The Six Week CampaignNORTH MASON SCHOOL DISTRICT’S $49 MILLION SCHOOL BOND
The objective Pass a $49 million bond
• After four failed attempts since 1994
Need a super-majority to pass (60%)
Need to fill a projected capital funding gap
The fine printWe have six weeks to pull it off
Why you are here!
Times are toughNobody likes taxesEvery political issue seems polarizing
todayThe “Way we have always done it”
doesn’t work anymore
Are you ready for a campaign???
North Mason Demographics
Approx. 20,000 population 50% free or reduced lunch
• 2,000 total students between four schools and alternate school
Highly military dependent High retiree/snow-birds/vacation homes High commuter population
NM Bond History
1988- YES 64.96%• Prior to that 1979
(60.3%) was the last bond approved
1994- NO• Two attempts both
54% approval 2002-NO 34.93%
approval 2006-NO 54.59%
approval
The previous effort 2009: $54 million bond
• $1.77/1,000• Total tax rate of $4/1,000
Replace middle school, update high school, improvements to elementary schools
Failed with 48% approval Resulted in a $3.2 million Capital Facilities
Levy that ran the next election.• Passed with 52%
This plan
Build a new High School Renovate the current high school
to become the middle school Transfer district administration to
the old high school “annex” building
Build a covered play area at one elementary school
Relocate a play area at another elementary school
Security upgrades
How to start
KISS=Keep It Simple Silly Have a plan Identify the “shiny thing” Alter your message to your
audience Be aware of emotion vs. facts
Who do you talk to?
How do you communicate?
Where Is Matt?
Phone a friend
Craig Patti• [email protected]• 360-790-1472
Michael Young• [email protected]• 360-265-4941