UCS Business Planning LV 11 2009

8/3/2019 UCS Business Planning LV 11 2009

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Wildhorse Performance Marketing © 2009

DOES YOUR BUSINESS NEED

LAS VEGAS NOV 2009

Suggestions for Planning your Business at the Speed ofubiquitous connectivity and Social Media Market Impact



Accurate Thinkin Abilit to think throu h the WHOLE icture and the bi

vision as an Entrepreneur Have a positive Outlook on the outcome of the overall

project an vision

Be aware of the details that may go WRONG

ESSENTIAL DETAILS FOR BUSINESSTHAT HAS GREAT VISION AND SPIRIT




Who is that? Rudy Straat

Dutch, in US since 1994 MBA from Germany – 5 languages

Worked or 10 years or largeConsultancies

Raised funds

CEO Software company,zero to $3.5M in 1year

ea nves men s, arge por o o ea s Juice for Success is in the Marketing

Packaging

Twitter: @rudysWildhorse Performance Marketing © 2009



Business Plannin in Luscious Places




Mexico Testimonials

Value of the Business Planning Program




The Lost S mbol

Find the Symbology




IT’S A FACT: KNOWLEDGE IS POWER

Your Business Plan




YOU the ENTREPRENEUR Thinkin like an entre reneur means makin the

most of your opportunities. To achieve your dreams, you must know how to

examine your plans critically.

you must learn to set milestone goals that you cancount on.

Aspire to be an entrepreneur

an o run a new us ness Want to improve your business skills




Knowled e is Bliss’ ’




Strate drives results




…back links meta hor?




Decide on Business Model: 4Example

on nu y us ness o e

Social MediaSocial MediaPa esPa es Sell FixedSell Fixed

SEOSEOont nu tyont nu ty




4Example: Impact JV Business

Create package offering at $495

Potential Gross revenue $841,500

g pro t marg n

Gross profits $400K for each




Sam le Continuit model KickStartWealth.

com Example

Squeeze Page




Ste s of a t ical Business Plan

Executive Summary

Business and Industry Description

Or anizational Structure

Marketing Strategy

Competitive and Market Analysis

Financial Information

Projections




Executive Summar

business and profit potential – ONE PAGE

About the Company

Entity Structuring (Legal)

sset protect on an tax p ann ng




Com an and Product Overview Histor of sales rofits or other com an financial

information. Honesty: Challenges you've faced in the past and

have overcome.

Understanding of the industry. Understanding of the competitive minefield

Features and benefits of your product or services

Clearly chart the path of your customer benefits(mind mapping)




Le al Structurin




Mana ement Team

Select a board of directors with sufficient

Include a detailed action plan to meet staffing

Make strategic alliances to compliment members'




Or anization Chart




Sam le Mission Cor .

class video marketing and social media services touncover high sales profits and providing high

customer retention and acquisition




Lon term and short term oals

Equity

Area

mp oyees




Settin Goals

eyesight.The closer you get to your destination, the greater

clarity you gain, not only on the goal itself, but the

details of everything around it.(Anthony Robbins)




Goals turn into Ob ectives The Hard Numbers Winning new clients: How many?

Sales and profits: How much?

Building client lists by demographicsegmentation

Involvin and retainin existinclients

while

Numbers reaching higher ROIs: Numbers




Growth Pro ections





Marketin and Sales: Your USP The osition of our roduct or service.

Price Policy based on the customer and the market. Complete a selling plan to offer the product.

Describe the distribution channels you will use to sell the

product or service. Include a complete budget or advertising and

promotion. Clear Marketing Focus

Marketing Mix: 5P’s & 5P’s

Com ellin differentiators




Marketin Mix 5P’s & 5W’s Dimensions

Price Where

Promotion Why

eop e o



Com etitive Dimensions: Differentiators

FACTOR Me Strength eakness Competitor A Competitor B

Customer

Products

Price

Quality

Selection

Service

Reliability

Stability

Expertise

Company

Reputation

Appearance

Sales Method

Credit Policies

Advertising

Image



What USP will You develo ?




YOUR USP

Create the dimensions for your USP

Unique methodology

n ne w t arget ar ets

Track-able results




O erations Plan Operations is where Value is

pro uce

Physical necessities of yourbusiness' operation business'

, ,equipment, staff

Delivery, Completion andMaintenance

Delivery Resources forImplementation and Support

Hi hli hts of how and when the

business will pay back investors Improvement of Customer Services

















Financials

Funds required to launch your Business.

Financial Forecasts

rea even ro t argets

EXIT: Payback plan for

en ers or nvestors




Financial Information

Loans

Collateral

a ance eet

Income Statement




Financial ro ections & ProFormas

Weekl

Monthly Quarterl

One-Year

projections 500

600

700

800

900

Product AA

Three-Yearprojections 100

200

300

400

Product CC

Total

Five-Yearprojections

20XX 20XX 20XX 20XX




Le al Entities Taxation

Tax benefits



Proformas

Com an B:

Offer to Joint Ventures to clients to expand theirbusiness

Offer social media consulting and video productionsolutions to high profile clientele

:

Maria -> Marketing, Sales, Conceptualization, Speaking,Conferences

Rudy -> Outsourcing and virtual platform, Stills, Marketing,Sales

.




Sales Pro ections

Quarter Ends in Year to Jan 20XX Annual

Sales 1 Qtr 2 Qtr 3 Qtr 4 Qtr Total

$000 $000 $000 $000 $000

Product Group:

- Group1 305.0 330.0 370.0 430.0 1,435.0

- Group2 160.9 231.3 308.3 341.7 1,042.2- Group3 79.3 114.0 151.9 168.3 513.5

- Group4 285.0 320.0 345.0 380.0 1,330.0

Total sales 830.2 995.3 1,175.2 1,320.0 4,320.7

% Quarterly changes NA 19.9 18.1 12.3




P&L Pro ections

Years to end Jan 20XX 20XX 20XX 20XX 20XX 20XX

Act/Est Proj Proj Proj Proj Proj

$000 $000 $000 $000 $000 $000

Sales 1,900 4,321 5,242 6,295 7,239 7,963

Cost of sales 1,350 2,527 3,014 3,577 4,126 4,380

Gross margin 550 1,794 2,228 2,718 3,113 3,583

Total o eratin ex enses 1 090 2 049 2 216 2 493 2 743 2 999

Income from operations (540) (254) 12 225 370 585

Other income, interest expense etc. (35) (18) 121 88 175 129

Net income before taxes (575) (272) 133 313 545 714

Taxes 9 25 44 57

e ncome

Dividends declared 125 150 140Transferred to reserves (575) (272) 124 163 351 517




Cash Flow Pro ections

Years to end Jan 20XX 20XX 20XX 20XX 20XX

Proj Proj Proj Proj Proj

$000 $000 $000 $000 $000

Net cashflows from:perat ons

Investing activities (320) (100) (155) (375) (325)

Financing activities 755 210 (40) (75) (150)

Increase (decr) cash 14 200 74 115 356




Pro ected Balance Sheets

Years to end Jan 20XX 20XX 20XX 20XX 20XX 20XX

Act/Est Proj Proj Proj Proj Proj

$000 $000 $000 $000 $000 $000

ASSETS

Current assets:

Cash 10 104 178 293 650

Other 605 984 1,150 1,341 1,548 1,696

Total Current Assets 615 984 1,254 1,519 1,841 2,346

Fixed & intang assets 720 1,042 1,185 1,551 1,763 1,899

, , , , , ,

LIABILITIES

Current liabilities:

Short-term loans/credit 120 96

Other 545 651 954 1,433 1,547 1,603

Total Current Liabilities 665 748 954 1,433 1,547 1,603

Total longterm liabilities 125 681 564 552 621 689

Total owners' equity 545 598 922 1,085 1,436 1,953

Total liabilities 1,335 2,027 2,440 3,070 3,604 4,245




Scenarios

Sensitivity Analysis :




Rollin : ONCE A WEEK:

this with targeted audience?(Numbers game of convergence)

How many times this week did I contact people I

know to assist me in building referrals? How much time have I invested this week in

promoting my business?

Which of my marketing methods produces anybusiness, the best results?




ONCE A MONTH

How man contacts have I made who can hel

generate business? What type of follow up have I done with the contact?

What new ideas did I implement in growing my

business? What marketing pieces am I using that are working?

Why are they working?

Adjust goals to reflect progress made. What else could I be doing to enhance my business?




Rollin Process never sto s

A business lan will be hard to im lement unless it is sim le,

specific, realistic and complete.

Commitment and involvement, and the tracking and follow-up

that comes a terward.




Read to Go?

internally and to the outside’ ’




SWOT Anal sis




Social Media SWOT Anal sis

• Innovative• High Quality

• Fast Delivery• QA system

Stren ths

• rea ve new ways o a ver s ng• Exclusive Image• Short ways of information

• Replaceable Services• Few Sales Channels

• Easy to copy by competitors• Little advertising budgetWeaknesses


S l M d SWO A l



Social Media SWOT Anal sis

ew n o wee pp or us ness• Facebook for business

• New markets• Client lifecycle value proposalOpportunities• Innovative Image

• Cheaper but inferior offering bycompetition

•

companies• Less sales channels is than competitorsreats


SWOT R l



SWOT Results

and industry Internall

Externally


W i i Y Pl



Writin Your Plan

Executive Summary: Write this last.

Company Description: Legal establishment, history, Ownership

Structure Service Offering: Describe what you’re selling. Focus on customer

ene its.

Market Analysis: You need to know your market, customer needs,where they are, how to reach them, etc.

ar eting trategy an mp ementation: e speci ic. nc u emanagement responsibilities with dates and budgets. Make sure youcan track results.

management team members. Financial Analysis: Make sure to include at the very least your

ro ected Profit and Loss and Cash Flow tables.


D d B i Pl ?



Do ou need a Business Plan?

Would you buy that house?

Can your business AFFORD not to have a Business

Would you buy that business?


L k & S



Luck & Success

Luck success are fleetin eni mas

Uncertainty Turbulence

Business Plan:Your best bet to prepare you forsuccess

It’s THE ONE you can CONTROL


M i t i t d AUW>>>



Maria twisted m arm: AUW>>>

Recognize the need for building the right

The targets you set yourself may be too low

This market will show tremendous

growth for at least the next 18 months


Ticket to Real B siness in a Bo



Ticket to Real Business in a Box

2 days highdays highEnergy BUSINESSy S SS

PLAN Bootcamp How we have raised funds?

Help you write your business plan

SHOW you the plans that have brought us $$$

Help you create your competitive niche Launch pad to create your multi-million dollar business right now


Wh would You do this?



Wh would You do this?

Fast: Speed to Market Learn from our trials and errors

Short Cuts: Spent $100,000’s to get the expertise

Hired CEO’s, COO’s for our companies taught us the tricks

Met with many VC’s, lenders, brokers, private financiers, angels

e now e r gger po n s o w nves ors

We have almost 40 years experience in Consulting

Worked multi-million dollar engagements

Worked internationally Worked with hundreds of outsourcers

Ex erts in buildin a latform for virtualizin business


How much is that?



How much is that?

Foundation for multi-million Dollar Business

’

$10 00010,000Wildhorse Performance Marketing © 2009

Here is our offer!



Here is our offer!

2,49

, .Cap 15 people


Thanks Kurt! Bonus: Your 2010 Plan



Thanks Kurt! Bonus: Your 2010 Plan

Personally review your business plan $4,000

Fine-tune it for Performance Submission to lenders, private financiers

, .

Potential exit strategy to sell your business

Proform3as

nanc a orecas ng P/L

Balance Sheets

Measure ROI Determine SM Budgets

ocat on nterna xterna ta ng – esources

Supporting collaborative SystemsWildhorse Performance Marketing © 2009

2010



2010

Attract funds, high profile employees

Best practices

our us ness p an w e one or

Your business is set for success for next year




You: The Entre reneur



You: The Entre reneur






Social Media at

its

PEAK











Achieve our dreams



Wishing youthe Best of

Success.

it’s Your CHOICE

The WildhorsePerformance

CONTROL

ar et ngTeam

Las Vegas,November2009


Documents

UCS Business Planning LV 11 2009