Manife
sto
Who
WeAre
WhatW
eDo
Expe
rien
ceCo
ntact
ableof
Content
ableof
Content
Weat
TheLilianRa
jiAgency
Weat
TheLilianRa
jiAgency
arequ
iteinspired
bywhatis
arequ
iteinspired
bywhatis
occurring
onthe
world
occurring
onthe
world
stage.
Opp
ortunity
isripe
stage.
Opp
ortunity
isripe
for
authen
ticprestig
efor
authen
ticprestig
ebrands
brands
––those
ofqu
ality
,those
ofqu
ality
,refin
emen
t,inno
vatio
nand
refin
emen
t,inno
vatio
nand
legacy
legacy
––to
emerge
toem
erge
triumph
antly
afteran
era
triumph
antly
afteran
era
runam
okwith
excess
and
runam
okwith
excess
and
vulgarity
.The
journe
yfor
vulgarity
.The
journe
yfor
luxury
toreclaim
itsluster
luxury
toreclaim
itsluster
hasbe
gun.
hasbe
gun.
We
are
here
tohe
lpyou
We
are
here
tohe
lpyou
navigate
thecourse.
navigate
thecourse.
Vive
laVive
larr éévolutio
nvolutio
n !!
eon
cehailedthevastam
ount
ofwealth
theUShasseen
over
thepastfew
yearsandthecoun
tless
oppo
rtun
ities
luxury
brands
hadto
fillthe
ircoffers.
Times
have
changed,
andtheUSisfacing
theworst
econ
omiccrisissince
theGreat
Dep
ression.
We've
been
askedou
rthou
ghts
onthiscrisis
and
how
luxury
companies
cansurvive.
Our
coun
selhasno
tchanged
build
relatio
nships
with
your
custom
ers.
Thechallenges
prem
ium
brands
arecurren
tlyfacing
werecreatedby
the
very
oppo
rtun
ities
that
originally
fueled
theirgrow
th.From
theinflu
xof
overnightmillionaires
with
demands
formore,luxury
companies
increased
theirprod
uctio
nandcreatedbrandextensions
tomeeteveryscaleof
luxury
buyer–whe
ther
the$2
00hand
bagluxury
custom
ersor
custom
ers
defin
ingluxury
asa$7
5,00
0wristwatch.Thegilded
ageisover,andne
wvalues
createdby
hard
learne
decon
omiclesson
sareno
wrede
finingwhat
motivates
ape
rson
tobu
yluxury.
This
coming
era
prod
uces
achallenge
forprestig
egood
scompanies
previouslycaptivated
bythede
mandformore.Projectio
nsbasedon
earlier
sales
are
now
unrealistic
and
portfolios
are
beleague
red
bybrand
extensions
that
nolonger
moveas
quicklyas
before.
Webe
lieve
prestig
ecompanies
canweather
thetim
esifthey
embrace
strategies
tosolidify
relatio
nships
with
existin
gcustom
erswhile
educating
prospe
ctivecustom
erson
thehistory,
authen
ticity
,qu
ality
andvalueof
aprem
ium
purchase.The
tidewillchange,and
pursestringswillloosen
once
more.
Yeton
lythecompanies
who
remaine
drelevant
totheircustom
ers’
emotionalneeds
nowwillremainstrong.
Wearehe
reto
helpthosecompanies
who
wishto
persevereinthistim
eof
uncertainty.
LilianM
Raji
Foun
der&Presiden
tTheLilianRa
jiAgency
Inthese
trou
bled
times,
man
yexpe
rts
will
herald
the
death
ofluxury.If
you
are
atrue
luxury
purveyor,you
willno
tflinch.
Youwill
dowha
ttrue
luxury
purveyorsha
vedo
neforhu
ndreds
ofyearsinup
,and
down,
cycles:
execute
the
fund
amen
tals
asinspired
and
defin
edby
your
custom
ers‘
needs
and
desires,
consistently
and
extrao
rdinarily
well.
Men
and
wom
enwho
achieve
the
best
will
alwaysseek
thebe
stof
everything
.Th
atis
why
luxury
hasbran
dsthat
span
centuries,
while
most
othe
rindu
stries
don't.
Milton
Pedraza
Luxury
Institute
anifesto
anifesto
hohoWeAre
WeAre
eat
TheLilianRa
jiAgencyprideou
rselveson
anob
sessiveattentionto
ROIw
hile
initiating
creativ
e,inno
vativ
eand
cost
effective
strategies
tope
rsuade
prospe
ctivecustom
ersto
give
your
company
duediligen
ce.
Choo
sing
TheLilianRa
jiAgencyis
asm
artbu
sine
ssde
cision
that
aligns
your
objectives
with
anagen
cyfastidious
abou
tdeliveringresults.
With
ourun
derstand
ingof
luxury
purchase
motivators,wede
velop
strategies
toen
sure
custom
ersaskforyouby
name.Weremaincurren
ton
spen
ding
habits
ofluxury
consum
ersby
commun
icatingregularly
with
ourfriend
sin
luxury
salesandou
r“brain
trust”
ofhigh
networth
individu
alswho
willinglyshareinsightinto
whatthey
andtheirfriend
sarebu
ying
andwhy.
We’re
obsessively
compu
lsive
abou
tde
livering
areturn
oninvestmen
t–so
muchso
that
you’llhe
arfrom
usregularly.
You’ll
receivefreq
uent
updateson
whatwe’re
doingandsuggestio
nson
how
tobe
stmaxim
izeou
rservices.Wecometo
youwithidea
s,trea
ting
your
busine
ssas
ifitwereou
row
n.
Becauseweareabo
utique
agen
cy,wewon
’tbrea
kyour
budg
et.
Our
Atla
ntabase
allowsforminim
aloverhe
adwhile
ourrelatio
nships
andmon
thlytravel
toNew
York
City
assuresthesameadvantages
ofa
Manhattan
addressat
afractio
nof
thecost.
There
are
six
ofus.
While
your
commun
ication
will
almost
exclusivelybe
with
theagen
cyfoun
der,LilianRa
ji,restassuredthere’sa
team
working
behind
thescen
esto
ensure
your
satisfaction
isea
rned
.
hohoWeAre
WeAre
learly
themarketin
gchalleng
elearly
themarketin
gchalleng
etoda
yisn
toda
yisn ’’tjust
finding
anag
ency
tjust
finding
anag
ency
that
caneffectivelycommun
icate
that
caneffectivelycommun
icate
thevalueof
aprem
ium
purcha
se,
thevalueof
aprem
ium
purcha
se,
butalso
finding
anag
ency
butalso
finding
anag
ency
that
that
can
unap
olog
etically
deliver
acan
unap
olog
etically
deliver
ameasurable
return
onmeasurable
return
oninvestment.
investment.
hohoWeAre
WeAre
eextend
toyou
strategic
eextend
toyou
strategic
coun
sel,marketin
gan
dpu
blic
coun
sel,marketin
gan
dpu
blic
relatio
nsservices
relatio
nsservices
based
onba
sed
onperson
alexperie
nces
selling
person
alexperie
nces
selling
prem
ium
good
sto
your
prem
ium
good
sto
your
custom
ers.
custom
ers.
heLilian
Raji
Agency
was
inspired
byfirsthand
witn
ess
ofthe
emotions
accompanyingluxury
good
spu
rchases~makeno
mistake
abou
tit–thepu
rsuitof
luxury
isapa
ssiona
teen
deavor.Th
efoun
der’sexpe
rien
ceas
asalesassociateof
Tourne
auWatches
Inc
offered
trem
endo
usinsightinto
the
impe
tus
behind
spen
ding
tens
ofthou
sand
sof
dollars
onan
instrumen
twho
seprim
arypu
rposeis
totelltim
e.
Prem
ium
good
scompanies
know
theluxury
buyerisn’tlikeeveryone
else
–bu
tit
goes
alittle
deep
erthan
this.D
uringhe
rtim
eat
Tourne
au,Lilian
observed
how
ape
rson
religious
abou
tcuttingcoup
onsbe
fore
groceryshop
ping
transformsinto
anothe
rpe
rson
ain
thepresen
ceof
prestig
eite
ms,
espe
cially
whe
nthehistory
surrou
ndingtheprod
uctwas
compe
llingly
told.After
asale,custom
erswou
ldreturn
with
theirfriend
sjust
tohave
Liliantelltheirfriend
sthelegacy
behind
the
watch.
Liliansaw
theim
pact
ofwellwritten
articlesin
deliveringpassionate
custom
ers
through
the
door,and
how
casually
namedrop
ping
aninflu
entia
lfigure
who
happ
ened
toow
nasimilarwatch
helped
custom
ersfeel
good
abou
tbu
ying.W
hat
oftenclosed
asale,how
ever,w
asgiving
thecustom
eran
oppo
rtun
ityto
expe
rien
ceow
nership–whe
ther
throughinvitatio
nsto
specialeven
tsgivenby
thewatch
company
orby
gentle
suggestio
nsto
preenandpo
sewith
thewatch
before
amirror.Ultimately,
regularapplicationof
theseinsights
helped
makeLilianon
eof
theleadingandyoun
gestsalesassociateat
Tourne
au.
Increatin
gThe
Lilian
RajiAgency,
Lilian
recognized
the
contribu
tion
ofeach
scen
ario
inpe
rsuading
custom
ersto
buy.
Theservices
offeredby
TheLilia
nRa
jiAge
ncyareba
sedon
thisfund
amen
talun
derstand
ingthat
emotions
–whe
ther
crea
tedthroug
hacompe
lling
story,
ape
rson
alexpe
rien
ce,o
rvalid
ationof
one’s
decision
sreflectedby
asimila
rde
cision
from
ahigh
lyrespectedlead
er–
arethe
secret
toselling
prem
ium
good
s.
hohoWeAre
WeAre
inno
vative
WehiredLilianRa
jiwhenon
easpectof
ourspon
sorshipof
UNICEF’s
Designs
ofHop
ewas
falling
shortof
projectio
n–ou
rraffle
ticket
sales.
With
only
sixweeks
before
dead
line,
Lilian
executed
anag
gressive,strategicmarketin
gplan
that
catapu
ltedraffle
ticket
salesfrom
just
under$1
,000
toover
$12,00
0.Her
creativity
and
inna
teun
derstand
ingof
marketin
gchalleng
eshelped
ussucceedin
anarea
we’re
weha
dalmostg
iven
upho
pe.
Autum
nMurray
InterCon
tinentalH
otelsGroup
Senior
Commun
ityAffairsDire
ctor
quality
Imet
LilianRa
jiat
aconference
where
shewas
beingho
noredas
Internationa
lEm
erging
Lead
erof
theYear,an
dsubsequently
hired
hertoman
agemediarelatio
nsan
dlaun
chforo
urnewstoreop
ening
inAtla
nta.
From
beginn
ingto
end,
Lilianan
dherteam
ensured
everything
was
done
correctly
–from
cominginun
derb
udgetfor
the
laun
chcoordina
tion,
toensurin
gprem
ium
media
presence,to
voluntarily
preparingan
ROIstatem
entthat
validated
ourdecision
tohire
hercom
pany.
TrenesaDan
user
VPof
Globa
lCom
mun
ications
andStrategicAllian
ces
TheEsteeLaud
erCo
mpa
nies,O
riginsan
dOjon
hohoWeAre
WeAre
service
Ihaveknow
nLilianforover
threeyearsno
w.She
isavery
effective,
creative
and
high
integrity
PRprofession
al.She
hasa
unique
combina
tionof
contem
porary
andproven
trad
ition
altechniqu
esfor
gettingitdo
neforherclients.Throug
hLilian'scompa
ny,m
yventure
was
able
achieveresults
beyond
wha
tIexpected
inavery
short
time.
SteveAninye,President
AscendSystem
s
cost
Wecameto
TheLilianRa
jiAgencywith
alim
itedbu
dget
anda
youn
gbran
dthat
needed
tobe
introd
uced
totheAmerican
market.
Liliantreatedus
likeaglob
albran
dwith
amuchlarger
budg
et,a
nddelivered
results
assuch
with
oute
xceeding
ourfinan
cialplan
.Fran
ckAlbertB
rafin
eVP
ofOperatio
ns,N
orth
America
Philipp
eTourna
ire
value
The
Lilian
Raji
Agency
coordina
ted
ourmosthigh
lyrega
rded
custom
erap
preciatio
npa
rty,
while
spending
the
leastam
ount
possibleto
ensure
satisfactionalla
roun
d.Our
vend
orrelatio
nships
werestreng
thened
byLilianbringing
inedito
rsan
drepo
rtersthat
noton
lyinterviewed
us,b
utalso
interviewed
ourvend
orsto
discuss
their
newest
watches.
Our
custom
errelatio
nships
were
streng
thened
bythegiftba
gsLilian’steam
puttogether,valued
atover
$500
andfilledwith
prod
ucts
from
Hermes,Be
lisim
i,Mau
rice
Lacroix,Breitling
,Tag
Heuer
andothercompa
nies,a
llsecuredat
nocost
tous.Wewerevery
impressedwith
Lilian’sworkan
dhigh
lyrecommendherservices.
KenGrazi,Partner
KENJO
–theStoreto
Watch
hatW
eDo
hatW
eDo
Lilianis
oneof
themostpa
ssiona
tean
ddyna
mic
profession
alsI’veever
workedwith
.Her
dedicatio
nan
dlevelof
serviceto
herclientsistrulyam
azing
and
iswellm
atched
byher
intelligence
and
warmth.
While
her
skills,
experience
and
know
ledg
eof
theluxury
marketgo
tus
working
together
initially,herperson
ality,enthusiasm
and
prob
lem
solvingab
ilitie
swill
keep
uscollabo
ratin
gform
anyyearsto
come.
Cind
yWoo
dBran
dStylist
hatW
eDo
hatW
eDo
ebe
gin
every
new
client
partne
rship
with
aPa
ssion
Point
Man
agem
entAud
it,anin
depthstud
yof
your
company’sfoun
ding
vision
.
Your
PassionPo
intManagem
entAud
iten
compasses
astrategic
session
with
the
most
inform
edmem
bers
ofyour
team
.Dep
ending
onyour
need
s,thesessioncanbe
asuccinct
overview
ofyour
establishe
dgoals,
curren
tpo
sitio
ning
and
determ
inationof
next
step
s,or
itcanbe
acompreh
ensive
analysis
ofyour
company
fund
amen
tals,compe
titiveland
scape,
indu
stry
influ
encers,customer
profile
andothe
rfoun
datio
nelem
ents.
Thefin
ishe
dprod
uctof
this
Aud
itbe
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PassionPo
int
Man
agem
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nda,atacticalplan
ofho
wwewillhe
lpyou:
Forge
meaningfulconn
ectio
nswith
luxury
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gcustom
ized
,personalexperiences
Bemoreinno
vativeandrelevant
totheirde
sires
Compe
temorestrategically
againstthemultitud
esof
othe
rcompanies
goingafterthetheirwallet
Your
PPMA
includ
ea
combinatio
nof
public
relatio
nsservices
(marketin
gcommun
ications,traditio
naland
socialmed
iarelatio
ns,
expe
rien
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tde
sign
and
delivery,
and
opinion
leader
outreach)
and
possible
recommen
datio
nsfor
strategic
partne
rships.
Italso
includ
esalistof
deliverablesandspecific
metrics
inwhich
wewillmeasure
ROIthrou
ghou
tour
relatio
nship.
hatW
eDo
hatW
eDo
marketing
commun
ications
Wecraftyour
story,or
“Passion
Prop
osition
”,throughinsightgained
byyour
PassionPo
intManagem
entAud
it.Your
PassionProp
osition
becomes
thestorywetellto
engage
theinterest
ofbo
thmed
iaand
your
target
custom
ers.
Everypo
intof
contactwith
your
company
reite
ratesthisstory.
Wehe
lpyouen
sure
consistencyas
wereview
your
existin
gmaterials
andde
velopyour
presskits
andsupp
ortin
gmaterials.Our
capabilitiesinclud
e:
expe
rien
ceEros
WorldTapasBa
rhadavision
tocreate
arestaurant
forloversof
culinary
variety,
infused
with
aBa
cchanalian
atmosph
ere
where
guests
couldsurren
dertheircaresto
greatfood
,music
andgreat
company.
Wehe
lped
translatethis
vision
into
theEros
web
site,
working
with
rich
earthtone
s,sensualm
usicandaregularlyup
dated
photoalbu
mof
restaurant
guests.Wethen
integrated
thismessage
into
theirpressmaterials,u
ltimatelysecuring
livetelevision
coverage
onFox5’sGoo
dDay
Atla
nta,CB
S’sBe
tter
Mornings,NBC
’sAtla
nta&
Company
aswellas
articlesin
Atla
nta’smostread
magazines
and
newspapers.
AwardEntries
Backgrou
nders
Biograph
ies
Brochu
res
BRo
llsBy
lined
Articles
CorporateProfiles
FactSheets
FeatureStories
Message
Points
New
sletters
Oped
Pieces
PSAs
PressRe
leases
PressKits
Presen
tatio
nsSpeeches
TradeShow
Supp
ort
VNRs
Web
site
Design
Website
design
forE
rosWorldTapa
sBa
r
trad
itiona
land
socialmed
iarelation
sAs
we’re
developing
your
Passion
Prop
osition
,we
are
also
researching
journalists
who
wou
ldbe
most
receptive
toyour
message.We’re
creatin
gyour
ownpe
rson
aldatabase
ofjournalists
andbloggers
inA,B
,and
Ccategories,d
efined
bythetheirreachor
web
site
hits,pastcoverage
ofyour
indu
stry,and
oppo
rtun
ityto
make
them
anally.
Your
Alisters
will
bethe
ones
we
share
your
achievem
ents
with
regularlyandcancoun
ton
togive
youcoverage
whe
nyoune
editmost.
Our
relatio
nships
extend
from
ArchitecturalDigestto
Wom
en'sWear
Daily,and
we
continue
adding
more
inbe
tween
bysche
duling
mon
thlymeetin
gswith
edito
rsat
toppu
blications.W
etravel
toNew
York
City
regularly
tomeetwith
these
edito
rsand
person
ally
introd
ucethem
toyour
latestprod
uctsandservices.
expe
rien
ceWebe
lieve
inbu
ildingrelatio
nships
long
before
they're
need
edso
that
whe
nyouhave
astoryto
tell,they
willgive
youan
audien
ceto
hear
it.Thisph
ilosoph
yhe
lped
usconsiderably
inplanning
amed
ialunchforthecosm
eticcompany
Origins
newstoreop
eninginAtla
nta.
Our
relatio
nships
helped
convince
severaltop
Atla
ntarepo
rtersand
journalists,including
aprod
ucer
forNBC
affiliate
WXIA,totravel
20+
miles
toattend
the
store
laun
ch,and
helped
secure
edito
rial
placem
ents
inseveralof
Atla
nta’s
mostcirculated
publications,
includ
ingJezebe
lMagazine,
Points
North
Magazine,
andtheAtla
nta
JournalCon
stitu
tion.
hatW
eDo
hatW
eDo
hatW
eDo
hatW
eDo
expe
rien
tialeven
tsFrom
new
prod
uctlaun
ches
andin
storeprom
otions
toanniversary
even
tsandpu
blicity
stun
ts,wede
sign
even
tsthat
create
apo
sitiv
e,mem
orableexpe
rien
ceforyour
custom
ers.
We
doas
much,
oras
little
asyou
need
from
designingand
managingtheeven
tfrom
topto
bottom
,toworking
with
your
team
incoordinatin
gthe
guestlist,
managing
RSVP
s,pu
tting
together
extraordinarygiftbags
andsecuring
amed
iapartne
rto
addan
extra
dose
ofprestig
eto
theeven
t.
expe
rien
ceForNew
York
based
luxury
watch
store
Kenjo,
we
prod
uced
aspectacularho
liday
partyto
rejuvenate
theircustom
ers'love
ofthe
store.
WesecuredRo
bbRe
port
asou
rmed
iapartne
r,brou
ghtin
watch
aficionado
AlexKanakaristo
tape
livefrom
thepartyforhis
newon
lineprogram
dedicatedexclusivelyto
Swisswatches,and
sent
guests
homewith
gift
bags
filledwith
Hermes
scarves,
Belisitie
s,Wolfwatch
rotators,Maurice
Lacroixpe
ns,Breitling
jackets,
and
severalo
ther
valuablegifts,allsecured
byus
atno
additio
nalcostto
Kenjo.
influ
encerou
treach
Weoffertw
otype
sof
Influ
encerOutreachservices.Thefirstfocuses
onop
inionleaderswith
inyour
indu
stry.Thesearethepe
ople
who
areoftenqu
oted
inmed
ia,and
have
aloyalfollowingof
peop
lewho
trusttheiradvice.Wemakecontactwith
theseop
inionleaderson
your
behalf,
and
encourage
them
todiscover
more
abou
tyour
company.
The
second
isbased
onestablishing
relatio
nships
with
celebrities.Whileitistrue
that
therearethoseno
teasilyinflu
enced
bycelebrity
endo
rsem
ents,in
some
cases,
(such
asthe
perfect
relatio
nshipbe
tweenNicoleKidm
anandCh
anel,who
saw
a16
%increase
insalesdu
ring
Ms.
Kidm
an’stenu
reas
theface
ofNo.
5),
celebrity
presen
cecanaddinflu
ence.Wewillhe
lpyoude
term
ineif
celebrity
endo
rsem
entwou
ldbe
useful
toyou,
and
ifso,which
celebrity
best
embo
dies
your
Passion
Prop
osition
.Through
our
Hollywoo
drelatio
nships,wewill
workwith
youin
craftin
gan
ideal
partne
rship.
expe
rien
ceStrugglingstartup
Bakana
Brazilian
Jewelry
&Accessories
quickly
need
edrecognition
fortheirjewelry
collection.
We
tapp
edou
rrelatio
nshipwith
thewardrob
estylistat
Despe
rate
Hou
sewives,a
ndTerryHatcher'scharactersoon
woreaBa
kana
necklace
during
the
show
,bringingBa
kana
Jewelry
moreorde
rsthan
they
couldpo
ssibly
imagine.
Furthe
r,en
chantedby
theLatin
American
company,Eva
Longoria
requ
ested
specialpieces
forhe
rselfand
friend
s,giving
Bakana
additio
nalA
liste
ndorsemen
t.
hatW
eDo
hatW
eDo
hatW
eDo
hatW
eDo
strategicpa
rtne
rships
Inevaluatin
gstrategicpartne
rships,w
etake
your
PassionProp
osition
andlook
forothe
rno
ncompe
tingcompanies
who
have
your
same
values.Wethen
bringyoutogether.Sometim
es,therelatio
nshipis
foraon
etim
eproject,andsometim
esit’sforthelong
haul.We’ll
helpyoude
term
inewhatw
orks
bestforyou.
Someideasinclud
e
Cobranding
Opp
ortunitie
sMarketin
gAlliancesandPartne
rships
JointLoyalty
Programs
Entertainm
entM
arketin
gSpon
sorshipProcurem
ent
Theoldadage“twohe
adsworkbe
tter
than
one”
isvery
valuable
wisdo
m.Let’sfin
dyouyour
second
head.
expe
rien
ceAscen
dSystem
sInccreated
ade
vice
tohe
lpmon
itorand
track
Alzhe
imer
andDem
entia
patie
ntsintheeven
tof
wande
ring.R
ealizing
thede
vice
offeredmanypo
tentialb
rand
extensions,A
scen
dSystem
scameto
usto
recommen
dothe
rmarketop
portun
ities
forthede
vice
with
intheluxury
market.
Our
team
helped
them
iden
tifyandmeet
with
potentialstrategicpartne
rships
forbrandextensions
inareas
includ
ingleathe
rgood
sandwatch
manufacturin
g.
I’veworkedwith
Lilianon
severalprojects
andher
compa
nyha
sproven
tobe
both
high
lycreativean
dvery
profession
al.Her
team
goes
theextramile
toensure
theclients’
needsaremet
andarenever
satisfiedun
tilthey
canshow
clientsaRO
Iequa
lto
three
times
their
retainer.
Lilian
istruly
arelatio
nshipspecialist,op
enly
sharinghercontacts
tohelp
others
advancetheirow
nneeds.
Sheisa
generous
anddedicatedbu
siness
lead
erforwho
mI
have
thegreatestrespect.
Jenn
iferP
eterson,Marketin
gDire
ctor
GalaxyBright
xperience
xperience
beau
tyTheEsteeLaud
erCo
mpanies
forOrigins
Proctor&Gam
bleforOlay*
fashion&accessories
Ascen
dSystem
sBa
kana
Brazilian
Jewelry,Purses&Accessories
MarkEdge
Jewelry
IMPn
ow.com
S.T.Dup
ont
hospitality
Eros
WorldTapasBa
rInterCon
tinen
talH
otelsGroup
Fishmon
gerRe
staurant
MilanRe
staurant
ThePalm
Restaurant*
RafflesInternationalH
otels&Re
sorts*
RafflesL’Ermita
geBe
verlyHills*
RafflesAmrita
Day
Spa*
TeelaTaqu
eria
jewelry
&watches
Aqu
anautic
Clerc
Dub
ey&Schalden
brand
Fren
chTradeCo
mmission
–Jewelry
Division
KENJO
–TheStoreto
Watch
Matho
nParis
Philipp
eTournaire
PKTimeGroup
Solomon
Brothe
rsFine
Jewelers
Volna
*servicespe
rformed
onbe
halfof
anothe
ragency
ortfolio
ortfolio
ortfolio
ortfoliolu
xury
services
Intelligent
Hom
es&Bu
ildings
Meilin
Ehlke
Mun
sonInternational
RMRRe
alEstate
Marketin
gRe
sults
TheUltimateLife
TVWes
Moss
nonp
rofit
American
Cancer
Society
American
HeartAssociatio
nCaptainPlanet
Foun
datio
nEm
oryAtaxiaCe
nter
atEm
oryUniversity
Scho
olof
Med
icine
TheGoe
theInstitu
teHop
eworldwideGeo
rgia
ItalianTradeCo
mmission
NationalA
cade
myof
Television
Arts&Sciences
Southe
rnCe
nter
forInternationalStudies
aseOne
aseOne
RafflesInternationalHotels&
Resortsintrod
uced
theirfirst
North
American
Rafflesspaconcep
t,Ra
fflesAmrita,intheirultra
luxury
RafflesL’Ermita
geBe
verlyHills.
They
wantedthelaun
chto
beBIG,and
theirPR
Team
turned
tous
forresults.
Weim
med
iately
goton
theph
ones
with
ourcontacts
attop
luxury
magazines,sche
duling
desk
side
appo
intm
ents
with
edito
rsto
person
ally
introd
uce
them
toRa
fflesAmrita.
WMagazine
took
the
introd
uctio
nsa
step
furthe
r,giving
L’Ermita
geacovetedfeatureon
thehighly
anticipated
Ann
ual
SpaRe
view
;andSpaFinde
rMagazinechoseL’Ermita
gefora
featurestory.
Wene
gotia
tedan
ultraexclusivespot
onLive
with
RegisandKe
lly,whe
re6.7millionview
erslearne
dfirst
hand
why
theL’Ermita
gewas
thechoice
destinationforluxury
spaservices
inBe
verlyHills.
And
thepiece'd'
ristance?
We
open
edcommun
icationlines
betw
eenL’Ermita
geandtheStyle
Networkto
shoo
tregularprogramsat
theho
tel.
Allof
this
coverage
kept
theSpabo
oked
formon
ths.
aseTw
oaseTw
o
Solomon
Brothe
rsFine
Jewelry
askedus
tocreate
afabu
lous
instore
prom
otions.Th
eprob
lem?
A$3
00bu
dget,reserved
solelyforinvitatio
ns.Asuccessful
even
trequ
ires
atleastfood
,alcoho
l,andaph
otograph
er.With
nobu
dget
foranyof
this,
theeven
tstilltoo
kinover
$90,00
0.Here’sho
wwedidit:
WeconvincedPe
rnod
Ricard
tobe
thewinespon
sorforthis
“Wine&
Diamon
dsAffair”;wetapp
edou
rrelatio
nshipwith
presiden
tof
Gloriou
sEven
tsCatering
tobe
ourfood
spon
sor;
photograph
ywas
takencare
ofby
ourmagazinespon
sor,Travel
Girl;
and
we
secured
donatio
nsof
$400
hand
bags
from
accessoriescompanies
Bakana,Cu
rlie
Girl,Neym
NY,
andYen
Linh
Creatio
ns,given
toallpurchases
over
$5,000
.Justto
make
itinteresting,webrou
ghtin
exclusivecollections
from
celebrity
jewelersScottKay,Dam
iani,D
anielK
,Martin
Flyer,Ch
ristop
her
Designs
andCh
adAllisonCo
uture.
Theeven
twas
asm
ashing
success.
aseThree
aseThree
55PH
ARR
ROADSU
ITEA30
4ATLANTA
,GEO
RGIA
3030
5WWW.LILIANRA
JI.CO
M(404
)806
9948
(866
)684
0601
LILIANM
RAJI
PRESIDEN
T(404
)806
9948
x75
LILIAN@LM
RPR.CO
M
ontact
ontact