THE P
ITCH
TYPES OF PITCHES
• Pitch your campaign idea to an employer or client
• Pitch your story to media outlets• Pitch yourself to a potential
employer or client
ELEVATOR PITCH
YOUR AGENCY PITCHESShould be/include:
• Cohesively put together PowerPoint presentation
• Start with your elevator pitch
• Agency background
• Research
• Objective
• Strategy
• Overview of tactics- including examples
• Conclusion- sell it!
WHAT IS LEFT TO WRITE?• Executive summary
• Tactics
• Tactical examples- need to be full examples
• Conclusion
• WRITING STYLE, CONTENT AND PRESENTATION MATTER!