and Auditory Learners
Video Today
• YouTube is Second Largest Search Engine After Google
• Limelight Networks Reports that Mobile Media Consumption has increased 600% in 2011
• Television Sets are Being Connected to YouTube
• In 2010 ComScore Reported that 85% of US Internet Users Watched Online Video
Video Today
• According to the 2011 Social Media Marketing Report:
– 90% of Marketers Indicate that Social Media is Important for Their Business
– 77% of Marketers Plan on Increasing Their Use of YouTube and Video Marketing This Year – Making it the Top Area Marketers Will Invest in for 2011
Starting Points
Understand Your Objective:
What do You Want to Accomplish?
Who Are You Trying to Reach?
What Message do You Want to
Deliver?
Content is King
• Storytelling:Works Well for Fundraising, Advocacy, and Brand Awareness
• Informational:Works Well to Promote Events, Programs, or Organizations in General
Why Storytelling?
• Increases Audience Engagement
• Protagonists Creates Viewer Empathy
• According to Decision Research, Studies have Shown That Donors Respond More to Videos About One Person in Particular Instead of Two or More
• Bring Client Needs, Successes and Gratitude to Donors With Video
Different Types of Stories Workfor Different Objectives
Fund/Friend RaisingA Story of an Individual Who Has Been Directly
Impacted by a Program
Brand AwarenessA Story About a Volunteer's Experience
Community AdvocacyA Story About a Citizen to Inspire Action
Informational Videos
Capture Behind-the-Scene Glimpses of Your Organization and Staff
Use Text and Statistics in a Creative Way to Engage and Educate
Create How-To Videos Related to You Cause
Document a Program or Event for Future Promotion
Distribute !
• YouTube– YouTube Channel– Insight– Promoted Videos– Annotations / Captions– Tags
• Other OVP’s: Vimeo, Metacafe, BlipTV, Viddler, Howcast
• Facebook: YouTube Link or Upload
• Twitter: Link to Your Video
Finding Your Audience
• Blogs - Establishing Relationships
• Facebook Fan Pages
• LinkedIn– Groups– Status– Slideshare
• Ning Networks
To DIY, or not to DIY.
Beginner – No Training
–Video Blogs–Video Diaries–Via Webcam or Flip Cam
To DIY, or not to DIY.
Intermediate -Some Training Recommended or Hire a
Pro
–Testimonials–Event Coverage–Speakers
To DIY, or not to DIY.
Advanced- Hire Pro
–Formal Interviews –Fundraising Videos–PSAs
To DIY, or not to DIY.
• Consider Quality and Resources
• Combining Forces
Discussion
How Have You Utilized Video
for
Social Media?
Please Share Your Experiences
Recommended
