Using Mobile
Platforms to
Improve the Guest
Experience
Speakers:TJ Christensen, Director of Business Development, accessoMike Schuler, Digital Media Manager, Darien Lake Theme Park
+ TJ ChristensenDirector of Business Developmentaccesso
Fewer than 30 min
30 min to 1 hour
1 to 2 hours
More than 2 hours
41% of theme park visitors reported using a Smart Phone
28% of visitors would purchase tickets via their mobile device
12% of visitors use an iPhone
13% Blackberry
7% Android
Twice as likelyto buy tickets on their phone
Cincinnati Zoo
Daytona International Speedway
Columbus Zoo
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+ Mike SchulerDigital Media ManagerDarien Lake Theme Park
Place holder for image of Guide to Ride installed on ride.