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Customers
PepsiCo is committed to marketing its products to all groups, treating all customers with
respect, sensitivity and fairness, while providing some of the greatest products on earth.
Early in its history -- as far back as the 1940s -- Pepsi-Cola recognized the importance of
diversity. Pepsi pioneered targeted marketing and national lifestyle advertising featuring
minorities. It developed education and sports programs spotlighting minorities. PepsiCo
partnered with many groups to create programs that contribute to minority
communities. It sponsored major music tours by entertainers such as Tina Turner.
PepsiCo support minority media and interests. Over the years, its success has been
recognized with numerous awards. Most importantly, its products are purchased and
enjoyed by all groups of consumers.
Shareholders
PepsiCo (symbol: PEP) shares are traded principally on the New York Stock Exchange
in the United States. The company is also listed on the Amsterdam, Chicago, Swiss and
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Tokyo stock exchanges. PepsiCo has consistently paid cash dividends since the
corporation was founded.
Sustainability vision
PepsiCo responsibility is to continuously improve all the aspects of the world in which
they are operating i.e. that is environment social and economical with an intension of
creating better tomorrow than today.
This is the core part of the vision.
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ENVORONMENTAL POLICY
1. PepsiCo complies with applicable legal and regulatory requirements andcompanies standards and conduct regular audits to verify compliance
2. PepsiCo annually review companies performance in implementing the policy3. PepsiCo reviews policy periodically and updates as needed.4. It considers potential environmental impacts in daily decision making process5. Pepsi co applies sound environmental management practices.6. Pepsi encourages conservation of natural resources, recycling and pollution
control to ensure cleaner air and water
7. Pepsi co monitors emerging issues and keep abreast of regulatory changestechnological innovation and stakeholders interest.
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8. PepsiCo works with licensed bottlers suppliers and customers top reduceenvironmental impacts on its product throughout their life cycle
As the part of their environmental policy Pepsi Co India has
1. Donated generously to the Tsunami victims.2. The company has also developed a Teppada village NH-4 Begur surrounding
Nelamangala Plant and the company has also been providing free water to this
village.
PEPSI COs SALES VISION:
To build an exceptional customer focused sales team, which will consistently exceed
customer expectations by delivering executional excellence in the market place through
best selling systems and process.
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HONOURS FOR 2006
PepsiCo named winner of the best-integrated marketing campaign during the
Globes Awards sponsored by the Marketing Agencies Association (MAA)
Worldwide. Pepsi Wins Award for Indian Cricket World Cup Campaign by
Marketing Agencies Association Worldwide.
PepsiCo Recognized as one of the "20 Most Influential Multi-Nationals inChina." by China Business News.
Institutional Investor Releases 'Best CEOs' list; Reinemund Tops BeverageLeaders.
Chinese College Students Name Pepsi Among Top Ten Brands. FortuneMagazine calls PepsiCo "one of the best run companies in the country. PepsiCo Wins Sams Club Supplier of the Year Award. Institutional Investor Identifies PepsiCo as one of Americas MostShareholder-
Friendly Companies.
PepsiCo Ranks as 15th Most-Admired Company on Fortune's List of the Top 20. Gatorade Mexico Named Wal-Mex 'Supplier of the Year'. PepsiCo Officially Observes $100 Billion Market Cap Milestone.
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Distributional Channel of PepsiCo India (COBOs)
FACTORY
DISTRIBUTORS
RETAILERS
CONSUMERS
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ORGANISATIONAL CHART OF PEPSICO INDIA
BUGM (CEO)
ED
SOMU WOMU COMU NOMU EOMU
(MUM) (MUM) (MUM) (MUM) (MUM)
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BUSINESS UNIT GENERAL MANAGER (BUGM): Mr. RAJEEV BAKSHI
EXECUTIVE DIRECTOR (ED): Mr. TANMYA VATS
SOUTH OPERATIONS MARKET UNIT (SOMU):
WEST OPERATIONS MARKET UNIT (WOMU):
CENTRAL OPERATIONS MARKET UNIT (COMU):
NORTH OPERATIONS MARKET UNIT (NOMU):
EAST OPERATIONS MARKET UNIT (EOMU):
MARKET UNIT MANAGER (MUM):
THE MUM FOR SOMU: - Mr. VENKATSHANKAR
Note:
Each market unit has a manager called as Market Unit Manager (MUM). Represents flow of Authority.
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SOUTH OPERATIONS MARKET UNIT (SOMU)
SOMU
CHENNAI MADURAI KARNATAKA
(UM) (UM) (UM)
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The South operations Market Unit is divided into three parts they are
1) Chennai2) Madurai3) Karnataka
Each unit has a Unit Manager, which is also called as the Vice President.
These Unit Managers report to their respective Market unit Manager (MUM)
Mr. Venkatshankar
KARNATAKA UNIT
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LMP
UNIT MANAGER (UM)
(Mr. JAYA CHANDRAN)
TDM TDM TDM
ADC ADC ADC
MDC
CEs CEs CEs
For Karnataka Unit there are: -
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1Line plant manager 1 Unit Manager 3 Territory Development Managers (TDMs) 3 Accounts Development Manager (ADCs) 1 Market Development Manager (MDC) and Customer Executives (CEs)
Is the Unit Manager / Vice president has Sales as well Operational power then he
reports to Line Plant Manager as well as the respective Market Unit Manager but if the
Unit Manager has only sales power then he has to report to the Line Plant Manager who in
turn reports to the Market Unit Manager.
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DIVISION OF KARNATAKA UNIT
The entire Karnataka unit is been divided into 3 territories and accordingly one
Territory Development Manager is been assigned to each territory: -
1) Up Country it refers to the places outside Bangalore i.e. Mysore, Mangalore,Tumkur, Ramnagar, Kolar etc.
2) Kormangala
3) Yeshwantpura
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FUNCTIONS OF ACCOUNTS DEVELOPMENTCO-ORDINATOR (ADC):
The function of ADC is developing the new accounts i.e. adding up new
retailers to the existing market list.
He is concerned with sales department only.
FUNCTIONS OF MARKET DEVELOPMENT CO-ORDINATOR (MDC):
The function of MDC is to develop new market.
He purely undertakes marketing activities.
Note: -
The ADC and the MDC are only the supportive functions between the TDMs and CEs.
Together with the TDM the Karnataka Unit also has a MDM Mr. ABDUL ASHIQ
The TDM takes care of sales activities in its region and the MDM is concerned with
marketing functions.
PLANT DETAILS
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PLANT
ACCOUNTS LOGISTICS QUALITY CONTROL
The plant is divided into three departments,
1) ACOUNTS2) LOGISTICS3) QUALITY CONTROL
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1) ACCOUNTS: - This is one the big department which consists of thefinancial operations of the company. It consists of maintenance of accounts,
the provision given to the retailers for the promotion activities carried on
by them. This department also deals with the provision of coolers and any
complaints with regard to it and other financial requirements of the
company.
2) LOGISTICS: - This department is concerned with transportation of theproducts (bottles) to the distributors.
3) QUALITY CONTROL: - This department/unit takes care that the productreleased are of standard quality according to the companies norms
provided
TYPES OF OPERATIONS UNDERTAKEN BY THE COMPANY: -
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Pepsi India Holdings, the intermix of company-owned bottling operations (COBOs) and
franchisee owned bottling operations (FOBOs) within the market units will help in
providing a senior resources pool of line and staff managers, impact both COBOs and
FOBOs, and enable transference of best practices both ways.
The company undertakes two types of operations they are:-
1) Company Owned Bottling Operations (COBO)2) Franchise Owned Bottling Operations (FOBO)
1) Company Owned Bottling Operations (COBO): COBO refers to theoperations directly carried by the company. There are Three COBOs
in South India, they are in Chennai, Madurai and in Karnataka . These
COBOs have to work under the guidelines by the PepsiCo New York.
2) Franchise Owned Bottling Operations (FOBO) : FOBO refers to theoperations carried by the franchise .
Contd
COBOs/FOBOs organizations cut across disparate territories and helped in
building a substantial distribution network. The organization structure in the
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market units is being reconfigured to reflect geographic continuity and tap new
market opportunities.
The objective of the exercise is to increase distribution of the company's products, gain
greater flexibility to leverage resources and share best practices.