The one thing you must
Get Right While building
a brand
Are we driving towardsan end of marketing era?
Has social media sabotagedthe very roots of marketing ?
How is Social mediaRelated to marketing ?
Is it reallyeffective ?
What is a Promotion mix ?
2strategies to use social media.
Active approach
Passive approach
What should we do ?
FundamentalQualities
THE CONSUMER PROMISE
INNOVATION