Trade Tips:Business Lessons

Learned from Vacation

By Shannon Mouton

Helpful Hints for

Public Relations

Professionals

The process of planning a vacation is

actually similar to

launching a new business

venture.

Purpose

Vacation:

You know exactly why you're going on vacation – you need time to relax and rejuvenate.

Business Venture:

There is a reason you're heading down this path. You dream about it or wake up in the middle of the night with ideas.

Passion

Vacation:

You want to go to a place you’re passionate about. It is a place that brings a smile to your face.

Business Venture:

The mere idea of it gets your mind racing and your spirit excited with anticipation.

Planning

Vacation:

You have done the research: you knowwhere you’re going, how you’ll get there and what activities you’ll be doing.

Business Venture:

You have researched the industry, your competition and the gaps in products or services you can fill.

Preparation

Vacation:

You saved the money and made the to-do lists, asked for time off and set up your voicemail.

Business Venture:

Likewise, you have secured capital, the domain name, phone number, business cards and office space.

Now go, do, be – whether it be a summertime

vacation, a new business

venture or both!

This presentation was adapted from our Voice Matters Blog.

To learn more about McKinney & Associates, visit www.mckpr.com

McKinney & Associates was founded in 1990 with a commitment to social justice that has prevailed for more than 20 years. From the beginning,

McKinney passionately and skillfully practiced Public Relations with a Conscience for local, national and international organizations.

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