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Co-creation design of content for learning communities
Exploring the research and technological challengesof using virtual worlds and other social media in the co-
creation design process
Trial Lecture
Mikhail FominykhNorwegian University of Science and Technology
24.04.2012Trondheim, Norway
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Co-creation design of content for learning communities
Exploring the research and technological challengesof using virtual worlds and other social media in the co-
creation design process
Business and marketing
PedagogySocial science
Information communication technology
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Outline
o Part I– learning communities– co-creation design– virtual worlds and social media
o Part II– research challenges– technological challenges
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Learning communities
Learningcommunities
learning
memberslearners
membershipinfluencefulfilment
emotional connections
o Since 1980so Communities of practiceo Communities of interest
boundary objects
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Learning communities
Learningcommunities
learning
memberslearners
membershipinfluencefulfilment
emotional connections
o Since 1980so Communities of practiceo Communities of interest, goal-
oriented
supporting organization goal
boundary objects
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Co-creation design
Co-creationdesign
firm
customers
mutualvalue
customers
Communityof customers
o Since 1970s/2000so Participatory/User-centered designo Service-dominant logic
product
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Community–Collaboration–Value
Co-creationdesign
Learningcommunities
firm
customers
mutualvalue
learning
memberslearners
customers
Communityof customers
membershipinfluencefulfilment
emotional connections
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Social media
Co-creationdesign
Learningcommunities
Mediatechnologies
firm
customers
mutualvalue
learning
memberslearners
customers
Communityof customers
membershipinfluencefulfilment
emotional connections
Socialmedia
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Social media
o 2D– Social networking e.g. Facebook– Collaborative projects e.g. Wikipedia– [Micro]blogging e.g. Twitter– Content communities e.g. YouTube
o 3D– Social virtual worlds e.g. Second Life– Gaming virtual worlds e.g. World of Warcraft
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Outline
o Part I– learning communities– co-creation design– virtual worlds and social media
o Part II– technological challenges– research challenges
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Challenges
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Challenges
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Technological challenges
o Exploration of affordances for co-creation
o Designing new toolso Support for communities and
relationships between stakeholders
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Technological challenges
You are familiar with the
technology?
mutualvalue
learning
Community
membersX membersmembersX>Y members
membersX>Y>Z members
Will you learn the
technology?
t1 < t2
3D virtual worlds
2D social media
yes
nosupporting organization
FacebookWikipediaTwitterYouTubeSecond Life
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Research challenges
o Multidisciplinary topico Rapidly changing topico Little control and massive context
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References
– Henri F. & Pudelko B. (2003) Understanding and analysing activity and learning in virtual communities
– Wenger E., Communities of Practice a brief introduction http://www.ewenger.com/index.htm
– Fischer G. (2001) Communities of Interest: Learning through the Interaction of Multiple Knowledge Systems
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References
– Trent J. Spaulding (2010) How can virtual communities create value for business?
– Kohler T., Fueller J., Matzler K., & Stieger D. (2011) Co-Creation in Virtual Worlds: The Design of the user Experience
– Molka-Danielsen J. (2009) Exploring the Role of Virtual Worlds in the Evolution of the Co-Creation design culture
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References
– Lewis. S., Pea R. & Rosen J. (2010) Beyond participation to co-creation of meaning: mobile social media in generative learning communities
– Edvardsson B., Tronvoll B. & Gruber T. (2009) Expanding understanding of service exchange and value co-creation: a social construction approach
– Sanders E. & Stappers P.J. (2008) Co-creation and the new landscapes of design
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Thank you!
Mikhail FominykhNorwegian University of Science and Technology, Norway
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