Smarke'ng The Power of Aligning Sales & Marke5ng
@INBOUNDAGENT
#SMARKETING
AGENDA
1. What is smarke5ng and why is it cri5cal 2. Smarke5ng = alignment 3. 5 steps to integrate smarke5ng into your company
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1 WHAT IS SMARKETING AND WHY IS IT CRITICAL?
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87% of the terms sales & marke5ng use to describe each other are nega've.
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SALES + MARKETING =
SMARKETING.
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Companies with strong sales & marke5ng alignment get
20% more annual revenue growth.
2012 STUDY BY THE ABERDEEN GROUP
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2 SMARKETING = ALIGNMENT.
Get on the same team. Both sales and marke5ng need to be aligned around the same personas and goals.
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• Having the same goals • Marke5ng Pipeline = Sales Quota • Visibility into each other’s goals and progress • Compensa5on based on each other’s goal achievement
Alignment by Goals.
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Alignment by Buyer Persona.
• Communicate targeted buyer personas consistently • Update buyer personas universally
• Specialized personnel/teams for personas
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3 FIVE STEPS TO INTEGRATE SMARKETING INTO YOUR BUSINESS
5 STEPS TO INTEGRATE SMARKETING
1. Speak the same language 2. Establish closed loop repor5ng 3. Implement a Service Level Agreement 4. Make data driven decisions 5. Maintain an open line of communica5on
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It all comes down to revenue.
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THANK YOU!
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