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The Lilian Raji Agency Dossier

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Page 1: The Lilian Raji Agency Dossier
Page 2: The Lilian Raji Agency Dossier

Manife

sto

Who

WeAre

WhatW

eDo

Expe

rien

ceCo

ntact

ableof

Content

ableof

Content

Weat

TheLilianRa

jiAgency

Weat

TheLilianRa

jiAgency

arequ

iteinspired

bywhatis

arequ

iteinspired

bywhatis

occurring

onthe

world

occurring

onthe

world

stage.

Opp

ortunity

isripe

stage.

Opp

ortunity

isripe

for

authen

ticprestig

efor

authen

ticprestig

ebrands

brands

––those

ofqu

ality

,those

ofqu

ality

,refin

emen

t,inno

vatio

nand

refin

emen

t,inno

vatio

nand

legacy

legacy

––to

emerge

toem

erge

triumph

antly

afteran

era

triumph

antly

afteran

era

runam

okwith

excess

and

runam

okwith

excess

and

vulgarity

.The

journe

yfor

vulgarity

.The

journe

yfor

luxury

toreclaim

itsluster

luxury

toreclaim

itsluster

hasbe

gun.

hasbe

gun.

We

are

here

tohe

lpyou

We

are

here

tohe

lpyou

navigate

thecourse.

navigate

thecourse.

Vive

laVive

larr éévolutio

nvolutio

n !!

Page 3: The Lilian Raji Agency Dossier

eon

cehailedthevastam

ount

ofwealth

theUShasseen

over

thepastfew

yearsandthecoun

tless

oppo

rtun

ities

luxury

brands

hadto

fillthe

ircoffers.

Times

have

changed,

andtheUSisfacing

theworst

econ

omiccrisissince

theGreat

Dep

ression.

We've

been

askedou

rthou

ghts

onthiscrisis

and

how

luxury

companies

cansurvive.

Our

coun

selhasno

tchanged

build

relatio

nships

with

your

custom

ers.

Thechallenges

prem

ium

brands

arecurren

tlyfacing

werecreatedby

the

very

oppo

rtun

ities

that

originally

fueled

theirgrow

th.From

theinflu

xof

overnightmillionaires

with

demands

formore,luxury

companies

increased

theirprod

uctio

nandcreatedbrandextensions

tomeeteveryscaleof

luxury

buyer–whe

ther

the$2

00hand

bagluxury

custom

ersor

custom

ers

defin

ingluxury

asa$7

5,00

0wristwatch.Thegilded

ageisover,andne

wvalues

createdby

hard

learne

decon

omiclesson

sareno

wrede

finingwhat

motivates

ape

rson

tobu

yluxury.

This

coming

era

prod

uces

achallenge

forprestig

egood

scompanies

previouslycaptivated

bythede

mandformore.Projectio

nsbasedon

earlier

sales

are

now

unrealistic

and

portfolios

are

beleague

red

bybrand

extensions

that

nolonger

moveas

quicklyas

before.

Webe

lieve

prestig

ecompanies

canweather

thetim

esifthey

embrace

strategies

tosolidify

relatio

nships

with

existin

gcustom

erswhile

educating

prospe

ctivecustom

erson

thehistory,

authen

ticity

,qu

ality

andvalueof

aprem

ium

purchase.The

tidewillchange,and

pursestringswillloosen

once

more.

Yeton

lythecompanies

who

remaine

drelevant

totheircustom

ers’

emotionalneeds

nowwillremainstrong.

Wearehe

reto

helpthosecompanies

who

wishto

persevereinthistim

eof

uncertainty.

LilianM

Raji

Foun

der&Presiden

tTheLilianRa

jiAgency

Inthese

trou

bled

times,

man

yexpe

rts

will

herald

the

death

ofluxury.If

you

are

atrue

luxury

purveyor,you

willno

tflinch.

Youwill

dowha

ttrue

luxury

purveyorsha

vedo

neforhu

ndreds

ofyearsinup

,and

down,

cycles:

execute

the

fund

amen

tals

asinspired

and

defin

edby

your

custom

ers‘

needs

and

desires,

consistently

and

extrao

rdinarily

well.

Men

and

wom

enwho

achieve

the

best

will

alwaysseek

thebe

stof

everything

.Th

atis

why

luxury

hasbran

dsthat

span

centuries,

while

most

othe

rindu

stries

don't.

Milton

Pedraza

Luxury

Institute

anifesto

anifesto

Page 4: The Lilian Raji Agency Dossier

hohoWeAre

WeAre

Page 5: The Lilian Raji Agency Dossier

eat

TheLilianRa

jiAgencyprideou

rselveson

anob

sessiveattentionto

ROIw

hile

initiating

creativ

e,inno

vativ

eand

cost

effective

strategies

tope

rsuade

prospe

ctivecustom

ersto

give

your

company

duediligen

ce.

Choo

sing

TheLilianRa

jiAgencyis

asm

artbu

sine

ssde

cision

that

aligns

your

objectives

with

anagen

cyfastidious

abou

tdeliveringresults.

With

ourun

derstand

ingof

luxury

purchase

motivators,wede

velop

strategies

toen

sure

custom

ersaskforyouby

name.Weremaincurren

ton

spen

ding

habits

ofluxury

consum

ersby

commun

icatingregularly

with

ourfriend

sin

luxury

salesandou

r“brain

trust”

ofhigh

networth

individu

alswho

willinglyshareinsightinto

whatthey

andtheirfriend

sarebu

ying

andwhy.

We’re

obsessively

compu

lsive

abou

tde

livering

areturn

oninvestmen

t–so

muchso

that

you’llhe

arfrom

usregularly.

You’ll

receivefreq

uent

updateson

whatwe’re

doingandsuggestio

nson

how

tobe

stmaxim

izeou

rservices.Wecometo

youwithidea

s,trea

ting

your

busine

ssas

ifitwereou

row

n.

Becauseweareabo

utique

agen

cy,wewon

’tbrea

kyour

budg

et.

Our

Atla

ntabase

allowsforminim

aloverhe

adwhile

ourrelatio

nships

andmon

thlytravel

toNew

York

City

assuresthesameadvantages

ofa

Manhattan

addressat

afractio

nof

thecost.

There

are

six

ofus.

While

your

commun

ication

will

almost

exclusivelybe

with

theagen

cyfoun

der,LilianRa

ji,restassuredthere’sa

team

working

behind

thescen

esto

ensure

your

satisfaction

isea

rned

.

hohoWeAre

WeAre

learly

themarketin

gchalleng

elearly

themarketin

gchalleng

etoda

yisn

toda

yisn ’’tjust

finding

anag

ency

tjust

finding

anag

ency

that

caneffectivelycommun

icate

that

caneffectivelycommun

icate

thevalueof

aprem

ium

purcha

se,

thevalueof

aprem

ium

purcha

se,

butalso

finding

anag

ency

butalso

finding

anag

ency

that

that

can

unap

olog

etically

deliver

acan

unap

olog

etically

deliver

ameasurable

return

onmeasurable

return

oninvestment.

investment.

Page 6: The Lilian Raji Agency Dossier

hohoWeAre

WeAre

eextend

toyou

strategic

eextend

toyou

strategic

coun

sel,marketin

gan

dpu

blic

coun

sel,marketin

gan

dpu

blic

relatio

nsservices

relatio

nsservices

based

onba

sed

onperson

alexperie

nces

selling

person

alexperie

nces

selling

prem

ium

good

sto

your

prem

ium

good

sto

your

custom

ers.

custom

ers.

heLilian

Raji

Agency

was

inspired

byfirsthand

witn

ess

ofthe

emotions

accompanyingluxury

good

spu

rchases~makeno

mistake

abou

tit–thepu

rsuitof

luxury

isapa

ssiona

teen

deavor.Th

efoun

der’sexpe

rien

ceas

asalesassociateof

Tourne

auWatches

Inc

offered

trem

endo

usinsightinto

the

impe

tus

behind

spen

ding

tens

ofthou

sand

sof

dollars

onan

instrumen

twho

seprim

arypu

rposeis

totelltim

e.

Prem

ium

good

scompanies

know

theluxury

buyerisn’tlikeeveryone

else

–bu

tit

goes

alittle

deep

erthan

this.D

uringhe

rtim

eat

Tourne

au,Lilian

observed

how

ape

rson

religious

abou

tcuttingcoup

onsbe

fore

groceryshop

ping

transformsinto

anothe

rpe

rson

ain

thepresen

ceof

prestig

eite

ms,

espe

cially

whe

nthehistory

surrou

ndingtheprod

uctwas

compe

llingly

told.After

asale,custom

erswou

ldreturn

with

theirfriend

sjust

tohave

Liliantelltheirfriend

sthelegacy

behind

the

watch.

Liliansaw

theim

pact

ofwellwritten

articlesin

deliveringpassionate

custom

ers

through

the

door,and

how

casually

namedrop

ping

aninflu

entia

lfigure

who

happ

ened

toow

nasimilarwatch

helped

custom

ersfeel

good

abou

tbu

ying.W

hat

oftenclosed

asale,how

ever,w

asgiving

thecustom

eran

oppo

rtun

ityto

expe

rien

ceow

nership–whe

ther

throughinvitatio

nsto

specialeven

tsgivenby

thewatch

company

orby

gentle

suggestio

nsto

preenandpo

sewith

thewatch

before

amirror.Ultimately,

regularapplicationof

theseinsights

helped

makeLilianon

eof

theleadingandyoun

gestsalesassociateat

Tourne

au.

Increatin

gThe

Lilian

RajiAgency,

Lilian

recognized

the

contribu

tion

ofeach

scen

ario

inpe

rsuading

custom

ersto

buy.

Theservices

offeredby

TheLilia

nRa

jiAge

ncyareba

sedon

thisfund

amen

talun

derstand

ingthat

emotions

–whe

ther

crea

tedthroug

hacompe

lling

story,

ape

rson

alexpe

rien

ce,o

rvalid

ationof

one’s

decision

sreflectedby

asimila

rde

cision

from

ahigh

lyrespectedlead

er–

arethe

secret

toselling

prem

ium

good

s.

Page 7: The Lilian Raji Agency Dossier

hohoWeAre

WeAre

inno

vative

WehiredLilianRa

jiwhenon

easpectof

ourspon

sorshipof

UNICEF’s

Designs

ofHop

ewas

falling

shortof

projectio

n–ou

rraffle

ticket

sales.

With

only

sixweeks

before

dead

line,

Lilian

executed

anag

gressive,strategicmarketin

gplan

that

catapu

ltedraffle

ticket

salesfrom

just

under$1

,000

toover

$12,00

0.Her

creativity

and

inna

teun

derstand

ingof

marketin

gchalleng

eshelped

ussucceedin

anarea

we’re

weha

dalmostg

iven

upho

pe.

Autum

nMurray

InterCon

tinentalH

otelsGroup

Senior

Commun

ityAffairsDire

ctor

quality

Imet

LilianRa

jiat

aconference

where

shewas

beingho

noredas

Internationa

lEm

erging

Lead

erof

theYear,an

dsubsequently

hired

hertoman

agemediarelatio

nsan

dlaun

chforo

urnewstoreop

ening

inAtla

nta.

From

beginn

ingto

end,

Lilianan

dherteam

ensured

everything

was

done

correctly

–from

cominginun

derb

udgetfor

the

laun

chcoordina

tion,

toensurin

gprem

ium

media

presence,to

voluntarily

preparingan

ROIstatem

entthat

validated

ourdecision

tohire

hercom

pany.

TrenesaDan

user

VPof

Globa

lCom

mun

ications

andStrategicAllian

ces

TheEsteeLaud

erCo

mpa

nies,O

riginsan

dOjon

Page 8: The Lilian Raji Agency Dossier

hohoWeAre

WeAre

service

Ihaveknow

nLilianforover

threeyearsno

w.She

isavery

effective,

creative

and

high

integrity

PRprofession

al.She

hasa

unique

combina

tionof

contem

porary

andproven

trad

ition

altechniqu

esfor

gettingitdo

neforherclients.Throug

hLilian'scompa

ny,m

yventure

was

able

achieveresults

beyond

wha

tIexpected

inavery

short

time.

SteveAninye,President

AscendSystem

s

cost

Wecameto

TheLilianRa

jiAgencywith

alim

itedbu

dget

anda

youn

gbran

dthat

needed

tobe

introd

uced

totheAmerican

market.

Liliantreatedus

likeaglob

albran

dwith

amuchlarger

budg

et,a

nddelivered

results

assuch

with

oute

xceeding

ourfinan

cialplan

.Fran

ckAlbertB

rafin

eVP

ofOperatio

ns,N

orth

America

Philipp

eTourna

ire

value

The

Lilian

Raji

Agency

coordina

ted

ourmosthigh

lyrega

rded

custom

erap

preciatio

npa

rty,

while

spending

the

leastam

ount

possibleto

ensure

satisfactionalla

roun

d.Our

vend

orrelatio

nships

werestreng

thened

byLilianbringing

inedito

rsan

drepo

rtersthat

noton

lyinterviewed

us,b

utalso

interviewed

ourvend

orsto

discuss

their

newest

watches.

Our

custom

errelatio

nships

were

streng

thened

bythegiftba

gsLilian’steam

puttogether,valued

atover

$500

andfilledwith

prod

ucts

from

Hermes,Be

lisim

i,Mau

rice

Lacroix,Breitling

,Tag

Heuer

andothercompa

nies,a

llsecuredat

nocost

tous.Wewerevery

impressedwith

Lilian’sworkan

dhigh

lyrecommendherservices.

KenGrazi,Partner

KENJO

–theStoreto

Watch

Page 9: The Lilian Raji Agency Dossier

hatW

eDo

hatW

eDo

Lilianis

oneof

themostpa

ssiona

tean

ddyna

mic

profession

alsI’veever

workedwith

.Her

dedicatio

nan

dlevelof

serviceto

herclientsistrulyam

azing

and

iswellm

atched

byher

intelligence

and

warmth.

While

her

skills,

experience

and

know

ledg

eof

theluxury

marketgo

tus

working

together

initially,herperson

ality,enthusiasm

and

prob

lem

solvingab

ilitie

swill

keep

uscollabo

ratin

gform

anyyearsto

come.

Cind

yWoo

dBran

dStylist

Page 10: The Lilian Raji Agency Dossier

hatW

eDo

hatW

eDo

ebe

gin

every

new

client

partne

rship

with

aPa

ssion

Point

Man

agem

entAud

it,anin

depthstud

yof

your

company’sfoun

ding

vision

.

Your

PassionPo

intManagem

entAud

iten

compasses

astrategic

session

with

the

most

inform

edmem

bers

ofyour

team

.Dep

ending

onyour

need

s,thesessioncanbe

asuccinct

overview

ofyour

establishe

dgoals,

curren

tpo

sitio

ning

and

determ

inationof

next

step

s,or

itcanbe

acompreh

ensive

analysis

ofyour

company

fund

amen

tals,compe

titiveland

scape,

indu

stry

influ

encers,customer

profile

andothe

rfoun

datio

nelem

ents.

Thefin

ishe

dprod

uctof

this

Aud

itbe

comes

your

PassionPo

int

Man

agem

entAge

nda,atacticalplan

ofho

wwewillhe

lpyou:

Forge

meaningfulconn

ectio

nswith

luxury

buyers

bycreatin

gcustom

ized

,personalexperiences

Bemoreinno

vativeandrelevant

totheirde

sires

Compe

temorestrategically

againstthemultitud

esof

othe

rcompanies

goingafterthetheirwallet

Your

PPMA

includ

ea

combinatio

nof

public

relatio

nsservices

(marketin

gcommun

ications,traditio

naland

socialmed

iarelatio

ns,

expe

rien

tialeven

tde

sign

and

delivery,

and

opinion

leader

outreach)

and

possible

recommen

datio

nsfor

strategic

partne

rships.

Italso

includ

esalistof

deliverablesandspecific

metrics

inwhich

wewillmeasure

ROIthrou

ghou

tour

relatio

nship.

Page 11: The Lilian Raji Agency Dossier

hatW

eDo

hatW

eDo

marketing

commun

ications

Wecraftyour

story,or

“Passion

Prop

osition

”,throughinsightgained

byyour

PassionPo

intManagem

entAud

it.Your

PassionProp

osition

becomes

thestorywetellto

engage

theinterest

ofbo

thmed

iaand

your

target

custom

ers.

Everypo

intof

contactwith

your

company

reite

ratesthisstory.

Wehe

lpyouen

sure

consistencyas

wereview

your

existin

gmaterials

andde

velopyour

presskits

andsupp

ortin

gmaterials.Our

capabilitiesinclud

e:

expe

rien

ceEros

WorldTapasBa

rhadavision

tocreate

arestaurant

forloversof

culinary

variety,

infused

with

aBa

cchanalian

atmosph

ere

where

guests

couldsurren

dertheircaresto

greatfood

,music

andgreat

company.

Wehe

lped

translatethis

vision

into

theEros

web

site,

working

with

rich

earthtone

s,sensualm

usicandaregularlyup

dated

photoalbu

mof

restaurant

guests.Wethen

integrated

thismessage

into

theirpressmaterials,u

ltimatelysecuring

livetelevision

coverage

onFox5’sGoo

dDay

Atla

nta,CB

S’sBe

tter

Mornings,NBC

’sAtla

nta&

Company

aswellas

articlesin

Atla

nta’smostread

magazines

and

newspapers.

AwardEntries

Backgrou

nders

Biograph

ies

Brochu

res

BRo

llsBy

lined

Articles

CorporateProfiles

FactSheets

FeatureStories

Message

Points

New

sletters

Oped

Pieces

PSAs

PressRe

leases

PressKits

Presen

tatio

nsSpeeches

TradeShow

Supp

ort

VNRs

Web

site

Design

Website

design

forE

rosWorldTapa

sBa

r

Page 12: The Lilian Raji Agency Dossier

trad

itiona

land

socialmed

iarelation

sAs

we’re

developing

your

Passion

Prop

osition

,we

are

also

researching

journalists

who

wou

ldbe

most

receptive

toyour

message.We’re

creatin

gyour

ownpe

rson

aldatabase

ofjournalists

andbloggers

inA,B

,and

Ccategories,d

efined

bythetheirreachor

web

site

hits,pastcoverage

ofyour

indu

stry,and

oppo

rtun

ityto

make

them

anally.

Your

Alisters

will

bethe

ones

we

share

your

achievem

ents

with

regularlyandcancoun

ton

togive

youcoverage

whe

nyoune

editmost.

Our

relatio

nships

extend

from

ArchitecturalDigestto

Wom

en'sWear

Daily,and

we

continue

adding

more

inbe

tween

bysche

duling

mon

thlymeetin

gswith

edito

rsat

toppu

blications.W

etravel

toNew

York

City

regularly

tomeetwith

these

edito

rsand

person

ally

introd

ucethem

toyour

latestprod

uctsandservices.

expe

rien

ceWebe

lieve

inbu

ildingrelatio

nships

long

before

they're

need

edso

that

whe

nyouhave

astoryto

tell,they

willgive

youan

audien

ceto

hear

it.Thisph

ilosoph

yhe

lped

usconsiderably

inplanning

amed

ialunchforthecosm

eticcompany

Origins

newstoreop

eninginAtla

nta.

Our

relatio

nships

helped

convince

severaltop

Atla

ntarepo

rtersand

journalists,including

aprod

ucer

forNBC

affiliate

WXIA,totravel

20+

miles

toattend

the

store

laun

ch,and

helped

secure

edito

rial

placem

ents

inseveralof

Atla

nta’s

mostcirculated

publications,

includ

ingJezebe

lMagazine,

Points

North

Magazine,

andtheAtla

nta

JournalCon

stitu

tion.

hatW

eDo

hatW

eDo

Page 13: The Lilian Raji Agency Dossier

hatW

eDo

hatW

eDo

expe

rien

tialeven

tsFrom

new

prod

uctlaun

ches

andin

storeprom

otions

toanniversary

even

tsandpu

blicity

stun

ts,wede

sign

even

tsthat

create

apo

sitiv

e,mem

orableexpe

rien

ceforyour

custom

ers.

We

doas

much,

oras

little

asyou

need

from

designingand

managingtheeven

tfrom

topto

bottom

,toworking

with

your

team

incoordinatin

gthe

guestlist,

managing

RSVP

s,pu

tting

together

extraordinarygiftbags

andsecuring

amed

iapartne

rto

addan

extra

dose

ofprestig

eto

theeven

t.

expe

rien

ceForNew

York

based

luxury

watch

store

Kenjo,

we

prod

uced

aspectacularho

liday

partyto

rejuvenate

theircustom

ers'love

ofthe

store.

WesecuredRo

bbRe

port

asou

rmed

iapartne

r,brou

ghtin

watch

aficionado

AlexKanakaristo

tape

livefrom

thepartyforhis

newon

lineprogram

dedicatedexclusivelyto

Swisswatches,and

sent

guests

homewith

gift

bags

filledwith

Hermes

scarves,

Belisitie

s,Wolfwatch

rotators,Maurice

Lacroixpe

ns,Breitling

jackets,

and

severalo

ther

valuablegifts,allsecured

byus

atno

additio

nalcostto

Kenjo.

Page 14: The Lilian Raji Agency Dossier

influ

encerou

treach

Weoffertw

otype

sof

Influ

encerOutreachservices.Thefirstfocuses

onop

inionleaderswith

inyour

indu

stry.Thesearethepe

ople

who

areoftenqu

oted

inmed

ia,and

have

aloyalfollowingof

peop

lewho

trusttheiradvice.Wemakecontactwith

theseop

inionleaderson

your

behalf,

and

encourage

them

todiscover

more

abou

tyour

company.

The

second

isbased

onestablishing

relatio

nships

with

celebrities.Whileitistrue

that

therearethoseno

teasilyinflu

enced

bycelebrity

endo

rsem

ents,in

some

cases,

(such

asthe

perfect

relatio

nshipbe

tweenNicoleKidm

anandCh

anel,who

saw

a16

%increase

insalesdu

ring

Ms.

Kidm

an’stenu

reas

theface

ofNo.

5),

celebrity

presen

cecanaddinflu

ence.Wewillhe

lpyoude

term

ineif

celebrity

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entwou

ldbe

useful

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ifso,which

celebrity

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dies

your

Passion

Prop

osition

.Through

our

Hollywoo

drelatio

nships,wewill

workwith

youin

craftin

gan

ideal

partne

rship.

expe

rien

ceStrugglingstartup

Bakana

Brazilian

Jewelry

&Accessories

quickly

need

edrecognition

fortheirjewelry

collection.

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tapp

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nshipwith

thewardrob

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Despe

rate

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sewives,a

ndTerryHatcher'scharactersoon

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during

the

show

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Jewelry

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rsthan

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ssibly

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chantedby

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company,Eva

Longoria

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ested

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forhe

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friend

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eDo

Page 15: The Lilian Raji Agency Dossier

hatW

eDo

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strategicpa

rtne

rships

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gstrategicpartne

rships,w

etake

your

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values.Wethen

bringyoutogether.Sometim

es,therelatio

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eproject,andsometim

esit’sforthelong

haul.We’ll

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orks

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Opp

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gAlliancesandPartne

rships

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entM

arketin

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sorshipProcurem

ent

Theoldadage“twohe

adsworkbe

tter

than

one”

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valuable

wisdo

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head.

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ceAscen

dSystem

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imer

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ring.R

ealizing

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usto

recommen

dothe

rmarketop

portun

ities

forthede

vice

with

intheluxury

market.

Our

team

helped

them

iden

tifyandmeet

with

potentialstrategicpartne

rships

forbrandextensions

inareas

includ

ingleathe

rgood

sandwatch

manufacturin

g.

Page 16: The Lilian Raji Agency Dossier

I’veworkedwith

Lilianon

severalprojects

andher

compa

nyha

sproven

tobe

both

high

lycreativean

dvery

profession

al.Her

team

goes

theextramile

toensure

theclients’

needsaremet

andarenever

satisfiedun

tilthey

canshow

clientsaRO

Iequa

lto

three

times

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retainer.

Lilian

istruly

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nshipspecialist,op

enly

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tohelp

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nneeds.

Sheisa

generous

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siness

lead

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mI

have

thegreatestrespect.

Jenn

iferP

eterson,Marketin

gDire

ctor

GalaxyBright

xperience

xperience

Page 17: The Lilian Raji Agency Dossier

beau

tyTheEsteeLaud

erCo

mpanies

forOrigins

Proctor&Gam

bleforOlay*

fashion&accessories

Ascen

dSystem

sBa

kana

Brazilian

Jewelry,Purses&Accessories

MarkEdge

Jewelry

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ow.com

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ont

hospitality

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rInterCon

tinen

talH

otelsGroup

Fishmon

gerRe

staurant

MilanRe

staurant

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RafflesInternationalH

otels&Re

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RafflesL’Ermita

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verlyHills*

RafflesAmrita

Day

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TeelaTaqu

eria

jewelry

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Aqu

anautic

Clerc

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brand

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chTradeCo

mmission

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KENJO

–TheStoreto

Watch

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nParis

Philipp

eTournaire

PKTimeGroup

Solomon

Brothe

rsFine

Jewelers

Volna

*servicespe

rformed

onbe

halfof

anothe

ragency

ortfolio

ortfolio

Page 18: The Lilian Raji Agency Dossier

ortfolio

ortfoliolu

xury

services

Intelligent

Hom

es&Bu

ildings

Meilin

Ehlke

Mun

sonInternational

RMRRe

alEstate

Marketin

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sults

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nonp

rofit

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nCaptainPlanet

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datio

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oryAtaxiaCe

nter

atEm

oryUniversity

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olof

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icine

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eworldwideGeo

rgia

ItalianTradeCo

mmission

NationalA

cade

myof

Television

Arts&Sciences

Southe

rnCe

nter

forInternationalStudies

Page 19: The Lilian Raji Agency Dossier

aseOne

aseOne

RafflesInternationalHotels&

Resortsintrod

uced

theirfirst

North

American

Rafflesspaconcep

t,Ra

fflesAmrita,intheirultra

luxury

RafflesL’Ermita

geBe

verlyHills.

They

wantedthelaun

chto

beBIG,and

theirPR

Team

turned

tous

forresults.

Weim

med

iately

goton

theph

ones

with

ourcontacts

attop

luxury

magazines,sche

duling

desk

side

appo

intm

ents

with

edito

rsto

person

ally

introd

uce

them

toRa

fflesAmrita.

WMagazine

took

the

introd

uctio

nsa

step

furthe

r,giving

L’Ermita

geacovetedfeatureon

thehighly

anticipated

Ann

ual

SpaRe

view

;andSpaFinde

rMagazinechoseL’Ermita

gefora

featurestory.

Wene

gotia

tedan

ultraexclusivespot

onLive

with

RegisandKe

lly,whe

re6.7millionview

erslearne

dfirst

hand

why

theL’Ermita

gewas

thechoice

destinationforluxury

spaservices

inBe

verlyHills.

And

thepiece'd'

ristance?

We

open

edcommun

icationlines

betw

eenL’Ermita

geandtheStyle

Networkto

shoo

tregularprogramsat

theho

tel.

Allof

this

coverage

kept

theSpabo

oked

formon

ths.

Page 20: The Lilian Raji Agency Dossier

aseTw

oaseTw

o

Solomon

Brothe

rsFine

Jewelry

askedus

tocreate

afabu

lous

instore

prom

otions.Th

eprob

lem?

A$3

00bu

dget,reserved

solelyforinvitatio

ns.Asuccessful

even

trequ

ires

atleastfood

,alcoho

l,andaph

otograph

er.With

nobu

dget

foranyof

this,

theeven

tstilltoo

kinover

$90,00

0.Here’sho

wwedidit:

WeconvincedPe

rnod

Ricard

tobe

thewinespon

sorforthis

“Wine&

Diamon

dsAffair”;wetapp

edou

rrelatio

nshipwith

presiden

tof

Gloriou

sEven

tsCatering

tobe

ourfood

spon

sor;

photograph

ywas

takencare

ofby

ourmagazinespon

sor,Travel

Girl;

and

we

secured

donatio

nsof

$400

hand

bags

from

accessoriescompanies

Bakana,Cu

rlie

Girl,Neym

NY,

andYen

Linh

Creatio

ns,given

toallpurchases

over

$5,000

.Justto

make

itinteresting,webrou

ghtin

exclusivecollections

from

celebrity

jewelersScottKay,Dam

iani,D

anielK

,Martin

Flyer,Ch

ristop

her

Designs

andCh

adAllisonCo

uture.

Theeven

twas

asm

ashing

success.

Page 21: The Lilian Raji Agency Dossier

aseThree

aseThree

Page 22: The Lilian Raji Agency Dossier

55PH

ARR

ROADSU

ITEA30

4ATLANTA

,GEO

RGIA

3030

5WWW.LILIANRA

JI.CO

M(404

)806

9948

(866

)684

0601

LILIANM

RAJI

PRESIDEN

T(404

)806

9948

x75

LILIAN@LM

RPR.CO

M

ontact

ontact