The Changing Digital Landscape

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What your organization needs to prepare for Source: BrianSolis.com

Who am I? •  Community organizer turned digital strategist •  10 years working with nonprofits and campaigns; 7 years

in digital •  Currently Director, Digital Strategy for 4Site Studios

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2004 2006 2013

4Site Studios Creative agency that develops digital experiences and content for social causes to help grow, engage and sustain their community. Specialize in working with membership-based and distributed organizations that work on social issues related to health, education, science and the environment.

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Emerging Trends in Digital

for 2013 and beyond.

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All content is created equal.

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Owned Content

Social Media

Paid Ads

Email SMS

Earned Media

Old Model: Hub and Spoke

Earned

Owned

Borrowed (Curated)

Paid

New Model: Converged Content

Shared Content

Augmented Content

Content Partnerships

Branded Content

Sponsored Content

Content is now paid media.

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Organizations need to “pay-to-play” to increase reach and engagement.

Designing for mobile isn’t enough.

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We will see an increasing emergence of connected devices in the home.

Source: Nielson 2012 Social Media Report

Organizations will become “lean”.

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Organizations will take an iterative approach to products and campaigns.

More DIY nonprofits will emerge.

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Organizations will build digital solutions to the social issues they seek to solve.

Building community will be a core business function.

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Organizations will adopt customer experience design practices from industry.

Thanks.

Send questions to: riche@4sitestudios.com or

@rczamor

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