Dimitris Papavassiliou

Big Data Analytics ISV go-to-market, EMEAR

November 2015

Unlock the Power of Your Data

The Role of Big Data Analytics and Data Virtualization in Fast IT

Disrupt or be Disrupted

The Digital Vortex

Digital Transformation

Connected Devices

Internet of Things

Pressure on ITCybercrime

@dpapavas

Oddly, that’s where his real adventure starts.

Matthew Fontaine Maury was a sailor in the 1830s.

Injured his leg, so the US Navy gave him a “desk job”.

Big data project: Maury’s Wind and Currents charts

At first, no body was

interested in them…

…until Captain Jackson

shaved a month off the run

from Baltimore to

Rio de Janeiro

Big Data

Unstructured Data

Open Source

Community / Crowdsourcing

Big Data Definition (Gartner)

VOLUME

VELOCITYVARIETY

Big Data is not about the

size of data, there are new

technologies available

which allows our journey to

analytics and decision to be

much cheaper; this is

what has changed

Analysis

Analytics enables Decisions

What is

Happening ?

Why did it

Happen ?

What is likely

to Happen ?

What should I

do about it ?

Descriptive Diagnostic Predictive Prescriptive

Enterprise Data

Raw & Processed

Network/Ops Data

Mobile

InternetCRM &

ERP

Events

AlarmsSocial MediaVideo

Email and

MessagingUsage

Machine and

Sensors

Geolocation Relationships and

Social Influence

Big Data Technologies

Collect, Integrate, Process, Aggregate, Visualize

Fragmented &

Distributed

Not all in

Enterprise

Unstructured

> Structured

Only small %

Analysed

Disruption: Scale out + Open Source

Traditional –

separate compute

from storage

New – move

the compute to

the storage

$$$

Low-cost,

clustered filesystem

NAS/SAN

Data Management: Capacity and Cost

<5TB

1-5TB

5-50TB

10-100TB

>100TB Big Data: Hadoop

Massively Parallel Processing

Traditional Data

Warehouse

In-Memory

Analytics

Transactional $100K/TB

$50K/TB

$20K/TB

$10K/TB

$1K/TB

TC

OC

apacity

Enterprise Data Lake or Data Hub

Structured

Data

Docs, Cases, Content, Social

Media, Clicksteam, IoE,

DevicesCloud

Data

Enterprise Data

Raw & Processed

Network/Ops Data

Mobile

InternetCRM &

ERP

Events

AlarmsSocial MediaVideo

Email and

MessagingUsage

Machine and

Sensors

Geolocation Relationships and

Social Influence

Innovative Idea: Schema on Read

Big Data ExplorationFind, visualize, and understand all Big Data to improve decision making

Enhanced 360o View of the CustomerExtend existing customer views by incorporating additional internal and external data sources

Security ExtensionLower risk, detect fraud, and monitor cyber security in real time

Data Warehouse Optimization/AugmentationIntegrate Big Data and data warehouse capabilities to increase operational efficiency

Operations AnalysisAnalyze a variety of machinedata for improved business results

The 5 Key Big Data Use Cases

Data Warehouse Optimization Financial Benefits

Traditional

Approach

DWO

Data Management

with Hadoop

Data

pre

pa

rati

on

wit

h H

ad

oo

p

Up to 5x Reduction in

Capital Costs from

Storage Offload

Up to 5x Reduction in

Operational Costs from

Developer Productivity

….but Data Warehouses will have to co-exist with your Big Data Solution

Data Warehouse

BI / Analytics Tools

Big Data

+

Data Warehouse

UCS UCSUCS

SaaS

ApplicationsWeb

Services

Data Warehouses

and MartsTransactional

ApplicationsOperational

Stores

Analytic

Stores

“Big Data”

and NoSQL

Business

Intelligence

ESBs and

App Servers

Data Virtualization Platformaccess data, no matter where it

resides. query all types of data across

the network as if it is in a single placeAbstract Federate Cache

Self-service

Analytics

• One logical place to go for data

• Business view of data

Logical Data Warehouse

Use Cases

IT and Operations

• Operational Intelligence

• Data Platform Rationalization (ETL Offload & Data Lake)

• Employee Sentiment

• Pervasive security

Cisco Services

• Service Opportunity Identification

• Smart Analytics Offerings e.g. Collaboration Analytics

• Support case pattern detection

Sales, Marketing & Content

• Recommendation / guided selling

• Campaign effectiveness

• Customer segmentation

• Multi-Channel Scoring

• Content Auto-Tagging

Engineering and Manufacturing

• Quality / Failure Analysis

• Source Code Analysis

• Distribution and logistics optimizations

SupplyChain

Engineering

Finance

Quality

Marketing

Sales

InformationTechnology

CiscoServices

Security

Big Data

Platform

Big Data Use Cases @ Cisco (Fast) IT

Sales Connect: Change the Way We Enable Our Seller

Build the Experience

Based on Your Needs Reliable, Trusted Content Delivered wherever and however

you need; on a mobile app and to the desktop

Who IsYour Buyer?

What Problem Are You Solving?

Where are you in theBuying Cycle?

Collateral

Demos

Training

Proposals

Content CreationContent

Publishing

Content Sharing &

Collaboration

Reco

Serving “Right” Content using Big Data

Document

Preprocessing

(Map/Reduce)

Enterprise

Content

Document

Clustering

(Mahout Machine

Learning)

Output

Graph Database

(Content

Ontology)

Content

Search

Recommendation

ServiceSearch Service

Ratings / Usage

Service

Web

How do we Enable Big Data Analytics for FastIT: Solution Building Blocks

Data Management

DataIntegration

Analytics/Business Intelligence

Cisco IntegratedInfrastructure

Cisco Connected Analytics

Collaboration

Analytics

Contact Center

Analytics

Location

Analytics

Network

Analytics

Data

Preparation

TS

, A

S a

nd

CC

S

Analytics Ready Infrastructure

IT Operations IT Security Business Analytics

Networking Security

*Resell agreements

In-Memory MPP/NoSQL

Servers & Storage

ETL

Management

Data

Virtualization

*

*

*

… along with a robust ISV Partner Ecosystem

Data Management Data Integration Analytics / Business Intelligence

Hadoop

Massive Parallel Processing

NoSQL

DISRUPTION

Data

Preparation

Data

Virtualization

Joint engineering lab

Solution bundles optimized for

cost of ownership and ease of

ordering

Tested and validated reference

architectures to meet performance,

capacity and scale

Business insights from on-line stores interactions to

develop Multichannel Brands

Worldwide Retail

Group

Addressing Security Threads and meeting SLAs in IT

Operations

Retail Banking

85% of companies are failing to capitalize on

Big Data to drive better Business Outcomes

Turn that around and unlock the

business value of your data.

Join Cisco, MapR, Splunk, Platfora

and Attunity on Nov 11, 2015

http://unleashingit.com/virtualconference/

www.cisco.com/go/bigdata

Big Data is about the Enabling Technologies

Data Virtualization breaks down Data Silos

Infrastructure Performance and TCO is critical