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Ad-Supported Cable Nets 4-Portal Average: (AOL, Google, msn, Yahoo!) The Popularity of Cable Content is Growing While Big Portals are in Decline Avg. Min per Visitor Avg. Days per Visitor -15% -11% Avg. Days per Visitor Avg. Min per Visitor 15% 12% Ad-Supported Cable Nets + Systems Avg. Min per Visitor Avg. Days per Visitor 17% 4% 18% Source: comScore; Media Trend Report; February 2013 vs. February 2014; Represents average % change over all ad-supported Cable nets; Duplicated Total Minutes 5% Total Minutes -14% Total Minutes

The Popularity of Cable Content is Growing While Big Portals are in Decline

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The Popularity of Cable Content is Growing While Big Portals are in Decline. Total Minutes. Avg. Min per Visitor. Avg. Days per Visitor. Total Minutes. Avg. Min per Visitor. Avg. Days per Visitor. 17%. 18%. 15%. 12%. 5%. 4%. Total Minutes. Avg. Min per Visitor. - PowerPoint PPT Presentation

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Page 1: The Popularity of Cable Content is Growing While Big Portals are in Decline

Ad-Supported Cable Nets

4-Portal Average: (AOL, Google, msn, Yahoo!)

The Popularity of Cable Content is Growing While Big Portals are in Decline

Avg. Min per

Visitor

Avg. Days per

Visitor

-15%-11%

Avg. Days per

Visitor

Avg. Min per

Visitor

15%12%

Ad-Supported Cable Nets + Systems

Avg. Min per

Visitor

Avg. Days per

Visitor

17%

4%

18%

Source: comScore; Media Trend Report; February 2013 vs. February 2014; Represents average % change over all ad-supported Cable nets; Duplicated

Total Minutes

5%

Total Minutes

-14%

Total Minutes