About Lynn Langit
Former developer
evangelist for
Microsoft MSDN
team
Community
Awards
•SQL Server MVP
•AWS Community Hero
•Google Developer
Expert (Cloud)
Author,
teacher,
analyst
•Wintellect
•Lynda.com
•GigaOm
•TKP
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Connect with Lynn Langit
@lynnlangit
Lynn Langit
LynnLangit.com
SoCalDevGal
TeachingKidsProgramming.org
Business Questions
• Where should I put my cart(s) based on forecast traffic?
• When should my carts be open based on local events?
• What types of food are in season now?
• Where can I buy the best quality for the best prices?
• Who is my (new?) competition?
• What are the average prices nearby to me?
• Who are top suppliers in my area?
• How can I make more money?
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Types of Data
Your Data
• Current
• Archive
• Other
Public Data
• Gov’t
• Academic
• Non-profit
Premium
Data
• Freemium
• Premium
Premium Data Vendors by Example
Dun &
Bradstreet
Hoover’s
Online
Melissa
Data
Quandl Strike Iron Forex
Premium Data Pricing
Pure Premium
Metered
• Pay for Data
• Pay for
Algorithm
Partner RatesVolume
Discounts
14
Freemium Models
• Fake data
• Subset of data
• Limited Time
Period
Samples
18
Integration with Microsoft Products
Excel
• Office Applications
• Power BI
• Custom Add-in
SQL Server
• SSIS
• DQS
• Rest API
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Takeaways
Tie the pursuit of ‘more data’
to business questions
Explore
with public
(open) data
Try
premium
data before
buying it
Leverage
vendor
integration