Using Mobile

Platforms to

Improve the Guest

Experience

Speakers:TJ Christensen, Director of Business Development, accessoMike Schuler, Digital Media Manager, Darien Lake Theme Park

+ TJ ChristensenDirector of Business Developmentaccesso

Fewer than 30 min

30 min to 1 hour

1 to 2 hours

More than 2 hours

41% of theme park visitors reported using a Smart Phone

28% of visitors would purchase tickets via their mobile device

12% of visitors use an iPhone

13% Blackberry

7% Android

Twice as likelyto buy tickets on their phone

Cincinnati Zoo

Daytona International Speedway

Columbus Zoo

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+ Mike SchulerDigital Media ManagerDarien Lake Theme Park

Place holder for image of Guide to Ride installed on ride.