InnovationFunding
ABS-CBN embraces digital video and explores new ways of engaging
audiences
Building a digital video team:
Experimenting with formats:
Ongoing testing and learning:
They trained 11 team members
They experimented
They are better at engaging audiences
Finding the right people for your team is key:
Experimentation is your friend:
Test and learn your way to successful content:
ABS-CBNPhilippines | 2020
These new formats are important to our digital strategy because,
being from an established television company, it’s important for us
to continue to innovate and move outside our comfort zone.
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