2/26/20
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EMPLOYER BRANDING
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Our mission:To be the TOP Employer
on the market.
Attractingyoung talent
is criticalfor Prazdroj's
success.
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WHY IS PRAZDROJ ANATTRACTIVE EMPLOYER?
• SUCCESSFUL LOCAL BRANDS with
long tradition and inspiring stories
• STABILITY based on Prazdroj’s
background and historical success (source
of Czech pride)
• SOCIAL RESPONSIBILITY initiatives
through sustainable development, regional
prosperity and responsible beer
consumption & promotion
• OUR PEOPLE are integral to our success
• RESPONSIBILITY from 1st position
• FRIENDLY & SUPPORTIVE work
environment
• GREAT CAREER OPPORTUNITIES
(learning, development, working abroad,…)
• HUB situated in PRAGUE (global brands
building possibilities)
Beer is always FUN!
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2/26/20
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LAST CAMPAIGN
„BE THE ONE THEY TALK ABOUT“
https://www.youtube.com/watch?v=oUTNDwGNYX4
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YOUR TASK
EXPECTED OUTCOMES• Consumer insight definition – What is relevant for today´s students?
• Idea paper – „big idea“ – What is the key differentiator of Prazdroj?
• Execution proposals - How to bring the idea to life? (concrete activities i.e.
campaign, competitions, student fairs, diploma thesis, grants,…)
PROPOSE A COMMUNICATION CAMPAIGN FOR PRAZDROJ TO BECOME THE TOP EMPLOYER AMONG
STUDENTS ACROSS INDUSTRIES
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YOUR PROJECTS
CSR PROJECT EMPLOYER BRANDINGPRODUCT RELAUNCH
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