Todayʼs Agenda •! Meet and Greet•! Welcome •! Communicators ̓Forum Survey Results•! New Hires•! Notable News•! Show and Tell: #umichchat
•! Feature Presentation: Strategy and Structure
•! Q&A
UPDATES: Communicators ̓Forum Survey Open-ended responses:
•! Time and format
•! Participation and campus representation
•! Hosting locations and time of day
Amy WhitesallWeb Content Specialist and Writer College of Engineering
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UPDATES: Congratulations to!
Cara Gonzalez Web Content Specialist and Writer College of Engineering
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Gabriel Cherry News/Feature Writer and Content Specialist College of Engineering
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AmyWeb Content Specialist and Writer College of Engineering
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Jessica KnedgenWeb Specialist College of Engineering
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Zachary Young Web Designer/AdministratorCollege of Engineering
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Jessica KnedgenWeb Specialist College of Engineering
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Emily Mathews Director of Marketing and CommunicationsSchool of Kinesiology
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UPDATES: Congratulations to!
Yasin Id-DeenSocial Media ManagerOffice of the Vice President for Global Communications
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Kenneth Caldwell MarketingCommunicationsSpecialistITS
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Nardy Baeza BickelSpanish Communications AssociateMichigan News
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Susanne KocsisCommunicationsMarketing Manager University of Michigan Museum of Art (UMMA)
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Adam ZehelMarketing and Data AssistantBusiness Engagement Center
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Dan HenneDirector of Marketing and CommunicationsStudent Life Auxiliary
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UPDATES: Notable News •! President Schlissel — Agenda:
– Leadership breakfast on diversity – Upcoming trip to China – Times Higher Education essay
•! Leadership changes
•! Sexual assault survey
•! Severe weather updates
UPDATES: Notable News •! Giving Tuesday campaign results:
– 5,437 donors – $3,252,309
•! Detroit Center: Celebrating 10 year anniversary in 2015
•! Michigan News satellite uplink broadcast studio: Opened in mid December with first live interview
#UMichChat•! Elevating the Conversation
•! Showcasing our Expertise
•! Being a part of the moment
•! Creating open Dialogue
•! Providing Unprecedented Access
•! Reshaping Expectations
•! Elevating Perceptions
•! Driving a new type of engagement
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•! Gathering Thought-Leaders
•! Living in the Moment
•! Sparking Debate
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Looking Forward!•! January Chat garnered 912,000 Impression & reached over
325,000 Twitter users • Next #UMichChat: Friday, February 6th
1–2:30pm
• President @DrMarkSchlissel on the docket for coming months
•! Contact me @nikkisunstrum
Facilitated by Lisa Rudgers&
STRATEGY & STRUCTURE: DOING IT RIGHT AND HOW YOU'D KNOW!
DAN KLYNInformation Architect and Co-Founder of The Understanding Group!
1963
“I wanted the shape of it to sing an unencumbered song”
image: https://www.linkedin.com/in/digijeff
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!Explicit Denotation !Implicit Connotation!Applied Ornament! !Integral Ornament!Evocative ! ! !Innovative!Evolutionary! ! !Revolutionary !!Ordinary ! ! !Extraordinary !!Conventional ! !Original!Old Words ! ! !New Words!Pretty In Front ! !Pretty All Around!Inconsistent! ! !Consistent !!Conventional Tech! !Advanced Tech!Looks Cheap ! !Looks Expensive!“Boring” ! ! !“Interesting”!Expedient ! ! !Heroic!
Explicit DenotationApplied OrnamentEvocativeEvolutionary! !Evolutionary! !EvolutionaryOrdinary ! !ConventionalOld Words Pretty In FrontInconsistentConventional TechLooks Cheap“Boring” ! !Expedient
!Explicit Denotation !!Applied Ornament! !!Evocative ! ! !!Evolutionary! ! !!Ordinary ! ! !!Conventional ! !!Old Words ! ! !!Pretty In Front ! !!Inconsistent! ! !!Conventional Tech! !!Looks Cheap ! !!“Boring” ! ! !!Expedient ! ! !!