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Submitted by Group A12 Abhishek Vyas(PGP30007) Ashish Kumar (PGP30013) Nikita Singh (PGP30092) Reeti Priyani (PGP30096) Sumit Prakash(PGP30120) Sukriti Vijay (PGP30287)

The one thing you must get right when building a brand group a12

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Submitted byGroup A12Abhishek Vyas(PGP30007)Ashish Kumar (PGP30013)Nikita Singh (PGP30092)Reeti Priyani (PGP30096)Sumit Prakash(PGP30120)Sukriti Vijay (PGP30287)

What is the problem

marketers are currently

facing?

Where does

f it into

Losing sight of

•••

•••

Time intensive Intrusion

Lack of feedbackcontrol

Local businesses may find

followers not within their

locality

Attracts only current brand

users

Framework

Planning

Listening

Conversing

Responding

Measuring your success

Enhancing

Final Advice

Final Advice

Final Advice

Final Advice

Methods of Leveraging

Lecture by Prof. Sameer Mathur