STORE
CHANNELSVENUE HOME
AUTOPRODUCT
PEDEX
SDKEXCH
API
PRODUCTS
PaaS
VALUE
INSIGHTS EDGE
Products for development access, crosschannel integration and system interoperability bringing back office systems to edge networks
Cross channel media mobile and devicetransactions for consumer engagement activation and commerce automation
CONTEXT
STORE CHANNELSVENUE DOOH OOHPRODUCT PBM
SDK
ID MGMNT
API PRODUCTSPaaS
VALUEXCH INSIGHTS
CPG FOOD BEV ENT
RETAIL
APPAREL BEAUTY
TRAVEL CONS ELEC
PHARMA
OFFERS COMMERCE
ADVERTISERS TELCO INSQSR
VENDING AUTO
ACTIVATION
IN-HOME
I use thinaire because I want to…• know my customer• know how my advertising content is performing• measure cross channel performance in a single dashboard• enable customer access to mobile engagement wherever I
advertise • reward consumers for positive brand actions and earned media• identify touchpoints between brand awareness and purchase• increase brand application penetration and engagement• narrowly segment markets based on behavior and preferences• deliver variable UX /digital content based on context awareness• vary the story experience based on device, place, media and
modality• automate experiences based on rules, seasonally, geographically,
inventory• deliver purchase incentive offers directly through media channels• distribute mobile coupons with seamless mobile redemption• automate second screen engagement through TV, MVPD & DOOH
channels• recruit brand ambassadors for social marketing • reward brand ambassadors based on reach and performance• enable opt-in authorization through mobile applications• help my customer locate my product• sell products and services directly through ad media• make it easy for customers to discover, recommend and purchase
$12 billion in omnichannel retail sales on mobile—MIT Report, Beyond the Checkout Cart
• leverages the existing infrastructure of value chain, reduces overhead• competitively placed digital showroom• installed base of mobile application, TV and video subscribers• rewards customers for mobile actions, recruits brand ambassadors• cross channel m-commerce, digital metrics and analytics• incentivizes wallet use and adoption for alliance payment service
partners
TAPPSTORE®
WIRELESS COMMERCE SYSTEM
Wearable media for application activation and personalization
Thinaire has been developingwearable media technology since adidas initial launch of Boost RF.
The in store mobile experience that offers product information is re-directed post purchase to product personalization and micoach application activation.
Purchase incentive offers distributed through cross channel and mobileintegrated with back office systems for seamless redemption
• product discovery• purchase incentive• opt-in authorization• NFC to beacon
activation• hybrid, web and native
apps• application adoption• cross channel
attribution• clearance
authentication• consumer /vendor IDs
SMART TV /STB
/PLAYER
mPOS
SDK
PAAS
ADVERTISER MOBILE / OS
APPAd-ID
SUBSCRIBER
MERCHANT
MNO
NETWORKS
MVPDMSO
CABLESAT
STUDIO
OEM
RF SIGNAL mCOMM
RF SIGNAL
WALLETAPI
PSP
Digital video and the second screen experience
Welcome
Screen
Select persona(Gender)
HELLO
Phone Home Screen
BroadcastVideo Solution
StoreIntroductory
Beacon
At-shelfBeacon
Personalizedmessage
Personalizemessage
Personalizedmessage
1. START
2. BROADCAST VIDEO SOLUTION3. STORE
INTRODUCTORY BEACON
4. AT-SHELF BEACON
2
4
13
Advertising identification of multichannel video programming distribution over the top and digital place based video for brand discovery, promotion and offer redemption
o 27:08 hours of TV viewing per week on average
o 271 minutes per day: TV*
o 316 minutes per day: Digital
o Two-thirds of TV viewers talk text or surf
Advertising Age MFP 2014
Second screen engagement behavior exhibited by time spent using media
SMART TV /STB
/PLAYER
mPOS
SDK
PAAS
AUTO MAKER
MOBILE / OS
APPAd-ID
SUBSCRIBER
DEALER
MNO
NETWORKS
MVPDMSO
CABLESAT
STUDIO
OEM
VIDEORF SIGNAL mCOM
M
CROSS CH.RF SIGNAL
WALLETAPI
PSP
Attributable automotive video, cross channeland mobile advertising
AGENCYCONTENT
TV /video Outdoor DealershipSet box, smart TV or digital
media player passes the media identifying signal to the mobile app for second screen media.
A mobile consumer that’sinterested in the ad canopt-in for re-engagement through mobile apps.
Media engagement and actions are attributed when the customer enters the dealer showroom.
Cross channel engagement for awareness and attribution
CARCONSOLE
mPOS
SDK
PAAS
ADVERTISER MOBILE / OS
APPAd-ID
SUBSCRIBER
MERCHANT
MNO
NETWORKS
AUTOMAKER
STUDIO
OEM
HEAD UNITRF SIGNAL mCOM
M
MERCHANTRF SIGNAL
WALLETAPI
PSP
Connected car for telematics and transactions
AGENCYCONTENT
Innovative Digital Shopping Experiences for Consumers
% of Respondents Shopping Presentation89% Integrating mobile technologies in-store36% Creating virtual stores/experimental stores36% Digital storefronts21% Augmented Reality18% Social Technologies18% Personalization/customization4% Remote customer service & product expertise
Source: eTail/WBR Digital, November 2014
Opt-in for proximity messaging, product information and ordering
Driver’s opt-in preferences enable proximity messaging from advertisers and merchants.
Dashboard user interface facilitates hands free merchant engagement, remote ordering and payments.
Developer applications may be added to expand the dashboard platform for digital exchange revenue sharing and programmatic ad buying.
To know them is to love them Brand affinity tops up stored value accounts of brand loyal customers who evangelize brand products and services through messaging apps,social channels and digital exchanges.
• opt-in authorization• application activation• content creation• social evangelism• earned media• programmatic • customer attribution• social purpose• persistent wallet
presence
LINE OF BUSINES VALUE CHAIN
Data exchange and intelligence in commerce automation
Cognitive computing and machine learning