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DOES YOUR BUSINESS NEED
LAS VEGAS NOV 2009
Suggestions for Planning your Business at the Speed ofubiquitous connectivity and Social Media Market Impact
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Accurate Thinkin Abilit to think throu h the WHOLE icture and the bi
vision as an Entrepreneur Have a positive Outlook on the outcome of the overall
project an vision
Be aware of the details that may go WRONG
ESSENTIAL DETAILS FOR BUSINESSTHAT HAS GREAT VISION AND SPIRIT
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Who is that? Rudy Straat
Dutch, in US since 1994 MBA from Germany – 5 languages
Worked or 10 years or largeConsultancies
Raised funds
CEO Software company,zero to $3.5M in 1year
ea nves men s, arge por o o ea s Juice for Success is in the Marketing
Packaging
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Business Plannin in Luscious Places
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Mexico Testimonials
Value of the Business Planning Program
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The Lost S mbol
Find the Symbology
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IT’S A FACT: KNOWLEDGE IS POWER
Your Business Plan
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YOU the ENTREPRENEUR Thinkin like an entre reneur means makin the
most of your opportunities. To achieve your dreams, you must know how to
examine your plans critically.
you must learn to set milestone goals that you cancount on.
Aspire to be an entrepreneur
an o run a new us ness Want to improve your business skills
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Knowled e is Bliss’ ’
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Strate drives results
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…back links meta hor?
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Decide on Business Model: 4Example
on nu y us ness o e
Social MediaSocial MediaPa esPa es Sell FixedSell Fixed
SEOSEOont nu tyont nu ty
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4Example: Impact JV Business
Create package offering at $495
Potential Gross revenue $841,500
g pro t marg n
Gross profits $400K for each
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Sam le Continuit model KickStartWealth.
com Example
Squeeze Page
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Ste s of a t ical Business Plan
Executive Summary
Business and Industry Description
Or anizational Structure
Marketing Strategy
Competitive and Market Analysis
Financial Information
Projections
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Executive Summar
business and profit potential – ONE PAGE
About the Company
Entity Structuring (Legal)
sset protect on an tax p ann ng
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Com an and Product Overview Histor of sales rofits or other com an financial
information. Honesty: Challenges you've faced in the past and
have overcome.
Understanding of the industry. Understanding of the competitive minefield
Features and benefits of your product or services
Clearly chart the path of your customer benefits(mind mapping)
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Le al Structurin
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Mana ement Team
Select a board of directors with sufficient
Include a detailed action plan to meet staffing
Make strategic alliances to compliment members'
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Or anization Chart
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Sam le Mission Cor .
class video marketing and social media services touncover high sales profits and providing high
customer retention and acquisition
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Lon term and short term oals
Equity
Area
mp oyees
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Settin Goals
eyesight.The closer you get to your destination, the greater
clarity you gain, not only on the goal itself, but the
details of everything around it.(Anthony Robbins)
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Goals turn into Ob ectives The Hard Numbers Winning new clients: How many?
Sales and profits: How much?
Building client lists by demographicsegmentation
Involvin and retainin existinclients
while
Numbers reaching higher ROIs: Numbers
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Growth Pro ections
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Marketin and Sales: Your USP The osition of our roduct or service.
Price Policy based on the customer and the market. Complete a selling plan to offer the product.
Describe the distribution channels you will use to sell the
product or service. Include a complete budget or advertising and
promotion. Clear Marketing Focus
Marketing Mix: 5P’s & 5P’s
Com ellin differentiators
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Marketin Mix 5P’s & 5W’s Dimensions
Price Where
Promotion Why
eop e o
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Com etitive Dimensions: Differentiators
FACTOR Me Strength eakness Competitor A Competitor B
Customer
Products
Price
Quality
Selection
Service
Reliability
Stability
Expertise
Company
Reputation
Appearance
Sales Method
Credit Policies
Advertising
Image
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What USP will You develo ?
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YOUR USP
Create the dimensions for your USP
Unique methodology
n ne w t arget ar ets
Track-able results
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O erations Plan Operations is where Value is
pro uce
Physical necessities of yourbusiness' operation business'
, ,equipment, staff
Delivery, Completion andMaintenance
Delivery Resources forImplementation and Support
Hi hli hts of how and when the
business will pay back investors Improvement of Customer Services
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Financials
Funds required to launch your Business.
Financial Forecasts
rea even ro t argets
EXIT: Payback plan for
en ers or nvestors
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Financial Information
Loans
Collateral
a ance eet
Income Statement
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Financial ro ections & ProFormas
Weekl
Monthly Quarterl
One-Year
projections 500
600
700
800
900
Product AA
Three-Yearprojections 100
200
300
400
Product CC
Total
Five-Yearprojections
20XX 20XX 20XX 20XX
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Le al Entities Taxation
Tax benefits
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Proformas
Com an B:
Offer to Joint Ventures to clients to expand theirbusiness
Offer social media consulting and video productionsolutions to high profile clientele
:
Maria -> Marketing, Sales, Conceptualization, Speaking,Conferences
Rudy -> Outsourcing and virtual platform, Stills, Marketing,Sales
.
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Sales Pro ections
Quarter Ends in Year to Jan 20XX Annual
Sales 1 Qtr 2 Qtr 3 Qtr 4 Qtr Total
$000 $000 $000 $000 $000
Product Group:
- Group1 305.0 330.0 370.0 430.0 1,435.0
- Group2 160.9 231.3 308.3 341.7 1,042.2- Group3 79.3 114.0 151.9 168.3 513.5
- Group4 285.0 320.0 345.0 380.0 1,330.0
Total sales 830.2 995.3 1,175.2 1,320.0 4,320.7
% Quarterly changes NA 19.9 18.1 12.3
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P&L Pro ections
Years to end Jan 20XX 20XX 20XX 20XX 20XX 20XX
Act/Est Proj Proj Proj Proj Proj
$000 $000 $000 $000 $000 $000
Sales 1,900 4,321 5,242 6,295 7,239 7,963
Cost of sales 1,350 2,527 3,014 3,577 4,126 4,380
Gross margin 550 1,794 2,228 2,718 3,113 3,583
Total o eratin ex enses 1 090 2 049 2 216 2 493 2 743 2 999
Income from operations (540) (254) 12 225 370 585
Other income, interest expense etc. (35) (18) 121 88 175 129
Net income before taxes (575) (272) 133 313 545 714
Taxes 9 25 44 57
e ncome
Dividends declared 125 150 140Transferred to reserves (575) (272) 124 163 351 517
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Cash Flow Pro ections
Years to end Jan 20XX 20XX 20XX 20XX 20XX
Proj Proj Proj Proj Proj
$000 $000 $000 $000 $000
Net cashflows from:perat ons
Investing activities (320) (100) (155) (375) (325)
Financing activities 755 210 (40) (75) (150)
Increase (decr) cash 14 200 74 115 356
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Pro ected Balance Sheets
Years to end Jan 20XX 20XX 20XX 20XX 20XX 20XX
Act/Est Proj Proj Proj Proj Proj
$000 $000 $000 $000 $000 $000
ASSETS
Current assets:
Cash 10 104 178 293 650
Other 605 984 1,150 1,341 1,548 1,696
Total Current Assets 615 984 1,254 1,519 1,841 2,346
Fixed & intang assets 720 1,042 1,185 1,551 1,763 1,899
, , , , , ,
LIABILITIES
Current liabilities:
Short-term loans/credit 120 96
Other 545 651 954 1,433 1,547 1,603
Total Current Liabilities 665 748 954 1,433 1,547 1,603
Total longterm liabilities 125 681 564 552 621 689
Total owners' equity 545 598 922 1,085 1,436 1,953
Total liabilities 1,335 2,027 2,440 3,070 3,604 4,245
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Scenarios
Sensitivity Analysis :
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Rollin : ONCE A WEEK:
this with targeted audience?(Numbers game of convergence)
How many times this week did I contact people I
know to assist me in building referrals? How much time have I invested this week in
promoting my business?
Which of my marketing methods produces anybusiness, the best results?
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ONCE A MONTH
How man contacts have I made who can hel
generate business? What type of follow up have I done with the contact?
What new ideas did I implement in growing my
business? What marketing pieces am I using that are working?
Why are they working?
Adjust goals to reflect progress made. What else could I be doing to enhance my business?
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Rollin Process never sto s
A business lan will be hard to im lement unless it is sim le,
specific, realistic and complete.
Commitment and involvement, and the tracking and follow-up
that comes a terward.
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Read to Go?
internally and to the outside’ ’
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SWOT Anal sis
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Social Media SWOT Anal sis
• Innovative• High Quality
• Fast Delivery• QA system
Stren ths
• rea ve new ways o a ver s ng• Exclusive Image• Short ways of information
• Replaceable Services• Few Sales Channels
• Easy to copy by competitors• Little advertising budgetWeaknesses
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S l M d SWO A l
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Social Media SWOT Anal sis
ew n o wee pp or us ness• Facebook for business
• New markets• Client lifecycle value proposalOpportunities• Innovative Image
• Cheaper but inferior offering bycompetition
•
companies• Less sales channels is than competitorsreats
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SWOT R l
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SWOT Results
and industry Internall
Externally
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W i i Y Pl
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Writin Your Plan
Executive Summary: Write this last.
Company Description: Legal establishment, history, Ownership
Structure Service Offering: Describe what you’re selling. Focus on customer
ene its.
Market Analysis: You need to know your market, customer needs,where they are, how to reach them, etc.
ar eting trategy an mp ementation: e speci ic. nc u emanagement responsibilities with dates and budgets. Make sure youcan track results.
management team members. Financial Analysis: Make sure to include at the very least your
ro ected Profit and Loss and Cash Flow tables.
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D d B i Pl ?
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Do ou need a Business Plan?
Would you buy that house?
Can your business AFFORD not to have a Business
Would you buy that business?
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L k & S
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Luck & Success
Luck success are fleetin eni mas
Uncertainty Turbulence
Business Plan:Your best bet to prepare you forsuccess
It’s THE ONE you can CONTROL
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M i t i t d AUW>>>
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Maria twisted m arm: AUW>>>
Recognize the need for building the right
The targets you set yourself may be too low
This market will show tremendous
growth for at least the next 18 months
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Ticket to Real B siness in a Bo
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Ticket to Real Business in a Box
2 days highdays highEnergy BUSINESSy S SS
PLAN Bootcamp How we have raised funds?
Help you write your business plan
SHOW you the plans that have brought us $$$
Help you create your competitive niche Launch pad to create your multi-million dollar business right now
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Wh would You do this?
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Wh would You do this?
Fast: Speed to Market Learn from our trials and errors
Short Cuts: Spent $100,000’s to get the expertise
Hired CEO’s, COO’s for our companies taught us the tricks
Met with many VC’s, lenders, brokers, private financiers, angels
e now e r gger po n s o w nves ors
We have almost 40 years experience in Consulting
Worked multi-million dollar engagements
Worked internationally Worked with hundreds of outsourcers
Ex erts in buildin a latform for virtualizin business
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How much is that?
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How much is that?
Foundation for multi-million Dollar Business
’
$10 00010,000Wildhorse Performance Marketing © 2009
Here is our offer!
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Here is our offer!
2,49
, .Cap 15 people
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Thanks Kurt! Bonus: Your 2010 Plan
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Thanks Kurt! Bonus: Your 2010 Plan
Personally review your business plan $4,000
Fine-tune it for Performance Submission to lenders, private financiers
, .
Potential exit strategy to sell your business
Proform3as
nanc a orecas ng P/L
Balance Sheets
Measure ROI Determine SM Budgets
ocat on nterna xterna ta ng – esources
Supporting collaborative SystemsWildhorse Performance Marketing © 2009
2010
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2010
Attract funds, high profile employees
Best practices
our us ness p an w e one or
Your business is set for success for next year
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You: The Entre reneur
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You: The Entre reneur
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Social Media at
its
PEAK
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Achieve our dreams