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Page 1: The Popularity of Cable Content is Growing While Big Portals are in Decline

Ad-Supported Cable Nets

4-Portal Average: (AOL, Google, msn, Yahoo!)

The Popularity of Cable Content is Growing While Big Portals are in Decline

Avg. Min per

Visitor

Avg. Days per

Visitor

-15%-11%

Avg. Days per

Visitor

Avg. Min per

Visitor

15%12%

Ad-Supported Cable Nets + Systems

Avg. Min per

Visitor

Avg. Days per

Visitor

17%

4%

18%

Source: comScore; Media Trend Report; February 2013 vs. February 2014; Represents average % change over all ad-supported Cable nets; Duplicated

Total Minutes

5%

Total Minutes

-14%

Total Minutes

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