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Page 1: The Heligonic Method of Inbound Marketing Services

Inbound Marketing Servicesby

January 4, 2011

Page 2: The Heligonic Method of Inbound Marketing Services

Inbound Marketing

What is Inbound Marketing?

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Content Creation

• Resource

• Thought Leadership

• Educate and Inform

• Blog

• E-books

• Webinars

• Video

http://blog.heligonix.com/heligonix-blog/
http://blog.corporatebusinesssystems.com/managed-print-services/
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Search Engine Optimization

Organic vs Inorganic Results

http://www.google.com/
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Promotion

Social Media and Public Relations

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Marketing Research

Missouri State University

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Lead Generation

• Visitors

• Leads and Conversion

• Website

• Landing Pages

• Blog

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Brand

Integrate traditional campaigns with online/inbound marketing.

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Our Methodology 1. Get Found

• Create, Optimize, Promote

2. Convert

• Visitors to leads; Leads to customers

3. Analyze & Repeat

• Daily, weekly and monthly maintenance

Page 10: The Heligonic Method of Inbound Marketing Services

Detail Process Charting

• Lean Marketing

• Save on Costs

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Project Management

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Software

Example Lead Capture Process

http://www.hubspot.com/
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Cost of Inbound MarketingJob Title Median Salary

Project Manager $73,570Content Writer $53,070Graphic Designer $42,400Web Master $73,830Public Relations $51,280SM Specialist $43,560

Subtotal $337,710

Source: Bureau of Labor Statistics (www.bls.gov)

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ROI

• Qualified Financial Impact

• Lifetime Value of a Customer

• Analytics– Social media impact– Web traffic– Lead conversion

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Analytics

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Questions?


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