tiny storiesBIG IMPACTS
Why tell stories?Tiny or otherwise
Just a few reasons….
Create legitimacy
Allows people to see in
The story of change, the story for change
What do u think a tiny story is?
Creating tiny stories
Write down a story in 6 words
For sale: baby shoes, never worn.
- Ernest Hemingway
Or a picture is worth a 1000 words…
Image source
Short story inspirations
• Short event promos - Our tiny AC 2013 story• Thank you’s –
Diabetes UK - Fundraising Thank You • Fundraising – Testicular Cancer Society • Campaigning –
Refuge – how to look the best the morning after
• Mission statements – Corganisers animation , BFAS - A Friend Like Tuna
Telling a story with data…
Storytelling grid
Some tiny story digital tools
Even if you don’t go tiny, don’t go to large!
What about a compilation?
Youtube compilations:
● Vine Videos on theme - Eg. Six Second Science
● collect #hashtag videos and share
Top tips for creating tiny stories
• Use the storytelling grid. Think about multimedia and your audience!• Show, don’t just tell!• Every story needs a plot - Show the journey • Follow up• Evidence the change• Make it people and/or community centred • 5W and 1H• Build relationships with super-users –
LEGO Vine Greenpeace USA example• Even if it’s a written story remember to add value with pics!• Make it fun and use your imagination• Let your community tell the story for you – collaborative storytelling,
participatory videos!
Top tips for sharing tiny stories
• Again use the storytelling grid • Think about the nature of the beast• Cover the basics and the particulars• Use # to get your stories discovered • It’s not about quantity, it’s about quality• Go offline! – example Dove vid • Again make it fun and engaging! • Again: follow up! – maybe
#TrowbackThursday
Coming back to your stories
Is your story telling a story?
Can you take it further, can you develop this story using the grid?
Thank you for listening!
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