InnovationFunding

ABS-CBN embraces digital video and explores new ways of engaging audiences

Building a digital video team:

Experimenting with formats:

Ongoing testing and learning:

They trained 11 team members

They experimented

They are better at engaging audiences

Finding the right people for your team is key:

Experimentation is your friend:

Test and learn your way to successful content:

ABS-CBNPhilippines | 2020

These new formats are important to our digital strategy because, being from an established television company, it’s important for us to continue to innovate and move outside our comfort zone.

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