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Context, Objectives & Strategy• Think Inside the Box is an annual direct marketing conference held by Canada Post in Toronto for its
clients and prospects.- To date, seven events have been held by Canada Post.
• I was tasked with leading and defining this event.
• The objective is to positively stimulate Canada Post’s purchase funnel by raising awareness, consideration and ultimately decision among the target audience.
• Target audience•Senior marketing professionals•Advertising professionals• Print / E-commerce / Direct Mail partners
• Strategy•Direct Mail invite, and yes, email invite to top customers•Social media•PR•Sponsor / partner / sales support
• The event was a resounding the success. We closed registration at 550 and 450 people showed up. It was the event was the highest turnout to date.
• www.canadapost.insidethebox.ca
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Master of Ceremonies
Sarah SimpsonChief Client OfficerSquareknot
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AGENDA – Grand Ballroom
Jennifer CampbellGeneral ManagerEnterprise MarketingCanada Post Corporation
Deepak ChopraPresident and CEOCanada Post Corporation Bonnie Brooks
Vice ChairmanHudson’s Bay Company
Lori C. Bieda Vice PresidentClient Insights, Analytics & Decision Intelligence TD Bank Group
9:00 AM
9:15 AM
10:30 AM
11:00 AM
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AGENDA – Breakout Sessions
Michael ChaseChief Marketing OfficerSt-Joseph Communication
“Print in a Digital World”
Trinity Ballroom
Grand Ballroom
1:00 PM
1:30 PM
Kimberley BleaseVP Client Relationships Donor Journey ChampionBlakely
“Marketing Things Not For Sale: Lessons from the world of the NFP”
Alyson GausbyConsumer Insights Lead Microsoft
“The Modern Canadian Man”
Diana LucaciFounderTrue Impact Marketing
“Direct Mail and the Brain: New Insights from Neuroscience”
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AGENDA – Grand Ballroom
Stephen BrownPresidentFUSE Marketing Group
Dan MacKenzieVice President & General Manager NBA Canada
2:15 PM
3:00 PM
3:45 PM
Jennifer CampbellGeneral ManagerEnterprise MarketingCanada Post Corporation
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#TITB14
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Registration
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Sponsor Tradeshow Area
Main Speaking Hall – Full House
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Bonnie BrooksVice ChairmanHudson’s Bay Company
Jennifer CampbellGeneral Manager
Enterprise MarketingCanada Post Corporation
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Bonnie BrooksVice ChairmanHudson’s Bay Company
Deepak ChopraPresident and CEO
Canada Post Corporation
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Event Sponsors
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PLATINUM SPONSOR
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PLATINUM SPONSOR
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GOLD SPONSOR
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GOLD SPONSOR
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GOLD SPONSOR
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SILVER SPONSOR
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SILVER SPONSOR
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SILVER SPONSOR
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SILVER SPONSOR
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SILVER SPONSOR
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