Trade Tips:Business Lessons
Learned from Vacation
By Shannon Mouton
Helpful Hints for
Public Relations
Professionals
The process of planning a vacation is
actually similar to
launching a new business
venture.
Purpose
Vacation:
You know exactly why you're going on vacation – you need time to relax and rejuvenate.
Business Venture:
There is a reason you're heading down this path. You dream about it or wake up in the middle of the night with ideas.
Passion
Vacation:
You want to go to a place you’re passionate about. It is a place that brings a smile to your face.
Business Venture:
The mere idea of it gets your mind racing and your spirit excited with anticipation.
Planning
Vacation:
You have done the research: you knowwhere you’re going, how you’ll get there and what activities you’ll be doing.
Business Venture:
You have researched the industry, your competition and the gaps in products or services you can fill.
Preparation
Vacation:
You saved the money and made the to-do lists, asked for time off and set up your voicemail.
Business Venture:
Likewise, you have secured capital, the domain name, phone number, business cards and office space.
Now go, do, be – whether it be a summertime
vacation, a new business
venture or both!
This presentation was adapted from our Voice Matters Blog.
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McKinney & Associates was founded in 1990 with a commitment to social justice that has prevailed for more than 20 years. From the beginning,
McKinney passionately and skillfully practiced Public Relations with a Conscience for local, national and international organizations.
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