T O U R I S M I S A G R O W I N G S O U R C E O F E X P O R T R E V E N U E A N D A S I G N I F I C A N T E M P L O Y M E N T P R O V I D E R I N F I N L A N D T O U R I S M H A S
A M U L T I P L I E R E F F E C T O N O T H E R S E C T O R S . 1 E U R O I N T O U R I S M A D D S 5 6 C E N T S V A L U E T O T H E O T H E R S E C T O R S .
2 1 . 9 M I L L I O N O V E R N I G H T S T A Y S A T F I N N I S H A C C O M M O D A T I O N
8 . 3 M I L L I O N F O R E I G N
V I S I T O R S I N F I N L A N D I N
2 0 1 7
O V E R N I G H T S T A Y S ( 6 . 7
M I L L I O N ) O F F O R E I G N
V I S I T O R S I N 2 0 1 7 :
Foreign overnight stays 31%
Domestic overnight stays 69%
EU-28 53%Other countries 13%
America 6%
Russia 12%
Asia 16%
S P E N D I N G P E R V I S I T I N 2 0 1 7
1. China EUR 1,1862. Spain EUR 7543. Belgium EUR 6544. France EUR 6505. India EUR 6056. USA EUR 5987. South Korea EUR 5688. Japan EUR 5589. Australia EUR 52410. Canada EUR 516
B R E A K D O W N O F C O N S U M P T I O N B Y F O R E I G N
V I S I T O R S I N 2 0 1 7
Other countries 33% Russia 24%
China 17%
Sweden 8%Germany 6%
Estonia 4%UK 4%
Japan 3%
Source Visit Finland Statistics, Statistics Finland
Sources: Visit Finland Statistics Service Rudolf, Statistics FinlandVisit Finland Visitor Survey 2017
Market Volume
Share of overnights by regions 2017
47% 12% 10% 32%
Spanish visitor rankings in Finland• No. 13 in overnights in 2017 (162 400, +29%)• No. 11 in travel receipts in 2017 (€60 million, +18%)
Spending per trip
€754
0 %
8 %
2 %
18 %
29 %
0 %
5 %
10 %
15 %
20 %
25 %
30 %
35 %
0
20 000
40 000
60 000
80 000
100 000
120 000
140 000
160 000
180 000
2013 2014 2015 2016 2017
Spanish overnights in Finland 2013-2017
• Population 47 million people
• Outbound travel from Spain: 25 million arrivals to alldestinations in 2017 +11% compared to 2016
-> Europe’s share of Spanish outbound travel is 77%-> Finland’s share of Spanish outbound travel is: 0,4%
• Travel expenditure (total outbound travel from Spain) 18 billionEUR
-5 % 8 %6 %
4 %
11 % 9 % 5 %3 % 4 % 4 % 4 %
-5 000
0
5 000
10 000
15 000
20 000
25 000
30 000
35 000
40 000
2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 20230
5
10
15
20
25
Arriv
als
EUR
(Bill
ion)
Forecast for Global Spanish Outbound Travel and Expenditure in foreign countries
EUR (billions) Arrivals (000s)Source UNWTO/IMF Balance of Payments
64%
8%
3%
3%
3%
5%4%1%
1%1%
1%
1% 2%
1% 1%
1%
34%
45%
9%
2%
2%1%
1%
1%1%
1%1%
Sources: Visit Finland Statistics Service Rudolf, Statistics Finland
Spanish overnights in Finland 2017
Winter (Nov-Apr): 69 500 (+26%) Summer (May-Oct): 78 900 (+25%)
0
10 000
20 000
30 000
40 000
50 000
60 000
2010 2011 2012 2013 2014 2015 2016 2017
Spain
High winter season (12-02) Spring season (03-05)
High summer season (06-08) Autumn season (09-11)
Spanish overnights in FinlandSeasonal overnights in 2017
Source: Rudolf data base, Statistics Finland
Year 2017
Spanish overnights in Finland by season in 2017
Helsinki 79%Vantaa 11%Espoo 10%
Turku 23%Oulu 11%Pudasjärvi/Syöte 11%Pori 7%Vaasa 5%
Uusimaa (excl. greater Helsinki area) 15%
Tampere 20%Savonlinna 16%Jyväskylä 12%Mikkeli 8%Lappeenranta 5%Kuopio reg. 5%
Rovaniemi 38%Kuusamo 16%Inari/Saariselkä 14%Salla 10%Muonio 6%
Whole Finland Actual seasonalchange
2017 2017 vs. 2016
Winter (Dec-Feb) 41 100 +29%
Spring (Mar-May) 28 800 +24%
Summer (Jun-Aug) 53 300 +18%
Autumn (Sep-Nov) 28 900 +48%
Sources: Visit Finland Statistics Service Rudolf, Statistics Finland
Spanish visitors in Finland
0
5 000
10 000
15 000
20 000
25 000
30 000
35 000
January
Febru
aryMarc
hApril
MayJune July
August
Septe
mber
Octobe
r
November
December
Spanish overnights in Finland by month
2013 2014 2015 2016 2017
-60 %
-40 %
-20 %
0 %
20 %
40 %
60 %
80 %
100 %
January
Febru
aryMarc
hApril
MayJune July
August
Septe
mber
Octobe
r
November
December
Spanish overnights by monthly change % 2013-2017
2013 2014 2015 2016 2017
Denmark
254 500
23 %
Finland
162 400
15 %
Norway
324 300
29 %
Sweden
201 300
18 %
Iceland
172 800
15 %
Nordic countries' share of Spanish overnights 2017
11%
29%
12%9%
23%
8% 4% 4% 3%
18%
Denmark Finland Norway Sweden Iceland
Spanish overnights, change %
Change 2017/16 Average annual change 2009-2017162 400
50 000
100 000
150 000
200 000
250 000
300 000
350 000
400 000
2009 2010 2011 2012 2013 2014 2015 2016 2017
Development of Spanish overnights 2009-2017
Denmark
Finland
Norway
Sweden
Iceland
Spain - Yearly overnights in the Nordic countries
8
22%26%
5%
11%9%
18%
11%14%
Denmark Finland Norway Sweden
Change of Spanish overnights by season 2017/16
Winter (Dec-Apr) Summer (Jun-Aug)
53 300
20 000 40 000 60 000 80 000
100 000 120 000 140 000 160 000 180 000 200 000 220 000
2009 2010 2011 2012 2013 2014 2015 2016 2017
Spanish overnights in the Nordic countries,
summer season (Jun-Aug) 2009-2017
DenmarkFinlandNorwaySweden
63 000
20 000 40 000 60 000 80 000
100 000 120 000 140 000 160 000 180 000 200 000 220 000
2009 2010 2011 2012 2013 2014 2015 2016 2017
Spanish overnights in the Nordic countries,
winter season (Dec-Apr) 2009-2017
DenmarkFinlandNorwaySweden
9
Corresponding seasonal overnights not available for Iceland
Spain - Seasonal overnights in the Nordic countries
Spanish visitors in Winter (Nov-April)A Spanish traveler spends on average €664 per trip during winter.
1 day6 %
2 days15 %
3 days4 %
4-5 days21 %
6 days or more54 %
Duration
Hotel or motel38 %
Friends or relatives
28 %
Rental flat (incl. Airbnb)
15 %
Camping area, hostel or rented
cottage10 %
Other9 %
Accommodation
Holiday trip42 %
Visiting friends or relatives
27 %
Study or training
17 %
Business trip
10 %
Transit2 %
Other reason
2 %
PURPOSE OF TRAVEL
5%
9%
16%
19%
9%
14%
18%
31%
21%
45%
26%
17%
42%
50%
35%
56%
8%
14%
7%
10%
21%
22%
22%
16%
29%
5%
29%
38%
18%
11%
27%
9%
Wellness services and treatments
Biking, mountaing biking
Family destinations
Sport events
Finnish summer cottages
Concerts and music festivals
Winter sports
Other outdoor activities
Cultural events
Shopping
National parks
Other winter activities and experiences
Finnish culinary experiences
Finnish sauna
Walking, hiking, camping in nature
Buildings, castles, monuments,…
Spanish visitors’ activities and interests, Winter (Nov-April)
Experienced during the trip Interested but did not experience during the trip
Source: VF Visitor Survey 2017Winter N=127
36%
27%21%
10% 2% 4%
15 - 24 25 - 34 35 - 44 45 - 54 55 - 64 over 64
Age group
5%
5%
10%
18%
26%
38%
Other company
Extended family (with familymembers outside the…
Immediate family (householdwith kids)
Group of friends
Spouse/Partner only
Alone
TRAVEL COMPANY
Note: the figures on this slide are not definite but directional figures.
Spanish visitors in Summer (May-Oct)A Spanish traveler spends on average €916 per trip during summer.
1 day14 %
2 days11 %
3 days14 %
4-5 days21 %
6 days or more40 %
Duration
Hotel or motel34 %
Friends or relatives
23 %
Camping area, hostel or
rented cottage20 %
Rental flat (incl. Airbnb)
18 %
Other5 %
Accommodation
Holiday trip56 %
Visiting friends or relatives
18 %
Study or training
14 %
Business trip6 %
Transit5 % Other
reason1 %
PURPOSE OF TRAVEL
2%
3%
16%
20%
16%
13%
4%
33%
26%
44%
48%
6%
46%
29%
47%
67%
8%
16%
9%
6%
10%
16%
26%
9%
17%
6%
4%
48%
9%
27%
13%
14%
Wellness services and treatments
Biking, mountaing biking
Sport events
Finnish summer cottages
Family destinations
Concerts and music festivals
Winter sports
Other outdoor activities
Cultural events
Walking, hiking, camping in nature
Shopping
Other winter activities and experiences
Finnish culinary experiences
National parks
Finnish sauna
Buildings, castles, monuments, museums
Spanish visitors’ activities and interests, Summer (May-Oct)
Experienced during the trip Interested but did not experience during the trip
Source: VF Visitor Survey 2017Summer N= 109
30%
21%16% 18%
13%2%
15 - 24 25 - 34 35 - 44 45 - 54 55 - 64 over 64
Age group
9%
7%
19%
20%
21%
31%
Other company
Extended family (with familymembers outside the…
Immediate family (householdwith kids)
Spouse/Partner only
Group of friends
Alone
TRAVEL COMPANY
Note: the figures on this slide are not definite but directional figures.