Holiday Sale Why?

►Create Retention

►Additional Revenues

►Investments

►School Impovements

►Open Additional locations

►Service to your loyal students

The Plan

►Set Date & Time

►Ads and Promos internal and external

►Target Students for products/upgrades

►Send out customized programs

►Distribute Catalogs/wishlists

►Plan Sale Day

►Execute

Date and Time

►Saturday before Thanksgiving!

►Set Specific Hours 4-6 depending

►9 AM to 3 PM

►No classes that day! Important

►Call-In Orders are acceptable that day

Holiday Sale Marketing

►6-8 Weeks of constant ads and promos

►Hand out post cards in all classes over the next few weeks

►Hang 11x17 Holiday Sale Poster in your school and in local business

►Direct Mail all your students and lead prospect list

Holiday Sale Marketing

Holiday Sale Marketing

►Make announcements in all classes. Have staff talk it up 6 weeks prior

►Business to business cross-promotions

►Post on your school website

►Create an event page on your facebookpage

►Constant posts on all your social media sights facebook, googl+, pinterest, twitter,

Holiday Sale Marketing ► Film a mini infomercial and post it socially and

email out

►weekly or twice weekly email blasts about the sale 6-8 weeks prior

► Post holiday gift ideas on your social sites 4 weeks prior

►Hand out the Century holiday catalogs and wishlists 3-4 weeks prior

►Text message 1-2 weeks prior

Holiday Sale Marketing

Holiday Sale ProgramsBasic ProgramBlack Belt ClubMaster ClubLeadershipDemo TeamCompetition TeamCardio KickboxingPersonal Training/Private LessonsBoot Bamp/Yoga/MMATricks/XMA ClassCamps: 1 day, spring, summer, holiday

Holiday Sale Orders ►Weapons and Packages

► Sparring Gear and Packages

►Apparel

►Accessories

►Uniforms

►Training Bags, At Home Equipment, Mats

►Catalog Items

►Belt Racks

Holiday Rules of Retail

►Only order stock for uniforms, weapons and sparring gears. You sell this year round.

►If you have a budget, keep your orders small.

►Try and target how many students need sparring package and how many need weapons packages

Holiday Rules of Retail

Holiday Rules of Retail

►Make new student gift baskets and have them wrapped and ready to go.

►Order samples of everything you are not going to stock: Swords, Apparel, Bags, equipment, novelties etc.

►Target and special groups in your school like fitness students and offer products

Holiday Sale Orders

Holiday Sale Upgrades ►Target 20-40 students who are eligible for

upgrades ie; Master Club, Black Belt Club, Fight Club, Demo Team, Tricks, Amerikick Extreme, kickboxing.

► Each upgrade must have sound reason!

►Contact them two weeks prior to the sale about how they qualify for upgrade and specials will be available if they are interested.

Holiday Sale Upgrades

►For all the students interested in upgrades, give them customized program options. Include PIF, monthly, family discounts etc.

►Package your sale programs accordingly with discounts.

Holiday Sale Upgrades

►Students to Target: New Yellow belts, students getting ready to spar, student moving to advance class, student who are interested in tournament training, students nearing black belt test.

Holiday Sale Prep

►Decorate your school one to two weeks before the sale. Spend a little money and make your school nice and festive.

►Gather and train your sales team for the day.

►Email out a few sale items and programs a few days before-sneak peak

Holiday Sale Prep

►Set up merchandise table areas with weapons, uniforms, gear, apparel, equipment, novelties etc.

►Have a table and chairs with refreshments and catalogs and wish lists for customers to place orders.

►Have a door greeter and floaters to help

Holiday Sale Prep

Holiday Sale Prep

Holiday Sale Other Ideas

►Don’t oversell your PIF. Set a limit. Example; only 10 Master Club PIF will be available.

►Have discount cards to give out to customers. Good for a future purchase.

►Have new student packages ready $19.95 and $99.00 make two great price points

Holiday Sale Other Ideas

►Advertise your sale external to local print and web.

►Get rid of old inventory

►Place your orders right away after the sale

►Avoid non Amerikick branded items

►Launch new program; yoga, mma etc.

Holiday Sale Day Of ► Place lots of tables and chairs out for parents to sit

and place orders. On the tables have catalogs, wish lists, pens, snacks, flyers of program discounts. Etc.

► Have an area for kids to play but not see what the parents are doing.

► Have a gift wrapping/gift bag station available. Volunteer moms.

► Have plenty of catalogs and wish lists available

Holiday Sale Day Of ►Use boards, banners, Flat Screen, Posters to list

that day only specials and list discounts.

►Use I-pads for all staff to complete purchases via perfect Mind

► Don’t run large programs on credit card machine. Use check or cash. Example: 3 year BBC for $3999.