THE MUSEUM OF MODERN ART NEW YORK 79 I? WEST 53rd STREET
TELEPHONEt CIRCLE 5 - 8 9 0 0
CABLES: MODERNART, NEW-YORK
SARAH NEWMEYER, PUBLICITY DIRECTOR
November 13, 1945
TO City Editor Art Editor Household Editor
Dear Sirs
You are invited to come or send a representative to the
Press Preview of USEFUL OBJECTS an exhibition prepared by the Department of Industrial Design
Tuesday, November 20 2 to 6 P.M.
at the. Museum of Modern Art 11 West 53 Street
The exhibition will open to the public Wednesday, November 21, and will remain on view through January 5, 1946. It will be the first of the Museum's before-Christmas Useful Objects exhibitions to be held since 1942» The exhibition will be shown in the Architecture and Industrial Design Gallery on the First Floor of the Museum.
For further information please telephone me at Circle 5-8900.
Sincerely yours.
^ u ^ ~rf-&*>~*+*pJ%*. Sarah Newmeyer Publicity Director
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November 21, 1945 - January 6, 1946
U S E F U L O B J E C T S
SIXTH ANNUAL EXHIBITION OF USEFUL OBJECTS
THE M0B3UM OF MODERN ART, 11 WEST 53 STREET, NEW YORK
This exhibition does not represent a complete coverage of all stores, but it is a sampling of objects from a wide variety of sources. In the listing of retail outlets, we have named the store from which the item was procured. This, howovo**, is. not necessarily the only sourco from which the object may be obtained.
As there is now only a trickle of now products appearing in stores, many of tho items shown are in limited supply. While it is tho Museum1 s policy always to give names of designer and manufacturer of each object, it has often not boon possible to do so this year because many stores foel it necessary to protect themselves by guarding tho sources of their supplies until products are more plentiful.
ABBREVIATIONS: dos., DESIGNER; ret., RETAILER mfg., MANUFACTURER
PLASTICS
1 . 6 Napkin r i n g s . 02.95 r o t . - Hamnacher-Schlemmor, d e p a r t ment s t o r e s
2 . Corn ho lde r s "Me ta l t cx -Luc i t e " 0»25 r e t . - Hconmacher-Schlomner
3 . Serving t r a y , r o d . $1.35 mfg. - Almo, N. Y. r o t . - Hammacher-Schlonmer
4 . Toast cover , c l e a r . $5.95 r o t . - Hammachor-Schlemmer, Abercrombie & F i t c h , department s t o r e s
5 . Turner , c l e a r . 0.6O r e t . - Hamraacher-Schlomnor
6 . " K a n t - S p i l l " t r a i n i n g cup . #1.00 mfg. - Baby World Co. r e t . - Hamraacher-Schloinmer, Lewis & Conger
7 . C i g a r e t t e c a s e , c l e a r . #1.00 mfg. - Jus t P l a s t i c s , I n c . r o t . - George E. Milowitz , drug and department s t o r e s
8 . "Vidone" women's a l l p l a s t i c r a i n c o a t . $1.95
mfg. - R icha rds , Boggs <§j King, I n c . r o t . - F . W« Woolworth Co.
9 . "Vidone" acordion r a i n hood. $.49 mfg. - R i c h a r d s , Boggs & King, I n c . r e t . - F . Wi Y/oolworth Co.
10 . Rain hood, r e d . 0.59 r o t , - F . V?« Woolworth Co.
1 1 . "Zol" pocket comb, c l e a r . $1.50 r o t . - Nowton Pharraaoy
12 . "Gen-weld" a i r p i l l o w . 02.00 r e t . - Lord & Taylor
1 3 . Shoe t r e e s . $1.00 ret. - Lord & Taylor, department stores
14. Coat hanger . Ol»50 rot. - Lord & Taylor, department stores
1 5 . Hat s t a n d s , e a . Ol«00 ret. - Lord 6e Taylor, department storos
16. Cookie cutters, clear, ea. $.05 mfg. - Bachman Bros. Inc. ret. - F. W. Woolworth Co., department and hardware stores
17. "Sholl-Glo" funnel. 0.15 rot. - F. W. Woolworth Co., department storos, hardware storos
18. "Cooks-Bonox" spoons, clear ea. 0.10
ret. - ten cent and hardwaro stores
19. Milk bottle cap. 0.O5 mfg. - Kampa Mfg. Co. rot. - F. V[. Woolworth Co.
20. "No-Kink" cord cover. 0.36 mfg. - Frank Paper Products rot. - drug, stationery, and department storos
21. Crumb tray and brush. 0?.OO ret. - Can-Dol-Luxo-Shops
22. "Varco" photo frames,plexiglass
zi x 5lH i .60 3 x 4 | " Ol.OO 5 x 7" 02.50 '
r o t . - Eastman Kodak Co.
2 3 . S a l t and popper s h a k e r s . o a . $1*00
r e t . - Con-Dol-Luxe Shops, department s t o r e s
24, "Varco" c i g a r e t t e package h o l d e r , #,76 r e t , - Dextor & Co,
2 5 , Magnif ier , c l e a r f rame, $5,00 r e t , - Lugone, I n c . , Opt ic ians
26 , Liquid compass, p l a s t i c c a s e , $3,50 :.ifg, - L iv ings ton P l a s t i c s Corp. r o t , - Lugono, I n c . , Opt ic ians
27 , Po la ro id Goggles . 01.95 mfg. - American Opt i ca l Co, r o t . - Lugeno, I n c . , Opt ic ians
28 , " D u r a b r i t e " Katchook, $.25 mfg. - P l a s t i c fo lded P r o d u c t s , I n c . r o t , - depar tment , hardware , and t e n cen t s t o r o s
29 , " D u r a b r i t e " hoze n o z z l o . C.59 mfg, - P l a s t i c Molded P r o d u c t s , I n c , r e t , - depar tment , hardwaro, and t e n cen t s t o r e s
30 , " D u r a b r i t e " bodkin t h r e a d o r , $,10 mfg, - P l a s t i c Molded P r o d u c t s , I n c , r e t , - depar tment , hardwaro, and t e n cen t s t o r o s
3 1 , "Durab r i to" fo ld ing cup , $.39 mfg. - P l a s t i c Molded P r o d u c t s , I n c . r e t , - depar tment , hardware , and t e n cent s t o r e s
3 2 , " D u r a b r i t e " s ink d r a i n e r , s?.50 mfg. - P l a s t i c Molded P r o d u c t s , I n c . r e t , - depar tment , hardwaro and ten cent s t o r e s
3 3 , Knife r ack , c l e a r , $1,94 r e t , - R. H. Macy & C o . , I n c ,
34 , "Tom Thumb" s o a s o n o r s . p r , &•50 mfg, - Carvan i te Products r e t , - department and g i f t s t o r o s
3 5 , Sevding k i t , p l a s t i c c a s e , £>1,50 mfg, - Gudebrod B r o s , , S i l k C o , , I n c , r e t , - Lewis & Conger, department and g i f t s t o r e s
36 , 2 5 ' garden h o s e . $10 r e t . - Lowis & Conger
37 , Shoe horn , c l e a r , $3,95 rot. - Lewis & Conger, department stores
38, Shoe horn, vl.00 ret. - Lewis & Conger, department storos
39, 8oz. measuring cup, cloar, $,50 mfg, - B. W. Photo Utilities ret, - department and photo stores
40, Egg Timer on plastic stand. $,59 rot. - department and hardware stores
41, Tumbler, rod. v»10 ret. - F, W. Woolworth Co.
42, Cereal bowl, red, $,10 rot. - F. W, W. jlworth Co.
43, Dish, red, w»15 rot. - F. W, Woolworth Co.
44. Tumbling ball. #4.00 mfg, - Depago ret, - Aborcrombio & Fitch Co,
4 5 . "Watortown" d innerware , so t of 20 p iocos v6,99
mfg, - Watortown Mfg. Co. r e t . - Gimbel Bros« r I n c .
4 6 . "Rain R a t t l e s , " t o y s , v l . 0 0 mfg. - Childhood I n t e r e s t s r e t . - Lowis &> Conger
GLASS
5 1 , Vase . $1.95 rot, - James McCutchoon & Co,, gift and department storos
52, Round glass bowl, 12-|". ft 1.95 ' mfg, - Cambridge Glass Co, rot. - Lewis & Conger, gift and department stores
53, Round glass bowl, 10 3/4". 01.95
mfg. - Cambridge Glass Co. ret, * Lowis & Conger, gift and department storos
54, Rolish dish with 2 spoons. 83.00
mfg, - Cambridge Glass Co, ret, - gift and department stores
55, Mixer sot (mortar and pestle). 02.00
rot. - Aborcrombio & Fitch Co, gift stores
56, Highball glass, dz. 06.00 mfg. - Imperial Glass Corp. rot. - Cardol Ltd,
5 7 , Water t umble r , dz , $&4Q mfg, - Imper ia l Glass Corp. r e t , - Cardol L td ,
58 , Old-fashioned g l a s s , d z . 04.80 mfg. - Imper ia l Glass Corp. r o t . - Cardol Ltd ,
59 , Ju ice g l a s s , d z , 04,20 mfg, - Impor ia l Glass Corp, r e t , - Cardol Ltd ,
6 0 , Cock ta i l s h a k e r , v4,25 mfg, - A. H. Heisey & Co, rfct, - Black S t a r r & Gorham, I n c .
6 1 , Cerea l bowls , opaque, 3 fo r §•10
r e t . - F . W. Woolworth Co. «
6 2 , Cups and s a u c o r s , opaque 3 for i.Zb
r e t . - F . W. Woolworth
6 3 , P l a t e , opaque, 0,10 r e t , - F , W. Woolworth
64 , Magnif ior . 01,00 ret, - department and stationery stores
65. "Easy-to-See" outdoor thermometer. 11.00
mfg. - Precision Products Co. rot. - Lewis «& Conger, department stores
66 » Pyrex glass pie dish, 8-|". i.20 mfg. - Corning Glass Works ret. - Department and hardware stores
67. Martini shaker and 8 glasses. $5.50 ret* - Evelyn Reed
68. Vase, 10". $3.50 ret. - Evelyn Reed
CERAMICS_
7 1 . Cup and s a u c e r . $.10 r e t . - F . W. Woolworth Co.
72 . Asht ray w i t h black, g l a z e . $5.00 d e s . - Weylande Gregory r e t . - Artek-Pascoe
7 3 . Deep bowl w i t h b lue g l a z e . $,79 r e t . - R. H. Macy & Co.
7 4 . Small bowls wi th b lue g l a z e . 4 for $1.09
r e t . . - R. H. Macy & Co.
75. 4 qt, white bean pot, pottery. $.75
ret. - department and houseware stores
METAL
80. "Zippo" cigarette lighter. $2.50 mfg. - Zippo Mfg. Co. ret. - cigar, drug, and department stores
81. "Service Lighter" cigarette lighter $1.00
mfg. - Alfred Dunhill of London, Ino. ret. - department, drug and cigar stores
82. "Ever Lite" cigarette lighter. $4.50 ret. - Peterson's Ltd., Inc. , Rockefoller Center Tobacco Shop
83. Ice bucket and tongs, aluminum and plastic. $7.50 *
84. Oval vegetable bowl, stainless steel. $4.25 mfg. - Carrollton Mfg. Co. ret. - Lewis & Conger, housoware and department stores
85. Food Chopper, stainless steel. $.60
mfg. - Trippe Mfg. Co. r e t . - hardware and department s t o r e s
86 . Cookie s h e e t , aluminum. $1.00 ' mfg. - Reynolds Metals Co.
r e t . - hardware and department s t o r e s
* Mfg, - Yorkv i l l e Kovelty Co. R e t . - hardware and department s t o r e s
8 7 . Bako-s torago pan , aluminum.
mfg. - Reynolds Motals Co* r e t . - hardware and department s t o r e s
88. "Universal" pressure cooker. $11.95
mfg. - Landers, Frary & Clark ret. - department and hardwaro stores
89. "Aocontlite" swivel base ligt-ing fixture with spun aluminum shado. $10*00 mfg. and ret. - General Lighting Co.
90. "Accentlite" ceiling lighting fixture with swivel stem and spun aluminum shade. $10,50 mft. and rot. - General Lighting Co.
91. "Accentlite" ceiling fixture with 4̂ -" spun aluminum shade
$8.00 mfg. and rot. - General Lighting Co.
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92. "Accentlite" ceiling fixture with 6-̂ " spun aluminum shade
$9.00 mfg. and ret. - General Lighting Co.
*93. "Accentlite" flexible gooseneck lighting fixture with 4-J-" spun aluminum shade. $10.00^
*94. "Accentlite" flexible goosoneck lighting fixture with 6%" spun aluminum shade. $11.00
WOOD
100.
1 0 1 .
102.
103 .
104.
105 .
106.
Bowl, maple, 9 ^ " . $1.95 mfg. and r e t . - K l e i n ' s Gif t Shop
Bowl, maple, 7 3 / 4 " . $1.50 mfg. and r e t . - K l e i n ' s Gif t Shop
Bowls, maplo, 5%". o a . $ .50 mfg. and r e t . - K l e i n ' s Gift Shop
Fork and spoon s e t , b l a c k waln u t . $1.25 r e t . - Hammacher-Schlommer
Bu t t e r l a d l e . $ .25 r e t . - Houseware and d e p a r t ment s t o r e s
Cut t ing board , maple . $.69 r e t . - houseware and d e p a r t ment s t o r e s
S t o o l s wi th lacquered t o p s . o a . $9.50
d e s . - Alvar Aal to mfg. and r e t . - Artek-Pascoo
mfg. and r e t . - General L igh t ing Co.
MISCELLANEOUS
112. Woven b a s k e t , Chinese , 12-J". $2.95 r e t . - George Tashj ian
113. Covered woven b a s k e t , Mexican. 8" | 1 . 5 0
r o t . - Pan-American Shop
114. Covered woven b a s k e t , Mexican 8 3 / 4 n . $1.75
r e t . - Pan-American Shop
115. Covered woven b a s k e t , Mexican, 9-h". #2.00
r e t . - Pan-American Shop
116. Woven waste b a s k o t , Mexican. $3.00 r e t . - Pan-American Shop
117. S too l w i th woven f i b r e s o a t , Mexican. $5.39
r o t . - Abraham & S t r a u s s , I n c .
118. Woven t a b l e mat, Mexican. $.50 r e t . - Artok-Pascoe
119. Cork mat, round. $.50 ret. - Abercrombio & Fitch Co.
1?0. Whiskbroom, fibre. £.50 ret. - Arnold Constable & Co., department stores
121. Hand cart, metal. $5.25 ret. - Lewis and Conger
122. Out-door thermometer. $2.00 mfg. - Swift & Anderson, Inc. ret. - Lewis & Conger, department and cutlery stores
123. "Bambi" Swiss alarm clock. :rt:4.68 rot. - R. H. Macy & Co.
124. "Garcon" electric kitchen clock. $3.95
mfg. - General E l e c t r i c Corp. r e t . - department and houseware s t o r e s
125. Bottle Guard, fabric. $1.75 mfg. - Venus Corp. rot. - Saks Fifth Avenue, Specialty stores
126. "Key-Chain-Lito" key ring with flash light, v1.25 ret. - Department and specialty stores
127. Double spectacle case, leather. #3.50
ret. - Lugeno, Inc., Opticians
128. Utility mits, chamois. &1.00 ret. - Lewis & Conger, department stores
129. Cheese and butter slic er. y. 10 rot. - F. W. Woolworth
130. Oven tongs, v.79 mfg, - Combustion S p e c i a l t y Co. r e t . - R. H. Macy & Co.
1 3 1 . Carving s e t on wooden b l o c k . 03.00
mfg. - Ekco Products r o t . - Hammacher-Schlemmor, houseware and department ,.»o s t o r e s
132. Cowhido l e a t h e r a s h t r a y w i t h g l a s s l i n i n g . ;,̂ 5*00
mfg. - Gui l ford Ar t s Co* r e t . - Black , S t a r r & Gorham
133 . Cowhide l e a t h o r humidor w i th -
g l a s s l i n i n g . #12.50 mfg. - Gui l ford Ar t s Co. r e t . - Blaok, S t a r r & Gorham
134. Food t r a y , s t a i n l e s s s t e e l | 1 . 7 5
mfg. - Lalance & Grosjean Mfg* Co. r e t . - Abercrombie & F i t c h Co.
135. Gallon c rock , s toneware . $.75 r e t . - houseware and d e p a r t ment s t o r e s
136. Automatic e l e c t r i c i r o n . | 8 C 9 5 mfg. - S p e r t i , I n c . r e t . - houseware and d e p a r t ment s t o r e s
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