The Value of Shopgate for Online Stores
10/15
Andrea Anderheggen, Founder & CEO
We help online stores to:
1. boost revenues and
2. save a lot of money
on mobile commerce.
Source: A16Z & comScore Media Metrix U.S. June 2013 - June 2014
10%
20%
30%
40%
50%
60%
June 2013 June 2014
8.3%9.5%
50.7%
40.7% 41.0%
49.7%
Desktop Web Mobile App Mobile Web
Online Time Spent in the U.S. - Mobile Apps are #1
If you’re desktop only, you lose!
… but going mobile is a major challenge!
Desktop Store
iPhone App
iPad App
Android Smartphone App
Android Tablet App
Interfaces to connect the mobile storefronts to the (online) business
• Confusing
• Expensive
• Time Consuming
• DistractingMobile Website for Smartphones
Mobile Website for Tablets
Our Solution: Mobile Commerce as a Service
Desktop StoreSaaS
6 Mobile Stores & 200+ Features
$19starting
/mt
Mobile Apps
Mobile Websites
SaaS Platform
Our Products
Mobile Apps
Increase in Customer Value
Customer Retention
SEO Booster
Customer Service
Real Estate on Mobile Devices
Branding & Marketing
Mobile Apps Customer Value
+55%Average revenue increase
when a customer downloads your app
Mobile Apps Customer Value
1 Pet Supply 139%2 Other 118%3 Grocery Stores 77%4 Jewelry 64%5 Office Supply 62%6 Home & Furnitures 54%7 Health & Beauty 54%8 Garden & Do-it-Yourself 46%9 Sports Article 49%
10 Cars 48%11 Glasses & Lenses 48%12 Fashion 42%13 Electronics 32%14 Baby & Toys 31%15 Books & Music 23%16 Flowers 21%
Mobile app customers are worth much more in every vertical!
Mobile Apps Customer Retention
$1,000,000
$2,000,000
$3,000,00010%
5%1 602 3 12 24
Months
Retention in %
More repeat customers start to generate extra results
Mobile Apps
53% of a mobile search result page as additional Google Real Estate thanks to App Indexing
SEO Booster
Mobile Apps Customer Service - Reduce Payment to a Touch!
vs.
Traditional eCommerce Checkout
Mobile Apps
Let your customers see you every day!
Real Estate on Mobile
Mobile Apps Branding: Be available on the App Stores!
20%
30%
50%
Brand Search Non-Brand Search Browsing
Mobile Apps
Mobile Websites
SaaS Platform
Our Products
Mobile Websites
App Download Booster
Increase in Mobile Conversion
Higher ROI on Online Marketing
SEO Booster
Mobile Websites
App Download Booster
Smart-Banners
Order Tracking Banner
Promote App Coupons
App Live Shopping
Mobile Websites
What if we double or triple your mobile conversion?
Conversion Rate
Responsive Webdesign
Mobile Themes
Shopgate
3x
5x
Desktop Version
2.5x
1x
Mobile Websites
All Online-Marketing Channels are primarily mobile. Are you?
Mobile Websites SEO Booster
Source: http://googlewebmastercentral.blogspot.com/2015/02/finding-more-mobile-friendly-search.html
1. Be mobile-friendly to appear in mobile search results (40%+ of search)
2. Offer relevant app content to be displayed in mobile search results
Mobile Apps
Mobile Websites
SaaS Platform
Our Products
SaaS Platform Curated Platform
200+ Pre-Built Features
Beautiful Design
Fast Time to Market
Huge Development Cost Savings
SaaS Platform
Shopgate is a curated Platform, not an Agency.
SaaS Platform 200+ built-in features
at your fingertips.
SaaS Platform Beautiful Design.
SaaS Platform
Many businesses lose huge amounts of revenue due to slow Time to Market speed.
$1,000,000 Inhouse Development vs.Shopgate
for merchants doing 100 online orders per day
SaaS Platform
Save $700,000+ on development costs.
$100,000
$200,000
$300,000
$400,000
$500,000
$600,000
$700,000 Inhouse Development Costs vs.Shopgate
for comparable solutions.
Initial Development
200+ Features
Maintenance
But: There is always someone who will do it cheaper. Check the Value!
12,000 merchants use Shopgate for more than one reason.
www.shopgate.com