CAMPAIGN COST MANAGEMENT

Stuff we’ll cover this week...

The responsibility of the Account Manager

Top financial responsibilities

Rate Cards

Estimates

Job Bags

What’s in a job bag?

The Job Bag Process

Different agencies do things differently

Cost Estimates and Budget Allocations

Comparing Suppliers

How to Source Suppliers

Media Costing Links

Production Costing Links

Costing Estimates

Costing Checklist

How Agencies Make Money

Staying on Top of Profitability

Good Financial Practice

Some reading