P r o d u c t R e d e s i g n b y Ky l e Tr e a s u r e

HBIGHIR

ES

A sauce for ham

burgers, hot d

ogs, french frie

s,

onion rings, ha

sh browns, taco

s, and burritos.

CONTENTSPlan

Type/ColorsLogos

Flat PackagePhotography

Advertisement

1357911

Hires Big H is a Utah-based restaurant that produces fry sauce and other products such as root beer extract. These products are widely available in grocery stores in the Intermountain West. Since its inception in 1959, its products and food have become a local mainstay. They pride themselves on the fulfillment of their motto: Hires Big H is the gathering place for tasty food and cheerful service for friends and family from all walks of life.

Although fry sauce is mostly a regional dish found in the western United States, the appeal is widespread. One can order fry sauce from popular sites such as Amazon and have it shipped anywhere. People love the stuff once they try it, theres no denying it. The question is, how can we get people to pick this up from off the shelf at their local grocery store? Targeting families in the

Intermountain West region, especially those who love burgers and fries, is the priority for this redesign. The design and the message will primarily be for them.

While Hires Big Hs branding has been classic and well done, they dont set themselves apart from their competition. In an attempt to remedy this issue, I will scrap almost everything and make a new logo. I will also create new visuals. The only thing I will keep is some of the messages printed on the label. The goal here is to differentiate Hires Big H from other fry sauces on the market. Most use red and white as their color scheme. Most have a 1950s theme. To make Hires Big H stand out, I will do none of those things. My design will be hip, trendy, and appeal to the hipster side of society that is quickly establishing its buying power in the market. This change will increase sales, guaranteed.

Product PlanHistory

Market

Rebrand

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Type/Colors Fonts

Logo/Headings

B a s i c T i t l e F o n t , 4 0 , M e d i um A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

1 2 3 4 5 6 7 8 9 0

Body Copy Minion Pro, 10, Semi bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklomnopqrstuvwxyz 1234567890

Highlight White CMYK 0,0,0,0,

RGB 255,255,255, Pantone 663C,

Hex #ffffff

Highlight Green CMYK 58,0,89,0, RGB 116,193,84,

Pantone 802C, Hex #74c154

Color Swatches

Base Red CMYK 19,85,75,17,

RGB 173,64,61, Pantone 1807C,

Hex #ad403d

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Size Recommendations

This logo should always be proportional. It doesnt so much matter how big it is, as much as it doesnt take up all of the space available.

LOGOSLogo

HBIGHIR

ES

Placement Recommendations

It should never take up the entire space available. In fact, plenty of white space should be surrounding it. It should always be in the center, not on the side or off center.

HBIGHIR

ES

5 6

Package Design

HBIGHIR

ES

NET 16 FL. OZ.

(473 ML)A s

auce for h

amburgers

, hot dogs

, french fr

ies,

onion ring

s, hash bro

wns, tacos

, and burr

itos.

INGREDIENTS: TOMATO CONCENTRATE, (WATER, TOMATO

PASTE), SOYBEAN OIL, WATER, HIGH

FRUCTOSE CORN SYRUP, VINEGAR,

CONTAINS LESS THAN 2% OF THE

FOLLOWING: WHOLE EGGS & EGG

YOLKS, SALT, SUGAR, DEHYDRATED

ONIONS, SPICES, CORN SYRUP, LEMON JUICE, CORNSTARCH, POTASSIUM

SORBATE AND SODIUM BENZOATE (AS

PRESERVATIVES), CALCIUM DISODIUM EDTA, NATURAL FALVORS.

MANUFACTURED FOR HIRES BIG H SANDY, UTAH 84090ALL RIGHTS RESERVED.

REFRIGERATE AFTER OPENINGFOR QUESTIONS OR COMMENTS PLEASE CALL 801.944.5955 OR EMAIL US AT COMMENTS@HIRESBIGH.COM.

VISIT HIRESBIGH.COM FOR MORE OF OUR GREAT PRODUCTS.

Nutrition FactsServing Size: 2 TbspServing Per Container: 16Amount Per ServingCalories: 140 Cal from Fat: 130 % Daily Value*Total Fat 15g Saturated Fat 2g Trans Fat 0gCholesterol 5mgSodium 200mgTotal Carbohydrate 2g Dietary Fiber 0g Sugars 2gProtein 0gVitamin A 2% Vitamin C 6%Calcium 0% Iron 0%

0%0%

0%0%

0%0%

0%

*Percent Values are based on a 2,000 calorie

diet. Your Daily Values may be higher or lower

depending on your calorie needs:

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Photography

9 1 0

AdvertisementFor this advertisement, I decided to do a full-page magazine ad. This is because young adults are more likely to find this advertisement here. Magazines are seen as classy and hip, so hipsters often read them. When they do, theyll see this! I wanted to make the bottle, (and specifically the label), stand out as much as possible. I also wanted to portray a fun atmosphere. I think both were accomplished with this ad.

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