Tyler Cooper
Problem Statement
How do we get the message of the Restored Gospel of Jesus Christ to the largest audience possible optimally?
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Strategic Considerations
• Think globally and understand our audience• Publish content in a variety of forms
(languages, devices, media types)• Leverage electronic distribution methods
when possible for cost savings• Utilize volunteers
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Crowdsourcing Principles
• Leverage skills/talents of volunteers for Church department needs
• Minimize Church human resource requirements
• Integrate crowd efforts into existing work flows/supply chains
• Consider blessings of service with Church volunteers
Vineyard Activity - Core Values
• Easy to start• Activities for everyone• Small and discrete tasks• Activity matching to volunteer capabilities• Crowd check for accuracy• Leverage subject matter expertise of Crowd
The Vineyard
Activities
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Activities Performed
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1/1/2011
1/3/2011
1/5/2011
1/7/2011
1/9/2011
1/11/2
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1/13/2011
1/15/2
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1/17/2
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1/19/2011
1/21/2
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1/23/2
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1/25/2
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1/27/2
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1/29/2
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1/31/2011
2/2/2011
2/4/2011
2/6/2011
2/8/2011
2/10/2
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2/12/2011
2/14/2
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2/16/2
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2/18/2
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2/20/2
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2/22/2
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50000
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150000
200000
250000
Articles Posted on Facebook, Twitter, LDS Media Talk, LDS Tech
and Twitter
Volunteer Feedback
Roadmap
• New Service Activities– Task Management – Multiple Departments– Family History Department
• Improvements to the vineyard– Goals/Achievements– Profile management (skills/capabilities)– Allow video and ‘other’ content uploads from volunteers– Content Submission Classification– Improved Metrics and Reporting
Possible LDS Tech
Opportunity
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Getting Involved
• Register and try the activities http://vineyard.lds.org
• Spread the Word • Find times to work– While riding public transportation– @ home, @ school, @ play
• Provide feedback on ways to improve• Watch for future Vineyard projects in LDS
Tech
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Frequently Asked Questions
• Who is the target audience of Vineyard?– Answer – Church members and other volunteers. Membership isn’t a
requirement.
• How is Vineyard different than LDS Tech?– Answer – LDS Tech is targeted to software development, the Vineyard
is available to non-technical audiences.
• Why does the Vineyard use proprietary technologies that limit participation?– Answer – Concept was being piloted so speed of development drove
the technology decision. With the concept accepted, we will re-visit technology decisions and re-factor when appropriate.
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