The rise of Social Media
Art Wong
Asst. Director of Communications
How do we connect?
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200
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1990 1995 2000 2005 2010
LA Times
NY Times
Wa. Post
*1,000s of subscribers
LA Times circulation dropped by 50% since 1990; and fell by 33% since 2005
Talking to my kids
Keeping up from afar
Rise of Social Media
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100
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Dec
-04
Ap
r-0
5
Au
g-0
5
Dec
-05
Ap
r-0
6
Au
g-0
6
Dec
-06
Ap
r-0
7
Au
g-0
7
Dec
-07
Ap
r-0
8
Au
g-0
8
Dec
-08
Ap
r-0
9
Au
g-0
9
Dec
-09
Ap
r-1
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Au
g-1
0
Dec
-10
*Millions of users
Number of Facebook users increased 600
times since 2007
How to tell our story
2nd busiest U.S. container cargo seaport; part of the world’s 6th busiest port complex
6
Adding Social Media
Enlist young interns to help launch and seed (populate) Facebook page.
100th Anniversary
Celebrating the Port’s Anniversary by remembering, reminiscing and reconnecting
Polb.com/blog
Reminiscing
Connecting
Video connections
Sharing photos
Facebook invite
Evite
www.polb.com/birthday
Social media is good, but face-to-facecommunications is still the best.