Dimitris Papavassiliou
Big Data Analytics ISV go-to-market, EMEAR
November 2015
Unlock the Power of Your Data
The Role of Big Data Analytics and Data Virtualization in Fast IT
Disrupt or be Disrupted
The Digital Vortex
Digital Transformation
Connected Devices
Internet of Things
Pressure on ITCybercrime
@dpapavas
Oddly, that’s where his real adventure starts.
Matthew Fontaine Maury was a sailor in the 1830s.
Injured his leg, so the US Navy gave him a “desk job”.
Big data project: Maury’s Wind and Currents charts
At first, no body was
interested in them…
…until Captain Jackson
shaved a month off the run
from Baltimore to
Rio de Janeiro
Big Data
Unstructured Data
Open Source
Community / Crowdsourcing
Big Data Definition (Gartner)
VOLUME
VELOCITYVARIETY
Big Data is not about the
size of data, there are new
technologies available
which allows our journey to
analytics and decision to be
much cheaper; this is
what has changed
Analysis
Analytics enables Decisions
What is
Happening ?
Why did it
Happen ?
What is likely
to Happen ?
What should I
do about it ?
Descriptive Diagnostic Predictive Prescriptive
Enterprise Data
Raw & Processed
Network/Ops Data
Mobile
InternetCRM &
ERP
Events
AlarmsSocial MediaVideo
Email and
MessagingUsage
Machine and
Sensors
Geolocation Relationships and
Social Influence
Big Data Technologies
Collect, Integrate, Process, Aggregate, Visualize
Fragmented &
Distributed
Not all in
Enterprise
Unstructured
> Structured
Only small %
Analysed
Disruption: Scale out + Open Source
Traditional –
separate compute
from storage
New – move
the compute to
the storage
$$$
Low-cost,
clustered filesystem
NAS/SAN
Data Management: Capacity and Cost
<5TB
1-5TB
5-50TB
10-100TB
>100TB Big Data: Hadoop
Massively Parallel Processing
Traditional Data
Warehouse
In-Memory
Analytics
Transactional $100K/TB
$50K/TB
$20K/TB
$10K/TB
$1K/TB
TC
OC
apacity
Enterprise Data Lake or Data Hub
Structured
Data
Docs, Cases, Content, Social
Media, Clicksteam, IoE,
DevicesCloud
Data
Enterprise Data
Raw & Processed
Network/Ops Data
Mobile
InternetCRM &
ERP
Events
AlarmsSocial MediaVideo
Email and
MessagingUsage
Machine and
Sensors
Geolocation Relationships and
Social Influence
Innovative Idea: Schema on Read
Big Data ExplorationFind, visualize, and understand all Big Data to improve decision making
Enhanced 360o View of the CustomerExtend existing customer views by incorporating additional internal and external data sources
Security ExtensionLower risk, detect fraud, and monitor cyber security in real time
Data Warehouse Optimization/AugmentationIntegrate Big Data and data warehouse capabilities to increase operational efficiency
Operations AnalysisAnalyze a variety of machinedata for improved business results
The 5 Key Big Data Use Cases
Data Warehouse Optimization Financial Benefits
Traditional
Approach
DWO
Data Management
with Hadoop
Data
pre
pa
rati
on
wit
h H
ad
oo
p
Up to 5x Reduction in
Capital Costs from
Storage Offload
Up to 5x Reduction in
Operational Costs from
Developer Productivity
….but Data Warehouses will have to co-exist with your Big Data Solution
Data Warehouse
BI / Analytics Tools
Big Data
+
Data Warehouse
UCS UCSUCS
SaaS
ApplicationsWeb
Services
Data Warehouses
and MartsTransactional
ApplicationsOperational
Stores
Analytic
Stores
“Big Data”
and NoSQL
Business
Intelligence
ESBs and
App Servers
Data Virtualization Platformaccess data, no matter where it
resides. query all types of data across
the network as if it is in a single placeAbstract Federate Cache
Self-service
Analytics
• One logical place to go for data
• Business view of data
Logical Data Warehouse
Use Cases
IT and Operations
• Operational Intelligence
• Data Platform Rationalization (ETL Offload & Data Lake)
• Employee Sentiment
• Pervasive security
Cisco Services
• Service Opportunity Identification
• Smart Analytics Offerings e.g. Collaboration Analytics
• Support case pattern detection
Sales, Marketing & Content
• Recommendation / guided selling
• Campaign effectiveness
• Customer segmentation
• Multi-Channel Scoring
• Content Auto-Tagging
Engineering and Manufacturing
• Quality / Failure Analysis
• Source Code Analysis
• Distribution and logistics optimizations
SupplyChain
Engineering
Finance
Quality
Marketing
Sales
InformationTechnology
CiscoServices
Security
Big Data
Platform
Big Data Use Cases @ Cisco (Fast) IT
Sales Connect: Change the Way We Enable Our Seller
Build the Experience
Based on Your Needs Reliable, Trusted Content Delivered wherever and however
you need; on a mobile app and to the desktop
Who IsYour Buyer?
What Problem Are You Solving?
Where are you in theBuying Cycle?
Collateral
Demos
Training
Proposals
Content CreationContent
Publishing
Content Sharing &
Collaboration
Reco
Serving “Right” Content using Big Data
Document
Preprocessing
(Map/Reduce)
Enterprise
Content
Document
Clustering
(Mahout Machine
Learning)
Output
Graph Database
(Content
Ontology)
Content
Search
Recommendation
ServiceSearch Service
Ratings / Usage
Service
Web
How do we Enable Big Data Analytics for FastIT: Solution Building Blocks
Data Management
DataIntegration
Analytics/Business Intelligence
Cisco IntegratedInfrastructure
Cisco Connected Analytics
Collaboration
Analytics
Contact Center
Analytics
Location
Analytics
Network
Analytics
Data
Preparation
TS
, A
S a
nd
CC
S
Analytics Ready Infrastructure
IT Operations IT Security Business Analytics
Networking Security
*Resell agreements
In-Memory MPP/NoSQL
Servers & Storage
ETL
Management
Data
Virtualization
*
*
*
… along with a robust ISV Partner Ecosystem
Data Management Data Integration Analytics / Business Intelligence
Hadoop
Massive Parallel Processing
NoSQL
DISRUPTION
Data
Preparation
Data
Virtualization
Joint engineering lab
Solution bundles optimized for
cost of ownership and ease of
ordering
Tested and validated reference
architectures to meet performance,
capacity and scale
Business insights from on-line stores interactions to
develop Multichannel Brands
Worldwide Retail
Group
Addressing Security Threads and meeting SLAs in IT
Operations
Retail Banking
85% of companies are failing to capitalize on
Big Data to drive better Business Outcomes
Turn that around and unlock the
business value of your data.
Join Cisco, MapR, Splunk, Platfora
and Attunity on Nov 11, 2015
http://unleashingit.com/virtualconference/
www.cisco.com/go/bigdata
Big Data is about the Enabling Technologies
Data Virtualization breaks down Data Silos
Infrastructure Performance and TCO is critical