The Renaissance of Music
citizensound the sound of brands, the brand of sound
The music cloud
360 holistic brand&bands fans
Live merchandise online mobile
radio promoter app manager label Indie manufactured money spotify
Last.fm community investment nokia
iPod facebook myspace DIY
Start here 33,000 BC
And further…125 AD
Getting closer
Nothing is more important than…
the relationship between…
the music maker & the music lover
Primarily filtered through here…
Via Label &
promoters
20th century 21st century
Now here…
Via Label &
promoters
20th century 21st century
Label
here
20th century 21st century
Via Label &
promoters
Label
media
here
20th century 21st century
Via Label &
promoters
Patron brand
Label
media
here
20th century 21st century
Via Label &
promoters
Patron brand
Label
media
DIY Direct
And here
Patron brand
Label
media
DIY Direct
20th century 21st century
Venture Capital
Via Label &
promoters
Labels are relatively new
Pre-history 0 20th 21st
Patrons have always played their role…
Greek, Aztec & Nubian through to the de Medici
family and beyond
Pre-history 0 20th 21st
Music makers & music lovers used to be much closer
DIY Direct
Pre-history 0 20th 21st
NEW formats/technologies spread the love...
A renaissance of music as music not music as ‘product’
Example: The rise of House Gigs
Music Industry = OUT NOW!
Creating short-term marketing patterns around PRODUCT
Marketing investment
0 1 2 3 4 5 6 7 8 9 10 11 12
Weeks
Tough for most musicians…
Money
Number of musicians €0
-€
+€
Most musicians make no money, some lose money and a very few make huge money…
Money
Number of musicians €0
-€
+€
Music = OUT ALWAYS
A Fan’s awareness is triggered by more than just PRODUCT
DIY model means a target of gradual growth over time
Time
Money
€0
-€
+€
Number of musicians
It also confronts the definition of Success
Lots of Money
Fame
Youtube clicks
Number 1
A nice life
Playing to people who love what you do, not who you are
Sex, Drugs, Rock n Roll
From OUT NOW to OUT ALWAYS: Skill set shift also…
• Manager • A&R • Marketing • Distribution • Legal advisor • Financial controller • Promoter
From OUT NOW to OUT ALWAYS: Skill set shift also…
• Manager • A&R • Marketing • Distribution • Legal advisor • Financial controller • Promoter
• A&R • Community manager • Social Media Strategist • Fanbase Manager • Design Manager • Tech • Communications Strategist • Financial controller • Legal advisor • Audio-visual producer • Content manager • Brand Strategist • Sales team • Etc…
Who does what?
Little ideas become movements during times of social upheaval and economic downturn
lots of little ideas right now…
Fanfarlo solobasssteve
Looking forward to hearing more now…
E-Mail [email protected]
Web www.citizensound.net
Skype citizensound
Flickr citizensound
Soundcloud citizensound
Twitter citizenbay
Friendfeed citizenbay
Credits
Song is “One Step” from the album ‘Behind Every Word’ by the musician & thought-provocateur Steve Lawson
You can find him here - www.stevelawson.net
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