Click to edit Master title styleThe 7 Secrets of Successful Authors
Kevin BerminghamStrategic Business Book Expert
Helping business owners, entrepreneurs and specialists to publish a strategic business book
that boosts credibility and increases profits.
Click to edit Master title styleINTRODUCTION & OVERVIEW
The Secrets of Successful
Authors
7
Click to edit Master title styleWho is Kevin Bermingham?
Worked as an engineer, selling time for money Liked my work, earned just enough to get by, and
lived in a house I could hardly afford Felt trapped and knew my future would be
'more of the same‘ Dreamed of being free and retiring aged 30, then
35, then 40... My best friend died at age 40 - so I woke up! Successfully PLANNED a project - retire before 50 Got bored travelling the world and wrote a book Built a training & publishing company in 90 days
Click to edit Master title styleWhat Will You Discover?
1. Why most projects fail2. The 3 reasons why most
authors fail3. The 7 worst pitfalls to
avoid
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There are two reasons why projects commonly fail. The first is lack of planning to ascertain
each of the necessary steps. The second is that the project lasts too
long and people lose focus. An ideal project should last no more than 90–100 days until completion.
MATTA, N. F. and ASHKENAS, R. N. ‘Why good projects fail anyway’
Harvard Business Review, Sep 2003
Why Do Most Projects Fail?
Click to edit Master title style3 Reasons Why Most Authors Fail
1. They Don’t StartProcrastination
2. They Get Lost or StuckOverwhelm
3. They Give Up!Missed deadlines3
Click to edit Master title style3 Simple Steps To Succeed!
1. You Must Start Clear purpose Sufficient benefits Confidence and self-belief
2. Keep Going Have specific goals Clear priorities Know what to do next
3. Don’t Give Up! Hit deadlines, always! Learn to keep promises Keep positive and LEARN from mistakes!3
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The Worst Pitfalls to
Avoid
7
Click to edit Master title styleRudyard Kipling’s Planning Secrets
“I keep six honest serving-men(They taught me all I knew);
Their names are What and Why and When and How and Where
and Who.” Rudyard Kipling
(1865–1936)
Click to edit Master title styleSecret 1. WHAT to Write About
Click to edit Master title styleSecret 2. WHO to Write For
THE most important thing is to work out - exactly WHO your reader is
‘Perfect Readers’ write five-star reviews on Amazon!
You need to create a psychographic and demographic profile for them
Click to edit Master title styleSecret 3. WHY Readers Don’t Buy!1. Your PROMISE wasn’t compelling2. You didn’t solve a big enough PROBLEM3. They didn’t really want it:
Too Expensive No Time Too Difficult Won’t Work for Me I Don’t Believe What You Say I don’t Need It
4. You didn’t ask them to BUY
Click to edit Master title styleSecret 4. HOW to Design Your Book
Book DESIGN Software
We use special online software for Chapter Outlining you can check it out later at
www.TheSuccessfulAuthor.com/resources
Click to edit Master title styleSecret 5. WHEN to Finish Writing
Simple! Finish when your plan tells you to
Click to edit Master title styleKevin’s Fool-Proof Plan Takes The Hard Work Out of Writing a Book
Kevin has created a fine-tuned strategy that takes the hard work out of writing a book for all would-be authors. It takes dedication and commitment from the author and, with Kevin’s fool proof plan to follow, you’re well on the road to success - while keeping your sanity!
Elaine Noble, Confidence Coach and author of “Everyday Mistakes That Undermine Your Confidence”
Click to edit Master title styleSecret 6. WHERE to Promote It
Gift for Prospect Brochure Business Card Flyer Networking Website
Web Download Articles Blog Posts Videos Workshops Radio Interviews
Don’t promote your book, let it promote you!
Click to edit Master title styleSecret 7. WHICH Specialists to Use
Project Managers? Book Mentors? Book Coaches? Editors? Proofreaders? Illustrators? Book Designers? Typesetters? Cover Designers?
Literary Agents? Publishers? Book Printers? Distributors? Book Promoters? PR Agents? Banks? You need to know
when to use them!
Click to edit Master title styleINTRODUCTION & OVERVIEW
The -day Book Programme
90
Click to edit Master title styleAll Published in Less Than 90 Days!
Click to edit Master title stylePUBLISH YOUR BOOK IN 90 DAYS
8-Week Coaching2-Day Planning Publishing
Writing a Book
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1. Sure-Fire Strategy
2. Bullet-Proof Outline
ChapterTwo
ChapterFive
Publish Amazon & Kindle
3. Fool-Proof Writing Plan
ChapterOne +
ChapterSix
ChapterSeven +
Print & Dispatch
ChapterThree
Chapter Four Cover & Copy Edit
Design & Typeset
DAY-90Book
Delivered
TM
Project Completion Kit
Celebration Dinner & Awards
Media Promotion
Pack
Consolidate & Proofread
2.Prototype
3.Plan 4. Produce 5.Prepare 6.Publish1.Propose 7.Promote
TM
The Successful Author 90-Day Book ProgrammeA Guaranteed System for WRITING & PUBLISHING a Strategic Book in 90 Days, or Less
Remember, the 90-Day Book Programme Contains Just Eight Weeks of Writing
C-Your Book on Day-90B-Eight Weeks of WritingA-Accelerator Workshop
KindleA
B
C
Click to edit Master title styleThe 3 Keys to Intensive Writing
1. Coaching Provides SUPPORTWeekly, 60 minutes group webinar
2. Mentoring Provides KNOW-HOWClear processes, plus 999 helpline via email
3. Accountability Provides MOTIVATIONWeekly, 15min one-to-one via Skype3
Click to edit Master title styleWhat is The FIRST Step?
Discover much more about these seven secrets by reading The Seven Secrets of Successful Authors
You can download Chapter One FREE, from www.TheSuccessfulAuthor.com
Click to edit Master title styleWhat is The FIRST Step?
Discover much more about these seven secrets by reading The Seven Secrets of Successful Authors
You can download Chapter One FREE, from www.TheSuccessfulAuthor.com
Click to edit Master title styleHow To Write a Book in 90 Days
Kevin BerminghamStrategic Business Book Expert
Helping business owners, entrepreneurs and specialists to publish a strategic business book
that boosts credibility and increases profits.