The Lethbridge Journal Incubator:A new business model for
Open Access journal publication
Daniel Paul O'Donnell@danielPaulOD
With contributions fromGillian Ayers, Kelaine Devine, Heather Hobma, Jessica Ruzack, Sandra Cowen,
Leona Jacobs, Wendy Merkeley, Rhys Stevens, Marinus Swanepoel, Maxine Tedesco
February 18, 2014Elsevier Labs Online Lectures
Humanities and Open Access: Two Understandings
● “The Internet is Free”– Increase in the number of (relatively informal)
internet-based journals
– No or ad hoc funding streams
– Volunteer Professor labour
● “Knowledge should be Free”– Pressure on Societies to release journals OA
– But journals are major membership benefit
Good and bad
● New journals = vibrancy● Desire for OA = sense that knowledge is/could be
important to public● But humanities ≠ practical● Little sense that lack of access to humanities research is
crippling● Paradox is that Humanities research seems intuitively
accessible but harder to make the case for funding access● Public needs to pay; but case needs to be made
Incubator is response
● Method of funding Open Access publication of humanities journals by aligning production with the research and teaching methods of the University
● Turns production and publication of Humanities research into training opportunity– Funding access becomes way of making
Humanities teaching and research more practical
Traditional Model
Incubator model
How it works
Benefits for students
Benefit for institutions
Benefit for faculty
Benefit for journals
Lessons learned
● Still a publisher● Still require experts● Lowers quality (i.e. a disruptive technology)
Humanities only?
● Sciences have more money and public more willing to pay
● Stronger sense that lack of access to research is crippling
● But APC introduces similar pressures– Itemises cost of publication as overhead
– Emphasises lack of scalability
● Only matter of time until there is pressure on cost
Humanities only?
● Network of incubators transfers same benefits to science education– Increases training and scientific literacy
– Introduces scalability into APC
– Already existing OA models set precedent
● Not going to replace commercial publishers
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