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Think Inside the Box is an annual direct marketing conference held by Canada Post in Toronto for its clients and prospects. I was tasked with leading and defining this event. The objective is to positively stimulate Canada Post’s purchase funnel by raising awareness, consideration and ultimately decision among the target audience. Target audience: -Senior marketing professionals -Advertising professionals -Print / E-commerce / Direct Mail partners Strategy: -Direct Mail invite, and yes, email invite to top customers -Social media -PR -Sponsor / partner / sales support The event was a resounding the success. We closed registration at 550 and 450 people showed up. It was the event was the highest turnout to date.
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Context, Objectives & Strategy• Think Inside the Box is an annual direct marketing conference held by Canada Post in Toronto for its
clients and prospects.- To date, seven events have been held by Canada Post.
• I was tasked with leading and defining this event.
• The objective is to positively stimulate Canada Post’s purchase funnel by raising awareness, consideration and ultimately decision among the target audience.
• Target audience•Senior marketing professionals•Advertising professionals• Print / E-commerce / Direct Mail partners
• Strategy•Direct Mail invite, and yes, email invite to top customers•Social media•PR•Sponsor / partner / sales support
• The event was a resounding the success. We closed registration at 550 and 450 people showed up. It was the event was the highest turnout to date.
• www.canadapost.insidethebox.ca
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Master of Ceremonies
Sarah SimpsonChief Client OfficerSquareknot
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AGENDA – Grand Ballroom
Jennifer CampbellGeneral ManagerEnterprise MarketingCanada Post Corporation
Deepak ChopraPresident and CEOCanada Post Corporation Bonnie Brooks
Vice ChairmanHudson’s Bay Company
Lori C. Bieda Vice PresidentClient Insights, Analytics & Decision Intelligence TD Bank Group
9:00 AM
9:15 AM
10:30 AM
11:00 AM
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AGENDA – Breakout Sessions
Michael ChaseChief Marketing OfficerSt-Joseph Communication
“Print in a Digital World”
Trinity Ballroom
Grand Ballroom
1:00 PM
1:30 PM
Kimberley BleaseVP Client Relationships Donor Journey ChampionBlakely
“Marketing Things Not For Sale: Lessons from the world of the NFP”
Alyson GausbyConsumer Insights Lead Microsoft
“The Modern Canadian Man”
Diana LucaciFounderTrue Impact Marketing
“Direct Mail and the Brain: New Insights from Neuroscience”
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AGENDA – Grand Ballroom
Stephen BrownPresidentFUSE Marketing Group
Dan MacKenzieVice President & General Manager NBA Canada
2:15 PM
3:00 PM
3:45 PM
Jennifer CampbellGeneral ManagerEnterprise MarketingCanada Post Corporation
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#TITB14
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Registration
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Sponsor Tradeshow Area
Main Speaking Hall – Full House
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Bonnie BrooksVice ChairmanHudson’s Bay Company
Jennifer CampbellGeneral Manager
Enterprise MarketingCanada Post Corporation
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Bonnie BrooksVice ChairmanHudson’s Bay Company
Deepak ChopraPresident and CEO
Canada Post Corporation
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Event Sponsors
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PLATINUM SPONSOR
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PLATINUM SPONSOR
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GOLD SPONSOR
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GOLD SPONSOR
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GOLD SPONSOR
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SILVER SPONSOR
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SILVER SPONSOR
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SILVER SPONSOR
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SILVER SPONSOR
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SILVER SPONSOR
